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Reach ready-to-spend consumers

Bay Area consumers pay attention to the latest trends in fashion, dining and entertainment and are early adopters of the latest high-tech products. With high disposable incomes, they don’t mind spending their money on quality products and services.

Retail Consumer Spending, 2009 and 2014

County (CA)
2009 Consumer Retail Spending
2014 Consumer Retail Spending
% Change 2009-2014
Alameda
$17,359,860,190
$23,317,754,600
34.3%
Contra Costa
$13,111,214,090
$18,063,285,645
37.8%
Lake
$704,733,007
$1,000,162,185
41.9%
Marin
$3,662,442,320
$4,868,384,309
32.9%
Mendocino
$923,718,028
$1,237,567,347
34.0%
Napa
$1,610,317,576
$2,227,806,190
38.3%
San Francisco
$9,926,276,729
$13,301,767,454
34.0%
San Mateo
$9,259,416,603
$12,240,920,887
32.2%
Santa Clara
$22,243,708,491
$29,938,321,289
34.6%
Solano
$4,556,779,525
$6,234,356,730
36.8%
Sonoma
$5,680,447,549
$7,638,466,548
34.5%
San Francisco DMA
$89,038,914,108
$120,068,793,184
34.8
Source: iMark Online,Claritas 2009
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