Capcom UK is celebrating Resident Evil 5's launch with a bizarre contest that asks people to find body parts in London.
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Capcom will be dotting severed arms, legs, heads and torsos around Trafalgar Square with those entering the competition securing as many as possible, before returning them to Westminster Bridge, holding them high over their head and shouting "Kijuju!"
No, we're not making this up.
The winner, decided by whoever collects the most overall 'value' in body parts, wins a holiday to Africa.
This contest has succeeded in drumming up publicity for Resident Evil 5's launch but it also has the potential to dramatically backfire - we dread to think what would happen if someone who knows nothing about the contest stumbles across a severed torso, not to mention what would (will?) happen when the tabloids get a sniff of this competiton. Keep an eye on this one. Like Capcom say, "it's going to get messy"...