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Testing Teaser Trailers

Feature: Patience is a virtue
We understand that teaser trailers are part and parcel of a game's unveiling. But enough is enough. Today's teasers are getting out of hand and we're here to point the finger. There was a time when one teaser would be followed by a reveal, but now we're subjected to a couple of teaser trailers (free adverts) before the actual reveal.

Here are the worst offenders that have made dissecting ten seconds of teaser footage for a 1000 word article nothing short of an art form.

Watch many more game videos in HD over on our video channel!

Aliens Versus Predator
Alien vs. PredatorOfficial trailer
0:51  Teaser trailer
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Offender: Sega Talk about a poor first showing of one of gaming's greatest comebacks. there's a lot riding on this remake the teaser showing nothing of the actual game at all. We know it's got aliens, predators and marines in it and we already know who we're going to play as. If your game looks awesome, don't be afraid to show it. Or at least one frame.

Splinter Cell: Conviction
Splinter Cell teaser movieOfficial trailer
0:27  Setting the scene for Conviction
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Offender: Ubisoft We know Splinter Cell is coming. It's been coming for as long as we can remember. But after all the original hype, a huge delay and the devs talking up the new vision, did we really deserve three voice-led recaps? No.

F1 2009
F1 2009Official trailer
0:39  Teaser trailer
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Offender: Codemasters Everybody's been looking forward to this one, especially since the official F1 license has been PlayStation exclusive for years. So why does Codemasters think we want to sit through two minutes of TV credits? We know you're working on it because you told us you were. Just show it us please.

Modern Warfare 2
Call of Duty: Modern Warfare 2Official trailer
1:59  Teaser trailer
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Offender: Infinity Ward Talk about a dicktease. It's going to be the biggest game of 2009. Anyone with a console and PC WILL buy it. Honestly we only hated this so much because we desperately wanted to see more. You could show us the ending and we'd still run out and buy it day one. But a Casualty-esque set of credits? ARGGGGG!!!!

Halo Reach
Halo ReachOfficial trailer
1:19  Reveal trailer
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Offender: Bungie So it's got planets in it. Who would have thought? But seriously, Bungie, you can't announce a new Halo game and not show ONE single shot of what it might look like. It's almost as if you've got nothing to actually show.

Brink
BrinkOfficial trailer
1:17  A teaser trailer - more at E3.
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Offender: Bethesda So this is the top secret game that UK-developer Splash Damage was handed coding honours to. But when is a reveal not a reveal? When it's a teaser trailer for something we know nothing about. We didn't even know what you were teasing. Thankfully we do now.

Assassin's Creed 2
Assassin's Creed 2Official trailer
1:00  A, err, "first reveal" trailer...
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Ubisoft (again) - This one's in our bad books because publisher Ubisoft actually called it a "first reveal" trailer, when it was nothing of the sort. After a terrible first tease, we thought this was it. But no, it was ANOTHER teaser that showed no gameplay at all. The shame of it.

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Posted by ghost_5555
i get all tingly when i watch the reach trailer, and i dont even have an xbox... :?
Posted by Little Moth
Yeah, Reach trailer is definitely best of these in my opinion. Ga Bungie!!!
Posted by flash501
Even though it shows absolutely nothing in regards to what the game will look like? I'm 100% behind CVG with this one, these teaser trailers are getting out of hand, bloody developers, teasing little bitches. :D
Posted by marcofarlio
I hate teasers but they obviously work. Ive itched for an F1 game on 360 for ages and I automatically think that it's gonna be class due to the trailer which gives nothing away (gameplay wise) at all.
Posted by pye024
My understanding of teaser trailers is just that... to tease. I try not to watch these kind of trailers purely for the fact I know that are going to show F all in thwe way of gameplay.
Posted by Montster
Crysis 2 was pretty shite
Posted by pherik
I've got no problem with teaser trailers themselves, the big problem is that they don't draw the line at a teaser trailer.

These days we are getting a teaser of an announcement that a countdown is beginning for something, which turns out to be the announcement of a date that something else will be getting revealed - and it's this that turns out to be the teaser trailer (if we are lucky...)

I just don't pay attention to them all anymore, I'll watch the teaser/trailer when I see it appear, but I don't bother about anything else now, it's just too much hassle!
Posted by humorguy
Articles like this make me laugh! It's like the media has nothing at all to do with it! Is there absolutely no editorial content any more? Doers the media just act a mouthpiece, a torrent as it were, with no decision-making inbetween?

Instead of pointing the finger at these 'advertisements' and then RUNNING THEM AGAIN, they should have specifically NOT run them again and complained about them. They also can, quite simply, take a stand on behalf of gamers and not show these adverts on behalf of games companies!

For god's sake CVG - get a backbone! Take on these publishers!

I am fed up with the 'how can publishers/developer's get away with this' type articles that assume the media can do nothing about the situation. Well, they CHOOSE to do nothing. Don't blame the publisher's\Developer's for taking more and more outrageous actions, it's because of the supine media we have in gaming that just licks the boots of these very publishers and then wonder why they act so arrogant!
Posted by stickmus
If I were a cynic, I'd say something about the fact that there's a video on almost every post now, with lots of tenuous links to videos that have already been posted. Is CVG making decent ad revenue from videos do you think?
Posted by KMakawa
Aside from the Halo References (Spartans etc), That Halo Reach trailer really did feel as a CG Movie Trailer. Quite nice, though I dont like halo unfortunately.
Posted by humorguy
About a decade ago the media, as one it would seem, decided that looking after the industry was going to be more profitable than carrying on supporting the gamers. They have, like us gamers been kicked in the head by the very said industry, from shallow gaming to console centric thinking to sub 10 hour gameplay Ł40 games to these so-called trailers to DRM and on and on. But the gaming media is trapped on it's own petard, hence why they still give crappy games from big companies 90%+

Advertising revenue is sinking and yet games companies still expect glowing reviews and get signed contracts stating how their games can be reviewed, etc.

If it wasn't so sad for us PC gamers i'd laugh at gaming media's problems they have created for themselves, but I find articles like this so entertainingly funny to read that let them carry on looking after the beast that bites it's hand! Even if the money isn't coming in as much nowadays!
Posted by ton77
mw2 teaser isnt that bad. its the best one out of them all.
Posted by WHERESMYMONKEY
Oh come on the film industry has been doing this for years. I really like the brink and Halo: reach ones. You don't see any gameplay footage becasue its a teaser. they are there as the name suggests. To tease. Their job is inform the world of its existance and make people wonder what its going to be like. not give away everything. Thats what full trailers are for.
Posted by altitude2k
I would be inclined to agree with you, but considering anyone has the means to find out the story of Reach already, it doesn't need to reveal much information.
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