• Call the station and ask for instructions on how to run pre-made programs. Some stations may require you to become a member of the station, while others will simply ask you to fill out the proper forms for airing the videos. You do not have to be a cable subscriber to air videos, only a local resident. Some stations may charge a membership fee. If you cannot afford to pay these fees, we may be able to provide financial assistance.

• Frequently, stations will require written permission from the producers of the material (PETA) before the videos can be broadcast. When we mail you tapes, we will include a letter granting you permission to show materials that we have produced. If your station requires more information from us, please let us know and we will get it to you as soon as possible. Please remember that a station manager cannot reject material just because he or she disagrees with its message.

• We have combined and edited videos to fit into both half- and full-hour time slots. For a list of the videos we offer, please e-mail us.

• Different stations will require different video formats (VHS, BETA, DVD, etc.) Please confirm what format your station requires before ordering videos from us.

• Many stations will allow you to request a time slot to show your videos. Think about what audience you are targeting. If you are showing videos oriented to kids (like Share the World) or to teenagers, try to get a time slot right after school lets out in your area. If you are showing a video targeted to older teenagers and adults, you may want to choose a time slot right after primetime, between 10 p.m. and 1 a.m. This is usually the best slot because viewers tend to be watching big-name programs during primetime, while later on they are more likely to be “spinning the dial,” meaning there’s a higher chance that they will come across your program.

• Stations may require the addition of a credit, meaning your name will be listed as the program sponsor at the end of the program. This lets viewers know that the program was aired at your request, that it was not selected by the public access television station, and that the station is not responsible for statements made in the program. We are able to add this credit for you, but please be sure to find out exactly what information is required before ordering videos from us.

• If you are really ambitious, consider creating a program entirely on your own! Many stations will provide low-cost training so that you can make your own show, on which you can discuss animal topics, have guests, show footage, and take phone calls. Creating your own show can take a lot of time, but it is an effective way to speak out for animals and a lot of fun!

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