We wanted to take some time to explain to you our grand strategic plan, because we have a long-term vision for Advanced Web Profits that has been put together over a significant period of time. This plan has been carefully constructed to ensure that we build a strong foundation for our future growth, whilst at the same time exploiting some serious profit opportunities so that we are cash positive every step of the way.
Our strategic plan can be broken into three phases, the first of which we have just entered, this document covers each of these phases, and we hope that by the end of it you will understand just how much potential there is within the program.
 Phase 1 - A Strong Foundation
The priority of our first phase is to build the foundation upon which our future success will be built, and that takes many forms. This is really the incubation phase where we will work to expand our operation on a number of fronts at the same time.
  Membership - We will be looking to expand our membership base so that we have a critical mass of members to cover the wide range of tasks that will need to be completed. These tasks will be varied and diverse, covering key areas such as sales, content creation and much more.
Customers - This will be the start of our drive for a wide customer base, with the introduction of a series of sites and ezines that will begin to attract customers to our network. All of these sites will cross promote each other and they will open the door for the first of our income generating activities.
Tools - This first phase will see us build a variety of tools and sites that will underpin our future profits growth and success. These will be anything from tools to help us manage customer queries across our network, to advertising delivery mechanisms and processes to utilize expired domains to generate extra traffic across our whole network. Some will pay dividends early on, boosting our income generation, and others will pay off later by reducing costs and/or administration time but all are essential and will be built to the highest possible standard. Some of these will evolve into premium services that we can sell or lease to others at a later date.
 Cashflow - One of our key priorities in this initial phase is to put in place some strong profit opportunities for our members. As covered below, this will involve the targeting of some niche and cash rich areas to get us started. This is essential to both fund our future growth and to allow our members to have a range of early opportunities to profit from their membership.
Our initial phase of income generation will target some very specific markets that have a global appeal and are cash rich. These markets have massive turnover and demand and offer us some excellent opportunities to both expand our customer base rapidly and to deliver some premium services that will generate strong revenue streams.
We will not be limiting ourselves to only these markets, they just offer us some excellent opportunities for our early growth and revenue generation, so whilst initially we will be focusing our efforts on areas such as entertainment, sport and lotto then that's just a stepping stone on our path to wealth and we will be focusing on other, more general opportunities once we have achieved our initial objectives.
At the end of this stage we will have a number of different programs and opportunities all working together to generate wealth for members and to optimise our first phase of growth. Exact details of these programs, their features and how they will interact with each other can be found in a separate section entitled The Advanced Group of Programs.
Our first phase is just a start but it will be a successful start that will generate significant wealth for our members and provide the launch pad for everything we do next. Every tool that we build can be put to good use in other markets and every sales technique we perfect can help us create wealth in other areas, so nothing is just a means to an end, it's all part of a bigger picture that will really come alive during Phases 2 and 3.
Phase 2 - Building the Brand
This second phase will build upon everything we have delivered in the first phase, and in particular it will expand on it in several key areas.
The focus here will be on maximising our income streams, whilst expanding into new areas, dramatically increasing our customer base and putting everything in place that we will need for our third phase of growth.
 Network of Sites
One key aspect of our success will be through our network of traffic generating sites, as these will provide a steady stream of advertising for our own use and that we can sell to generate additional income.
These sites will be both very general (anything from Joke sites to News Sites or Special Offers/Competitions) and highly targeted (such as lotto results or sports reports) to attract customers with specific interests or preferences.
All sites within our network will be database and template driven, allowing us to respond rapidly to any new demands as identified either by us or our members, such as topical events and new trends. This will allow us to stay ahead of the game and to tap into new and fresh markets.
Content for our sites will be provided by members, via our Activity Rewards program, to ensure that everything is kept fresh and to keep attracting visitors. Members who take part in the Activity Rewards Program will earn rewards from the income generated by the sites that they provide content for, either via Advertising or Product Sales, so there is a direct incentive for everyone to create best of breed sites.
Every site will be professionally designed, with high quality content, and will use the latest Search Engine Optimisation techniques to ensure maximum exposure. As the network grows they will cross promote each other to provide an unrivalled advertising resource for us.
Each site will carry targeted advertising, and will link back to our dedicated Portals and other relevant sites, they will also have their own ezines/newsletters so we can make the most of any traffic that's generated. Each site will also include a search box that will link to our very own search engine.
We will also make extensive use of newsletters and ezines to add value to our customers and to provide ongoing sales opportunities. This will allow us to both build up our brand and to maintain a customer base that trusts us and who are responsive to our product offers.
Income Expansion
At the end of Phase 1 we will have a number of strong revenue streams in place, focusing mainly on the markets that we have chosen to start with. In this second phase we will be looking to expand this into more general areas, and some of our main programs will be designed expressly with this in mind. Clearly this has lots of advantages, because it allows us to expand our customer base, hone our sales sites and techniques on different markets and it will give us a stronger and more diverse range of income streams.
This expansion will take several forms and will break out from all we will have achieved in the initial phase, so we won't randomly choose markets to focus on. Our income expansion strategy will be more evolution than revolution so we'll look to move into areas that are complimentary to the ones we initially focus on and to expand further from there.
 Joint Ventures and Acquisitions
Our growth in this second phase will not just be organic, we will be seeking alliances with other business that complement our own and we will also seek to buy any available websites or businesses that we believe can add value to our overall proposition. If we believe there is an opportunity to exploit and profit from then we look to make relevant partnerships and acquisitions to add value for us all.
These purchases could be anything from technology that we wish to use to more general sites that will fit nicely into our brand building/traffic generating network. We will only purchase a business if it's something that we cannot build better ourselves or it has an established customer base with potential to be integrated into our own.
There are sure to be exciting opportunities that we will be able to pick up at a reasonable price, opportunities where the idea or technology is good, but where they have not succeeded due to poor marketing. In many cases we may be able to turn these into cash cows within a very short space of time, simply by integrating them into our network and marketing them effectively.
Themed Portals
Our first foray into more advanced, themed, portals will take place during this second phase. These will be the start of something bigger that we will turn into reality in our third phase, but they will also have a strong identity of their own and will generate both a significant income and expand our advertising delivery options.
Each one will be themed and targeted to a specific set of customers or products for the purpose of generating more sales. They will be content rich, with content generated and kept fresh by our activity rewards members, and they will be designed to have a community feel. The plan will be to give people reasons to keep coming back, either via sticky content, exclusive content, tools that they wish to use or competitions that they want to win.
All in all this second phase will bridge the gap between our initial phase and where we want to be in phase 3, but it's considerably more than that and will generate some significant revenue streams in it's own right. If we stopped at Phase 2 then we would have put in place a massive income generating system, but the next logical step from that is to take it even further with Phase 3.
Phase 3 - The Sky's the Limit
This is the final planned stage of our growth, but things won't stop here. When we reach this stage we will have built up a very strong Global Brand and we'll be in a position to leverage that to take our profitability to the next level.
We will have a wide range of different customer bases at this time with an inherent loyalty and trust for our brand and we'll have a strong foundation for further accelerated growth.
 This phase has been named "The Sky's the Limit" because we truly don't know how far we can take this. It's too early to start thinking about competing on the same level as Google or Yahoo but we want to build a fresh online community with content and services that they value and that will generate us very strong revenue streams. Everything up to this point will have been successful in itself and will have helped to generate income, but this is the stage where we will bring all components together so that as a whole entity it will be far greater than the sum of it's parts.
We will take the tools and services we have built, the advertising skills we will have perfected, the wide range of different content that we will be creating across our whole network and most importantly the large customer base that we will have attracted to then build a global force.
Portal - Our content creation and network of sites will allow us to build a world class Portal, drawing upon this high quality catalog of content to attract and retain visitors.
Search Engine - Alongside the portal we'll be able to implement a first class search engine, integrated into both the portal and our whole network of sites. We have already had discussions with key search partners, but these are naturally at a very early stage, and we'd be seeking to introduce our own search toolbar to further expand in this area when the time comes.
Community - The final piece of the jigsaw will be a feature packed community tailored to the needs of our customer base, giving them the tools and services that they want in order to make their online life easier.
The sky's the limit with this because it opens the door for exclusive premium advertising deals and it will also allow us to sell a wider range of products to this global customer base. Alongside that there are other opportunities to exploit such as premium services and joint ventures with other global brands.
 Conclusion
In conclusion we hope you have a better understanding now of our grand strategic plan and can see just how much potential exists within it to make some serious money.
This is a serious long term plan that will make serious money at each phase, so we're not pinning our hopes on a dream that's years from completion, we will be building at each stage on the successes and profits generated by the previous phase. This is a sensible way to proceed and it avoids many of the pitfalls of organisations that aim too high too fast.
As stated above, we're not suggesting that we're going to go from a standing start to having a brand as big as Google or Yahoo, but step-by-step our organisation will grow, with every part of the group complementing other parts so that the whole is far greater than the sum of its individual components.
During all of this no stone will be left unturned in our search for profitable opportunities to fit with the brand we will be creating, taking in everything from films, music, competitions, quizzes to other lucrative areas such as Sports Wagering and Lotto. There really will be something for everyone within our network of sites, and being a member of Advanced Web Profits will be just like owning your own web businesses. Certain elements will be franchised, but even with the simpler elements (sales and activity) you will have the keys to unlocking a better financial future, with every possible tool, resource and support at your disposal for you to ensure your online success.
We have spent some time here outlining the various elements that will form part of the successful AWP strategy, to give you a real feel for just how big and how profitable this is going to be. This is your true one-stop-shop profit center; you simply won't need to go anywhere else to make money. We will have the products, we will have the customers and we will have the sales know-how to tap these markets and produce some serious wealth.
Above all else, Advanced Web Profits puts you in the driving seat, allowing you to do as much or as little as you wish to generate wealth. Whether you wish to introduce people to our program and earn residual income from your downline, or you wish to be a high flyer earning many thousands from product sales (or somewhere in between) that choice is yours. We are giving you all of the tools and opportunities that you need to succeed, and for once this is the real deal.
With Advanced Web Profits you get everything, the exclusive and high demand products, the sales know how, the marketing resources, high quality advertising channels and even customers. Everything you could possibly want in one mega profit package. If you don't know how to market or sell then don't worry, you can do as much or as little as you like and we are with you every step of the way.
It's a perfect partnership, because we make more money when our members do, so it's in the best interests of all of us to have the best available products and the best available sales techniques and resources. We are all on a quest for wealth and we guarantee to you that we won't stop evolving and improving as we seek new and more profitable opportunities for us all.
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