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COD brand boosts Modern Warfare 2 interest

Consumer awareness and purchase interest up, says research
The reinstatement of the Call of Duty brand into Modern Warfare 2 has boosted consumer awareness and purchase interest for the game, new research from Nielsen has found.

While the game was originally introduced with the Call Of Duty moniker intact, it was then referred to as Modern Warfare 2, before bizarrely having the CoD name put back on the box.

Nielsen's videogame tracking service shows that the CoD-stamped game now "benefits substantially from association with its multi-platinum parent franchise Call Of Duty."

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"Aided awareness" of the MW2 is up 94 percent post name change, while "definite interest in purchasing" has risen by 64 per cent and "total positive interest in purchasing" by 65 per cent, it says.

As if everyone wasn't going to buy it anyway.

computerandvideogames.com
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Posted by marcofarlio
That's obvious though. Everybody knows and calls Modern Warfare by Call of Duty not Modern Warfare. It was stupid to not include it in the first place.
It was probably to try and turn Modern Warfare into solo franchise so they could milk it in the future as well as making another Call of Duty game.
Posted by The_KFD_Case
Not surprising.

To the poster above: I tend to refer to MW2 as "MW2" - it's just easier than the mouthful, "Call of Duty: Modern Warfare 2".
Posted by gogo65uk
*yawn* Anyone really give a shit about this stuff?
Posted by AJDarkstar
Once again, the film The Dark Knight did quite well for itself without the Batman name on the posters, didn't it?
Posted by 360_Fan
they could call this game shitcan modern warefare 2 and it will still sell truck loads.
I think only call of duty 5 and 7 has and will be helped by the brand.
Posted by xiang520
When a very miserly man nicknamed chi ceramic flat iron the "stingy ghost" died and went to hell, the Yama King reproached him, saying, Ugg Casuals "You stingy ghost! When you were alive, you clung hard to everything and Black Classic Tall Ugg Boots wouldn't give to anyone. Even when you saw others in poverty and misery, you refused to offer them help. Also, you didn't take good care of your parents, relatives or friends and let them suffer and starve. For your evil karma, chi 1 flat iron you'll be dumped into a pot of boiling oil."The ghost wardens chi hair straighteners then escorted the man to the pot of boiling oil, and when they arrived, he looked at the pot and said, "Hey! Wait a minute! chi flat irons repair There's so much oil in it. What a waste!Please drain out the oil, sell it and give me the money. Then, you canfake chi pink flat iron simply dump me in a pot of boiling water! There's no need for oil. You're using too much oil to cook one person anyway!"
Posted by KMakawa
"Call of Duty 7"?, what the hell..
Doesnt exist -.-"

Sorry but most of the people think, as it has call of duty in the name, that automatically means it has to have a number with it, yet if you work it out, 2 years ago we had Call of duty 4 : Modern Warfare, that has a number in it, where was 5 in WAW?, and if that is so, where the hell does the 7 come from if a 6 hasnt even been given?

This is Call of Duty Modern Warfare 2, No ****ing number, just called it MW2, or for those ones who want to be cocky, Call of Duty 4.5 lol.

Damnit, pisses me off when they're like, Cant wait for COD6!, COD5 doesnt exist, so stfu with it :)
Posted by ted1138
Yeah, the numbering on these games makes as much sense as they do on the Rambo films;
"First Blood"
"Rambo-first blood part 2"
"Rambo 3" (should be "Rambo 2-first blood part 3")
"Rambo" (should be "Rambo 3-first blood part 4")
Posted by svd_grasshopper
its the sixth CoD = CoD6.

just because they took away the number because it was fast making its way into ridiculously high numbers, making it sound like its getting whored, doesnt change anything...
Posted by funkyjack
Marcofarlio hit the nail on the head here I think...
Posted by WHERESMYMONKEY
But technically there are seven different Call of Duty Games.

Call Of Duty
Call Of Duty 2
Call of Duty: The Big red One
Call of Duty 3
Call Of Duty 4: Modern Warfare
Call of Duty: World At War
Call of Duty Modern Warfare 2.

Expect the next on to be called Call of Duty 11, Holiday in Cambodia. deciding to change actual sequencial numbers for the year it'll mostly be played in and a song reference in the title to confuse the **** out of everyone else.

waiting for the inevitable Guitar hero cross over when they decide to make COD: Vietnam, featuring tracks from Hendrix and Agent Orange.
Posted by nottsville
He he....i wouldn't be at all surprised if they did that!
Posted by Burney123456789
um so i guess that applies to all other games, e.g grand theft auto series?

because vice city was the 4th grand theft auto but it wasn't called gta 4. and san andreas was the 5th in the series, was that called gta 5? no

the 6th game in the gta series was called gta 4.
So that proves what you said as a load of rubbish :)
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