Facebook

By far the largest social media site in the U.S. and the world, Facebook has become a must-have for all businesses. Quite simply, every advertiser needs to have a Facebook page and encourage their current customers to become “fans.” Your Facebook page becomes a portal for customers to share stories, write reviews and communicate with you. Your page will show up in user profiles as other pages that they “like” or recommend. Fans of your Facebook page will help drive others to check out your page, check out your products or services and become fans themselves.

Facebook reaches:
88,888,000 people in the U.S.
15,321,460 Californians
4,378,200 Bay Area adults

Based on open accounts with “living” status. Source: Facebook Ads Manager