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F Energy efficiency label
Product Sheet

Toshiba UF3D 43 Inch Smart Fire TV 109.2 cm (4K Ultra HD, HDR10, Freeview Play, Prime Video, Netflix, Alexa voice control, HDMI 2.1, Bluetooth, Airplay) [Energy Class F]

4.1 4.1 out of 5 stars 4,977 ratings
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43 Inch
Single
LED
Screen size 43 Inches
Brand Toshiba
Display technology LED
Resolution 4K
Refresh rate 60
Special feature 4K Ultra HD
Included components TV, Stand, Power Cable, Remote Control, Screws, Batteries, User Manual|
Connectivity technology Bluetooth, Wi-Fi, USB, Ethernet, HDMI
Product dimensions 24.9D x 97.3W x 60.2H centimetres
Supported Internet services Netflix, Prime Video, Alexa, Disney+, FreeviewPlay, YouTube

About this item

  • Watch 4K HDR content in all its glory on the all-new Ultra HD with Fire TV built-in. Dolby Vision HDR transforms your TV experience with ultra vivid picture quality.
  • Toshiba TRU picture technology provides smooth, upscaled and more detailed viewing whatever you’re watching.
  • With Dolby Atmos combined with Toshiba’s integrated speakers, designed by Onkyo, this 4K Ultra HD with Fire TV built-in Series has everything you need for a cinematic sound experience.
  • All your entertainment in one place – Fire TV built-in seamlessly integrates your favourite live broadcast TV and all your favourites from BBC iPlayer, Netflix, Prime Video, Now, Disney+ and more. Subscription fees may apply.
  • The included Fire TV Voice Remote with Alexa lets you use your voice to easily find, launch and control content, check sports scores, weather forecast, and even control compatible smart home devices.
  • Watch what you want – Toshiba 4K Ultra HD with Fire TV built-in Series gives you access to hundreds of thousands of films and TV episodes.
  • An Amazon account is required for full use of all functions. Additional costs for subscriptions may apply when using streaming services.

Looking for specific info?


From the manufacturer

TRU Picture Engine

TRU PICTURE ENGINE

Toshiba’s TRU Picture Technology provides smooth, upscaled and more detailed viewing whatever you’re watching.

TRU Micro Dimming improves contrast, focussing on all the different regions of the image. TRU Flow analyses the image and frames to minimise judder effect and keep up with fast paced action scenes. TRU Resolution upscales a wide variety of non-4K content, delivering a more refined image that feels fully immersive.

Dolby Vision

4K & DOLBY VISION

Watch 4K HDR content in all its glory. Dolby Vision HDR transforms your TV experience with ultra vivid picture quality. When compared to a standard picture, Dolby Vision can deliver colours never before seen, highlights that are up to 40 times brighter, and blacks that are 10 times darker.

sound

DOLBY ATMOS, SOUND BY ONKYO & INTERNAL SUB

Dolby Atmos transports you from the ordinary into the extraordinary with breathtaking, moving audio that fills your room and flows around you. An internal subwoofer combined with our integrated speakers, designed by Onkyo, provide everything you need for a cinematic sound experience.

Fire TV content

TV THAT GETS YOU

Fire TV is designed for TV watchers. With all of your favourite films, TV shows, apps, and other content in one place, you can access whatever you’re in the mood for.

Customise your viewing experience with your very own user profile. Add titles to your watchlist and get personalised recommendations so that you can discover new films and TV shows we know you’ll love. With up to six profiles, every member of your household can create their own world of entertainment.

Picture in picture

YOUR SMART HOME STARTS HERE

Simply press the Alexa button, or connect compatible smart home devices to your Fire TV to control the world around you. Set the mood for movie night by asking Alexa to dim the lights and adjust the temperature, all from the comfort of your sofa. With picture-in-picture camera feeds, you can see who’s at the front door without missing a single second of your favourite show.

What's in the box?

  • TV, Stand, Power Cable, Remote Control, Screws, Batteries, User Manual|
  • Product guides and documents

    Product details

    • Product Dimensions ‏ : ‎ 24.9 x 97.3 x 60.2 cm; 9.5 kg
    • Date First Available ‏ : ‎ 30 Aug. 2022
    • Manufacturer ‏ : ‎ Toshiba
    • ASIN ‏ : ‎ B0B6PV1VMJ
    • Item model number ‏ : ‎ 43UF3D53
    • Customer reviews:
      4.1 4.1 out of 5 stars 4,977 ratings

    Important information

    Energy efficiency class

    F

    On-mode power consumption

    92 watts

    Visible screen diagonal

    43" / 110 cm

    Customer reviews

    4.1 out of 5 stars
    4.1 out of 5
    4,977 global ratings

    Customers say

    Customers like the value and picture quality of the television. For example, they mention it's a beautiful smart TV on a budget, with bright colors and a decent panel. Some appreciate the ease of set up. That said, some complain about the screen condition. Opinions are mixed on sound quality, performance, and quality.

    AI-generated from the text of customer reviews

    488 customers mention407 positive81 negative

    Customers like the picture quality of the television. They mention that it's amazing, stunning, and has good picture definition. Some say that the design of the tv is perfect for gaming and watching HD films. Overall, most are satisfied with the picture and audio quality of this product.

    "...Despite the plastic build, it's a smart looking set. The 50" option fitting nicely on my unit, much better than my previous 42" LG set...." Read more

    "...For the price the picture seems very good and the QLED makes it much more vibrant that regular LCD...." Read more

    "...This TV offers a decent panel, with pretty bright colours and a bunch of nice features also present in most TVs at this price point, but I would say..." Read more

    "...The set is super smart, picture quality is fantastic and the audio is loud/crisp and super clear! My nan is over the moon with the TV...." Read more

    374 customers mention322 positive52 negative

    Customers like the value of the television. For example, they say it's excellent value for money, a beautiful smart TV on a budget, and well made. Some mention that it has trouble setting up the live TV. Overall, most are satisfied with the value and quality of the product.

    "...The price is amazing value, accept some of the limitations, and you won't be disappointed." Read more

    "...I definitely recommend this TV as a good value mid-range large TV...." Read more

    "...Fantastic TV - Amazing Value for Money.I hope that you found my review helpful." Read more

    "Amazon tv ? By Toshiba! Was a good price !..." Read more

    295 customers mention222 positive73 negative

    Customers find the TV easy to set up and use. They say the menu is straightforward, and the interface is quick. Some mention that the TV has an HDR feature that is easy to configure. They also say the remote is straightforward to use. Overall, most are satisfied with the ease of setup.

    "...Navigating the menu is pretty straightforward, holding down the "Home" button is a shortcut to the settings...." Read more

    "...platform and to have it built into a TV set makes it so much easier for elderly people - my nan would never be able to change a HDMII source on the..." Read more

    "...Tv was easy to setup “I have a full Alexa tv/echo/lights ect smart setup already so nothing new..." Read more

    "...Lots of hdmi ports and usb !The set up interface takes a time to understand but once you understand its works well !..." Read more

    266 customers mention186 positive80 negative

    Customers are mixed about the sound quality of the television. Some mention it has good sound, while others say it could have been better. Some customers also mention that the remote needs to be bigger. Overall, the product has a great picture and is decent for the price range.

    "...The set is super smart, picture quality is fantastic and the audio is loud/crisp and super clear! My nan is over the moon with the TV...." Read more

    "Good value for money, the sound and picture quality is good." Read more

    "...Encountered a couple of glitches, powered up, got sound but no picture (Freeview through aerial)...." Read more

    "...Great value for money. Great picture quality for the price paid. Good sound etc.Love the fully built in amazon/Alexa. Highly recommend." Read more

    509 customers mention334 positive175 negative

    Customers are mixed about the quality of the television. Some mention it's a good quality television with clear picture and a number of good features built in. However, others say that it wasn't watchable, rubbish, and that it didn't work when showing HD channels.

    "...It's a Toshiba, although manufactured in Turkey, it feels well put together, so gives peace of mind...." Read more

    "...It is tolerable. Streaming on Fire TV is also mostly fine, but I found that ITVX could sometimes seem a bit stuttery, as if the picture was..." Read more

    "...My sound bar (connected using optical) will not work when showing HD channels and it thinks it has been muted...." Read more

    "...This TV offers a decent panel, with pretty bright colours and a bunch of nice features also present in most TVs at this price point, but I would say..." Read more

    272 customers mention83 positive189 negative

    Customers are mixed about the performance of the television. Some mention that it works well and is worth the money, while others say that it is very slow to start and can be awkward to operate. The HDMI 2.1 works as expected, and the streaming apps work very well. However, some customers say that the TV is very fast to respond to the handset and can take a while to load channel or TV guide.

    "...Might not be suitable for older people because of this.General lag, as mentioned earlier with powering up, the same applies with general..." Read more

    "...on Fire TV is also mostly fine, but I found that ITVX could sometimes seem a bit stuttery, as if the picture was overcompressed and this was causing..." Read more

    "...One thing that I liked is the fact that Fire TV works much better and in a snappier way than Android TV at this price point, so browsing the menus..." Read more

    "...The advisor Cebile was fantastic. Oh there is a delay in switching channels but it's not that slow!..." Read more

    179 customers mention3 positive176 negative

    Customers are dissatisfied with the screen condition of the television. They mention that it arrived with a broken screen, shattered screen, cracked all over, and with faulty components. Some say that the arial connection was broken off in the box and that the screen wasn't even cut properly.

    "...OLD REVIEW: The TV was faulty and it's going back to Amazon. I guess that I just was unlucky, so I ordered a replacement...." Read more

    "...The back of the TV case flexes a bit where I have attached it to a vesa mount, I think the supplied base would do the same too as that attaches to..." Read more

    "Delivered with broken screen. Return was easy and should be getting picked up within 24hrs...." Read more

    "Seems like a good TV. Sadly it arrived with the screen damaged.Looks lkke pressure damage from something heavy being places on the box." Read more

    98 customers mention0 positive98 negative

    Customers are dissatisfied with the screen of the television. They mention that the BBC HD channel keeps flashing black, the screen will randomly go black, and it loses signal. Some customers also report that the Freeview channels are a complete blank. Some say that the TV wouldn't save the channels at first and that the backlights on the item are starting to fail.

    "...The power light turns green, and it can feel like an eternity before the program actually appears...." Read more

    "...crazy as about 30 attempts to tune the TV channels in when a digital antennae failed and I did not have access to the full Amazon Prime App after..." Read more

    "...I plugged my one X into it and it wasn't recognising any hdmi ports. No signal. So I factory reset it and it showed up...." Read more

    "...When it arrived, it would not find any terrestrial channels at all - I was about to put it back in the box when I thought to give it a factory reset..." Read more

    Decent TV for the price
    5 Stars
    Decent TV for the price
    Delivery was quick and prompt , no visible damage on the box when it turned upTv was easy to setup “I have a full Alexa tv/echo/lights ect smart setup already so nothing newQuality is amazing , the QLed makes a huge difference on my old tv 2.1k LED panel.Think I got the newer version than shown in the picture, the TV has 11gb off usable storage for apps “same as 4K pro fire stick”Would recommend to anyone who asks
    Thank you for your feedback
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    Top reviews from United Kingdom

    Reviewed in the United Kingdom on 19 February 2024
    Size Name: 50 InchStyle Name: SinglePattern Name: LEDVerified Purchase
    I purchased this 50" Toshiba 4K TV via another online retailer a week ago for a similar price. I'll highlight the negatives, followed by the positives and why I rate it a 5 star TV.
    As others posts have mentioned, it's not quick. When left on standby overnight and turned on in the morning, it feels as though it's coming out of deep hibernation. The power light turns green, and it can feel like an eternity before the program actually appears.

    The instruction leaflet is terrible, tiny print and nonsensical.

    To attach the stand is a 2 person job, try turning TV upside down on a sofa which helps (be careful!) The 4 flat head screws attach underneath, and the 4 round head screws to the back of the stand.

    Power light may bother some, I find it unobtrusive myself.

    Build quality is okay for the price, the bezels are not the slimmest, however it still looks smart. The grey / pewter effect looking stand adds some welcome interest.

    Remote control is compact, numerical buttons in particular are very small. Might not be suitable for older people because of this.

    General lag, as mentioned earlier with powering up, the same applies with general use. Changing channels there's a noticeable delay, it all works, but don't expect instant responses.

    Encountered a couple of glitches, powered up, got sound but no picture (Freeview through aerial). Switched off from the mains and problem seemed sorted. Occured again, repeated process, retuned channels and all appears okay so far.

    Sound not the greatest, although more than acceptable.

    Now the positives, picture quality is very good, once you've tweaked the settings to suit your tastes.

    If you like apps, this has access via Amazon to a huge selection, plus a fair amount of free ones.

    Navigating the menu is pretty straightforward, holding down the "Home" button is a shortcut to the settings.

    Despite the plastic build, it's a smart looking set. The 50" option fitting nicely on my unit, much better than my previous 42" LG set.
    There's an unmistakable retro vibe to this TV (Hello Tosh, got a Toshiba? For those of a certain age! Lol ) you know it's not a Samsung, which is what appealed to me.

    In conclusion, this TV ticks so many boxes. It's a Toshiba, although manufactured in Turkey, it feels well put together, so gives peace of mind.
    It's not without slight irritations for some, the slow responses being the most obvious, however I can overlook these given the overall value on offer.
    A Samsung or Sony may well be that much quicker, but you're probably looking at twice the price at least.
    All things taken into account, I have no hesitation rating it as a 5 star purchase. The price is amazing value, accept some of the limitations, and you won't be disappointed.
    Customer image
    5.0 out of 5 stars Retro choice
    Reviewed in the United Kingdom on 19 February 2024
    I purchased this 50" Toshiba 4K TV via another online retailer a week ago for a similar price. I'll highlight the negatives, followed by the positives and why I rate it a 5 star TV.
    As others posts have mentioned, it's not quick. When left on standby overnight and turned on in the morning, it feels as though it's coming out of deep hibernation. The power light turns green, and it can feel like an eternity before the program actually appears.

    The instruction leaflet is terrible, tiny print and nonsensical.

    To attach the stand is a 2 person job, try turning TV upside down on a sofa which helps (be careful!) The 4 flat head screws attach underneath, and the 4 round head screws to the back of the stand.

    Power light may bother some, I find it unobtrusive myself.

    Build quality is okay for the price, the bezels are not the slimmest, however it still looks smart. The grey / pewter effect looking stand adds some welcome interest.

    Remote control is compact, numerical buttons in particular are very small. Might not be suitable for older people because of this.

    General lag, as mentioned earlier with powering up, the same applies with general use. Changing channels there's a noticeable delay, it all works, but don't expect instant responses.

    Encountered a couple of glitches, powered up, got sound but no picture (Freeview through aerial). Switched off from the mains and problem seemed sorted. Occured again, repeated process, retuned channels and all appears okay so far.

    Sound not the greatest, although more than acceptable.

    Now the positives, picture quality is very good, once you've tweaked the settings to suit your tastes.

    If you like apps, this has access via Amazon to a huge selection, plus a fair amount of free ones.

    Navigating the menu is pretty straightforward, holding down the "Home" button is a shortcut to the settings.

    Despite the plastic build, it's a smart looking set. The 50" option fitting nicely on my unit, much better than my previous 42" LG set.
    There's an unmistakable retro vibe to this TV (Hello Tosh, got a Toshiba? For those of a certain age! Lol ) you know it's not a Samsung, which is what appealed to me.

    In conclusion, this TV ticks so many boxes. It's a Toshiba, although manufactured in Turkey, it feels well put together, so gives peace of mind.
    It's not without slight irritations for some, the slow responses being the most obvious, however I can overlook these given the overall value on offer.
    A Samsung or Sony may well be that much quicker, but you're probably looking at twice the price at least.
    All things taken into account, I have no hesitation rating it as a 5 star purchase. The price is amazing value, accept some of the limitations, and you won't be disappointed.
    Images in this review
    Customer image
    Customer image
    109 people found this helpful
    Report
    Reviewed in the United Kingdom on 5 December 2023
    Size Name: 65 InchStyle Name: SinglePattern Name: QLEDVerified Purchase
    For context in 2012 I was looking for a high quality large TV for our lounge. I bought a top-of-the-range 60 inch Samsung LED backlit LCD TV and was horrified by the backlight bleed - irregular clouds of white. I tried another and it was the same. I can't remember what the state of OLED was at the time, but I went for a 60 inch plasma instead and was happy. Over the years I realised that when it came to replace it I would have to get an OLED because I hated the not-black black in the LCD TVs. Fast forward to 2023 and the plasma died. We're planning to move house sometime soon so buying a new OLED TV which may not be suitable for the new house seems like a bad idea. The plasma died too soon.

    After seeing used TVs sell for far too much I decided to buy a new TV for the lounge that was cheap enough that it could be demoted to another room in a new house. Being close to Thanksgiving I waited for black Friday deals and saw this TV for a 5% discount. There were cheaper ones but without QLED and from what I understand about the technology I thought it was worth the extra. I considered both Hisense and TCL TVs but the equivalents were actually more that this one. I knew that although it has the Toshiba brand it is actually made by Vestel, but I have some experience of products from that Turkish company so I wasn't deterred.

    So I've had it a week now and I am quite pleased with the TV. There are no misbehaving pixels which rather surprised me (the plasma had one and my Samsung ultrawide monitor has one). For the price the picture seems very good and the QLED makes it much more vibrant that regular LCD. As expected the screen displays grey from the LED backlight instead of black, however it is mostly uniform and therefore not irritating like the bleed from those Samsung TVs had been. I am using the TV with a separate 5.1 sound system but when I first set it up the internal speakers did not sound terrible to me.

    Mechanically the TV shows its price - it is just good enough. The manufacturing finish is only medium quality and on the stand the TV will easily wobble. I have it wall-mounted and this makes it obvious that the chassis can flex a little. Of course this is no problem once it is on the wall. The VESA mounts are 400x200 which is minimal for a 65 inch TV and they are low on the TV - I had to use adaptor plates to extend my wall mount so that it does not sit too high.

    The Fire TV UI seems fine to me - just another build of Android TV. There seems to be plenty of configuration options - too many for me to care about much. 4K streaming from the included apps is fine although I may still use my NVIDIA Shield TV via HDMI because I am used to it. What I am a little disappointed in is the time the TV takes to turn on, especially if it was last configured to the tuner. Compared to the older TVs I have been used to it is too long. I would prefer a TV whose tuner is separate from the Android TV. However this is not a deal-breaker and I'll just get used to it - I stream far more than I watch live TV anyway.

    Overall I think I made the right decision buying this TV. The big brands have non-QLED TVs for more than this and I am not convinced that there would be anything about them that would make that extra money seem worth it. Whilst I accept that some of the competitor QLED TVs might be better, they do cost more, and in many cases a lot more. I definitely recommend this TV as a good value mid-range large TV.

    UPDATE: I have got used to the slightly slower start-up time. Sometimes it seems quite quick and other times it takes longer. It is tolerable. Streaming on Fire TV is also mostly fine, but I found that ITVX could sometimes seem a bit stuttery, as if the picture was overcompressed and this was causing a decompression lag. The difference was obvious when watching ITVX from my Shield TV so I am mostly using the latter (except for C4 which is still not supported). I found that my old HDMI cables needed to be replaced to higher spec so that 4K and CEC ARC worked properly, and the Amazon basics cables are great. I still have no regrets about buying this TV, however I shall be buying an OLED TV in the future because LCD blacks in a darkened room are simply not black enough.
    92 people found this helpful
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