Amstel's Beer Bike As far as marketing ideas go, this one may just take the beer-battered cake. May 15th marks a Dutch invasion of the Upper West Side in celebration of Dutch heritage, and the Amsterdam-brewed Amstel Light has kicked in with a takeover of Amsterdam Avenue on that day. They'll be giving away 150 bicycles (which should never be driven after imbibing their brew), offering up drink specials, and doing other things that......