Our grassroots approach has been to try to connect with as many groups as possible who have a stake in the issues the film raises. As much as our resources have allowed we have been mobilizing the "grass routes" on and offline. Most of our efforts thus far have been geared towards supporting the theatrical release of the film. Over and over we we have been asked by people moved by the film: "What can I do now?" From the beginning our llinks section contains URLS for organizations working for change as one first step.

We now in the midst of the DVD launch worldwide. The DVD, with its many additional activist resources, (over 8 hours of extra features including links, and and strategies for change) presents another opportunity to mobilize and organize. During this launch we are laying the groundwork for issue-driven campaigns which we hope may impact the "nature" of the corporation.

Our strategy at the moment is geared towards working cooperatively with our distributors to first of all give our grassroots and activist audiences access to the DVD at discount prices. However at the same time, our goal is to encourage active discussion around solutions to the problems the film so aptly illuminates - we want to do more than just sell the DVD, we want to promote action and brainstorm strategies for Corporate Harm Reduction (to use a buzz phrase from the health promotion community)! With the help of Good Company Communications and their "HelloCoolWorld.com" web network, we are coordinating North American-wide house parties to both sell the DVD and to generate and send us suggestions for solutions and campaigns.

You can help us! Join the House Party Campaign!