Updated: fyi so impressed I also purchased a 50” for my front room. The uhd and hd sources from my virgin media box looks a lot better than it did on my older lg tv . I guess could be old hdmi standard of the lg tv. Also the virgin remote just worked with the tv, turning on the hdr also turns on the tv and changes source the hdmi input . Volume on vm remote also just worked. So again very impressed.I purchased the 55” version for my bedroom replacing an old 50” 1080p panasonic plasma (physical size of tv’s the same) this said I do also have a sharp, Samsung and LG TV’s all LCD back light TV. Understand OLED screens have better blacks etc but due to price and screen burn issues I will not entertain.So would call myself a TV buff but I own enough and I known what decent black levels and like a good HD / 4K picture.Where to start since I have own the TV around 3 weeks the TV has received at least 3 software updates which I am aware of. There was no apple play the first week and the interface I am sure was 720p I even plugged in a 4K fireTv stick which seemed to have better picture quality, I was temped to send it back but was on holiday for a week. However after firmware I gave it another chance and 100% keeping TV.I knew the issue was with the FireTV software as I plugged my laptop into the TV to confirm the 4K picture quality it was pin sharp (sorry no photos) so knew it was a good picture.FYI Apple Play is now working well over Wifi good / acceptable picture quality but only 1080p, youtube app running 4k and looks great.See the attached photos from an Iphone these are running via HD TV channels, 4k youtube and so called 4K from Netflix.First thing I check was the blacks being black (moving from plasma was a big issue for me) I have purchased a Hitachi TV before but I returned as the blacks were terrible more like dark brown.As you can see from the red paint splash ( which I believe the black light is highlighted more by my camera than the naked eye) but for led backlight is for me one of the better TV’s I have owned for blacks.next the viewing angle, i.e.looking from an angle which has been mentioned in other reviews, again seems good to me tried taking photos to show it is more than viewable.Also backlight very even when is turns on.One setting I hate on any TV is TrueMotion LG Naming, FireTV call it Action Smoothing this IMO needs to be turned to zero as per the green photo. Also lots of other picture settings to play with. One issue is you currently cannot set this across all AV / app/ TV inputs it needs to be set per cannel and per app, I am sure this will be fixed with an update. Note this is easily set by holding down the home button for 5 or so seconds a menu system popup on the right of the screen where all TV config can take place. This was not clear from the manual / instructions.TV guide is FreeView Play this for me feels like a bolt on to a fire stick then fully integrated, hence if buying for just freeview TV use then be warned the interface is a bit slow and non responsive. This app is available for my ipad and I am sure is an android direct port (however like apple play not natively available for fire stick) However I am sure/hope this will bit resolved with a future software update. eg see photo of who wants to be a millionaire the info took a while to load. As almost everything I watch it streamed this is not a big issue for me.Also sound is very impressive, just go to the sound setting navigate to the equaliser and turn up bass and treble. Great for youtube musicIn summery if you like Amazon FireStick interface then its a bit of a no brainer.Note remote is similar to fire stick quality i.e. cheap cheerful but very functional. I really like the numbers and longer length lets hope they sell spares. TV legs being plastic and not metal also a bit disappointing but I wall mounted mine.Please dont base your purchase on just this review, but I have been frustrated with lack of youtube and realworld reviews hence I posted this one. Hope it helps.