Advertising
Inside Advertising
From Mad Men to über-woman: Why Lisa Thomas is at the top of her game
Thursday, 10 June 2010
Here's the brief. You're making an ad for the international sportswear brand Reebok in the frenzied build-up to the World Cup and the climax of the Formula 1 season, and the talent at your disposal includes no less than Thierry Henry and Lewis Hamilton.
Ad campaign to counter negative views of Muslims
Monday, 7 June 2010
An advertising campaign aimed at combating negative perceptions of Muslims was launched today as a new poll showed a majority of people in the UK associate Islam with terrorism.
Hazlitt is given top advertising job at ITV
Friday, 4 June 2010
The new chief executive of ITV, Adam Crozier, has made his second key appointment, hiring the former chief executive of the radio group GCap.
Cheryl Cole L'Oreal hair advert cleared
Wednesday, 2 June 2010
A campaign for L'Oreal hair products has been cleared following complaints that frontwoman Cheryl Cole was wearing hair extensions, a watchdog said today.
Watchdog swears by burger image
Wednesday, 2 June 2010
A Burger King campaign suspected by consumers of using "king" as a reference to a swear word has been cleared by the advertising watchdog.
Christian ad challenged
Thursday, 27 May 2010
A bus poster that proclaimed "There definitely is a God" received more complaints than any other advert last year, the Advertising Standards Authority said yesterday.
'Definitely a God' poster tops complaints list
Wednesday, 26 May 2010
A bus poster which read: "There definitely is a God" attracted more complaints than any other advert in 2009, the Advertising Standards Authority said today.
Watchdog bans Eurotunnel advert
Wednesday, 26 May 2010
An advert for Eurotunnel has been banned for claiming the service runs in any weather, a watchdog ruled yesterday.
'More can be done' over targeted ads, says OFT
Wednesday, 26 May 2010
The Office of Fair Trading (OFT) has called on companies that use behaviour and targeted advertising to be more transparent, or face further action.
Campaigners vow to stop Britain's first TV ad for abortion services
Thursday, 20 May 2010
The first television advert for abortion services in the UK is to be aired on Channel 4 next week, prompting anger from anti-abortion groups.
OFT to investigate outdoor ad market
Wednesday, 19 May 2010
The Office of Fair Trading is to investigate Britain's £780m billboard advertising market.
Ban on unhealthy food ads 'should be extended'
Monday, 17 May 2010
More than 100 diabetes experts today called on the Government to introduce a law banning all forms of "unhealthy food" adverts targeting children.
Regulator 'out of touch' over advertising ruling, says ITV
Thursday, 13 May 2010
ITV has rounded on the Competition Commission after losing the battle to remove its advertising "straitjacket," saying the regulator was "out of touch" and had failed to understand the media landscape.
Johnston suffers general election hangover but sees return to growth
Thursday, 13 May 2010
Johnston Press yesterday blamed the "general election effect" for advertising revenues failing to improve in April, but the group is expected to return to growth in the summer.
ITV loses advertising charge ruling
Wednesday, 12 May 2010
ITV's mass audience appeal means that rules governing how much it can charge advertisers must stay in place, the competition watchdog ruled today.
Advertising: how did it influence this election?
Friday, 7 May 2010
Poster campaigns may have been overshadowed by new media, such as Twitter, and the televised debates
Should the Gold Blend couple get back together?
Thursday, 29 April 2010
In the 1980s, the Gold Blend couple kept viewers hanging on, in serialised ads that made sales soar. Nestlé may want to reheat the idea, but times have changed, says Claire Beale
UK mobile advertising market surges in 2009
Tuesday, 27 April 2010
The amount of advertising targeted at mobile phone users jumped 32 per cent in 2009, despite a contraction in the wider advertising market last year.
John Lewis spends £6m on biggest-ever ad campaign
Tuesday, 20 April 2010
John Lewis is to turn the screws on its rivals Marks & Spencer, Debenhams and House of Fraser by launching its biggest ever advertising campaign on Friday. The department store said the £6m advertising campaign over the next six weeks aims to "reposition" its famous "never knowingly undersold" strapline.
Havas hails advertising recovery
Tuesday, 20 April 2010
Havas, the marketing group headed by Vincent Bolloré, has returned to growth for the first quarter in more than a year, after winning contracts from companies including Credit Suisse, Heineken and Comet.
West Side Story on wheels
Monday, 19 April 2010
Ambitious ads are finally back, judging by BBH's spectacular work for Audi. Ian Burrell was on the set
Claire Beale On Advertising: Word of mouth will make us sit up and listen
Monday, 19 April 2010
This is the story of a family. They're called the Joneses and they're new in town. They've just bought the best house on the block, and they've got all the coolest gadgets, the chicest clothes. They're beautiful, glossy, buffed. Heck, the parents even still have sex. With each other.
TV ad revenues 'to jump 10 per cent'
Thursday, 15 April 2010
There was more good news for the beleaguered television industry as a second respected analysis group predicted that the advertising market would grow strongly this year despite the lack of visibility after the election.
Government pollution advert did not break guidelines
Wednesday, 14 April 2010
A Government campaign likening a car exhaust to pollution from an industrial chimney did not break advertising guidelines, a watchdog ruled today.
Claire Beale On Advertising: This clash of the Saatchis is friends reunited
Monday, 12 April 2010
Only 24 days until the general election and already almost as much has been written about how the parties are advertising themselves as about what they might actually do if they win power.
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