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Includes a Full Year of Prime Benefits - a £79 value
For a limited time, every Fire phone customer receives a full year of all Prime benefits, including Prime Instant Video and Unlimited One-Day Delivery on millions of eligible items. If you already have Prime, we'll extend your membership for a full year. Offer ends 31 December 2014. Terms and Conditions
The first phone designed by Amazon, packed with exclusive features including Dynamic Perspective, Mayday, Firefly and more
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Dynamic Perspective
Experience interactions not possible on other smartphones, such as using maps to view a 3D image of a building. Tilt, auto-scroll, swivel and peek to navigate menus and access shortcuts with one hand. Dive into a new class of immersive apps and games—peek to see detailed views of clothing, shoes and more in the new Amazon Shopping app for Fire phone, or take on a character's viewpoint to see around corners and obstacles in games. Learn more
Firefly technology
Quickly identify printed web and e-mail addresses, phone numbers, QR and barcodes, plus over 90 million items, including movies, TV episodes, songs and products—simply press and hold the dedicated Firefly button to discover useful information and take action in seconds. Learn more
Mayday
Get access to free, live, on-device video support with an Amazon expert, 24/7, 365 days a year at the touch of a button. No appointments necessary. Now available over the O2 mobile network, in addition to Wi-Fi. Learn more
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Amazon Prime
For a limited time (until 31 December 2014), Fire phone includes a full year of Prime. Enjoy unlimited streaming and downloads of thousands of popular movies and TV episodes with Prime Instant Video, over 500,000 books to borrow with the Kindle Owners' Lending Library, and Unlimited One-Day delivery on millions of items. Learn more about Amazon Prime
Already a Prime member?
We'll extend your current Prime membership for a full year at no additional cost.
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A custom-designed sensor system that responds to how you hold, view and move your phone.
Immersive apps and games
Peek in Maps to show Yelp ratings. In Camera Zoom Fx, conveniently compare a photo with and without effect just by looking from a different angle. In games such as Lili, take on the character's viewpoint and move your head to look around corners, obstacles and other objects.
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One-handed shortcuts
Access menus, shortcuts, and useful information with tilt, swivel and peek.
Tilt for panels—use the left panel to navigate menus, and the right panel to access useful information and shortcuts, such as attaching photos to a text message and more.
Swivel for access to important notifications and quick actions such as Mayday, Flashlight, Settings and more.
Peek keeps your display uncluttered by revealing additional details and quick actions only when you need them.
One-handed reading
With auto-scroll, scan long web pages or read entire books without ever having to touch the screen.
Are you a developer?
The Dynamic Perspective SDK is now available. Learn more
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Simply press the Firefly button to quickly identify and take action on...
Phone numbers, web and e-mail addresses
Firefly identifies printed text on posters, magazines and business cards—make calls, save new contacts, send e-mails and visit websites without typing long addresses. Firefly also includes Text & Translation, which enables customers to point at text—such as a menu or sign—and have it translated. Text & Translation supports English, French, German, Italian and Spanish.
Movies & TV
Firefly recognises tens of thousands of movies and TV episodes, and dozens of live TV channels. Firefly uses X-Ray, powered by IMDb, to show information on actors, plot details and related content—add titles to your Watchlist or download to watch later.
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Music
Firefly recognises songs so you can access artist information, play related songs, download albums directly to your Fire phone, or add them to your Wish List to purchase later on. With Firefly-enabled apps such as StubHub, you can identify artists and find tickets to their next show.
Over 50 million products
Recognise household items, books, DVDs, CDs, video games and more. Access product details, add items to your Wish List, or order on Amazon straight from your Fire phone.
Are you a developer?
The Firefly SDK is now available. Learn more
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Amazon's award-winning customer service, now on your phone.
Free, live, on-device tech support
Simply hit the Mayday button in quick actions and an Amazon expert will appear to help you via live video. Our tech experts can co-pilot you through any feature by drawing on your screen, walking you through how to do something yourself, or doing it for you—whichever works best. Throughout the process, you’ll be able to see the Amazon expert live on your screen, but they won't see you.
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Now available over the O2 mobile network
In addition to Wi-Fi, Mayday is now available over the O2 mobile network. Enjoy free, on-device tech support, 24/7, 365 days a year. Normal data charges apply when you are using Mayday over the mobile network.
Help in 15 seconds or less
No waiting in a queue. No appointment required. The Mayday response time goal is 15 seconds or less.
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Optical image stabilisation, stunning 1080p video, plus free, unlimited photo storage in the Cloud.
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13MP camera
Fire phone features a custom-tuned 13 megapixel camera system, with a fast five-element wide-aperture f/2.0 lens for crisp, beautiful images. In low light conditions without a flash, Fire phone uses optical image stabilisation to keep the shutter open up to four times longer to reduce noise and blur.
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Optical image stabilisation
In low light conditions without a flash, Fire phone uses optical image stabilisation to keep the shutter open up to four times longer to reduce noise and blur.
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Stunning 1080p video
Capture all the action in stunning HD. Fire phone records in 1080p at 30 fps from both front- and rear-facing cameras, for great-looking video whatever you want to shoot.
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Free, unlimited Cloud storage
Get free, unlimited Cloud storage for all photos taken with Fire phone (in full resolution). No more worrying about what to delete. See details
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Automatic back-up to Cloud Drive
Fire phone can back up your photos and videos to Amazon Cloud Drive automatically. Access the Cloud anytime on Fire phone, other Amazon devices or Cloud Drive apps.
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Dedicated camera button
No more fumbling to take a photo. With Fire phone's dedicated camera button, you can launch the camera in just about a second—even when the screen is off.
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Burst capture
Press and hold the camera button to shoot up to 100 full-resolution images, capturing three images per second.
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Panoramas and lenticulars
Capture scenes up to 180 degrees wide with the panorama setting, hold down the shutter button to capture a burst of shots in a fast-moving scene, or combine multiple images in lenticular mode.
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Intelligent HDR
Fire phone automatically suggests when to turn on High Dynamic Range (HDR). HDR merges multiple exposures into a more detailed, vibrant image—even in backlit conditions.
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Fire phone comes loaded with a suite of built-in tools and Android apps, with all the apps you want from the Amazon Appstore.
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Experience a new class of immersive apps and games that use Dynamic Perspective, Firefly and the enhanced Home Carousel
Useful information at a glance
You can make video calls with Skype, connect with your friends on WhatsApp, or scan your Pinterest feed—all from your Home Carousel without opening the app.
Identify and take action quickly
With Firefly-enabled apps, you can get tickets with StubHub, see trending topics on Twitter, identify art and more.
A new perspective on gaming
Move your head to look around a world or control a character's movement in popular games such as Lili and Snow Spin. Use the peek feature to see more of the battlefield in Sabers Edge. Plus, look for exclusive new titles from Amazon Game Studios.
Want to develop apps for Fire phone? Learn more
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For a limited time (until 31 December 2014), Fire phone comes with 800 Amazon Coins (worth £8) to spend on apps, games and in-app items. Customers also save up to 10% when they buy Amazon coins. See details
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Scan and take action from the Home Carousel
In Carousel mode, you can scroll, scan and take action without opening the app or leaving the Carousel. Scan and delete e-mails, see your next appointment, find recent photos, access most-visited websites and more, right from your home screen Carousel.
Pin to front
Bring e-mail, photos or specific apps you use the most to the front of the Carousel, where they can be accessed quickly. With a simple swipe or press of the home button, you can also access the familiar app grid to see the full library of apps on your Fire phone.
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Ultra-fast launch and load times
A 2.2 GHz quad-core Snapdragon 800 processor, combined with 2 GB of RAM, enables faster app launch times, quicker website load times and smoother multi-tasking.
Fast, fluid graphics
An Adreno 330 graphics processor delivers the performance and fluidity needed for immersive gaming, video and more.
High-speed data and voice support
Fire phone features nine bands of 4G-LTE, four bands of GSM, five bands of UMTS for better voice coverage, faster data speeds and international roaming, plus 802.11ac support, Wi-Fi channel bonding, NFC and Bluetooth support.
See O2's wireless coverage map
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Better viewing indoors and out
Fire phone's 4.7" HD display features dynamic image contrast, a wide viewing angle, a circular polariser and an ultra-bright display at 590 nits, making it easy to see in all lighting conditions, indoors and out.
Great battery life
With advanced power management technology, Fire phone delivers up to 285 hours of standby time, up to 17 hours of talk time, up to 65 hours of audio playback, and up to 11 hours of video playback.
Dynamic Perspective sensor system
Dynamic Perspective uses four ultra-low-power specialised cameras—incredibly small shuttered cameras—plus four infrared LEDs for invisible illumination, real-time computer vision algorithms, and a customised graphics engine rendering at 60 fps.
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Dolby Digital Plus
Fire phone uses the power of Dolby Digital Plus to create an immersive audio experience. Dolby Digital Plus auto-adjusts volume, creates virtual surround sound and delivers easier-to-understand dialogue in movies and TV shows. Fire phone is designed to automatically optimise the audio profile based on what you're doing, such as watching a movie or listening to music.
Your music in the Cloud
Digital Music you buy from Amazon is instantly available on your other devices—buy on your Fire phone and listen right away with the Amazon Music app. Add your entire music collection to your music library and start listening as soon as your Fire phone arrives. Just tap Music on the home screen of your Fire phone to manage your collection, play your music, or download it for offline playback.
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Tangle-free premium headset
The premium headset is ergonomically designed and technically tuned for amazing sound. The custom-vented, fluted design and a 13.98 mm dynamic driver deliver extended bass and a balanced sound over the entire audio spectrum, resulting in clear voice calls, high-fidelity music, rich audio books and immersive video.
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One-Day Delivery on millions of eligible items, unlimited streaming of thousands of popular movies and TV shows, and more.
Prime Instant Video
Prime members enjoy unlimited, ad-free streaming of thousands of popular movies and TV episodes including Vikings, Under The Dome, Rush, Arrow, Horrible Bosses, Revolution, Betas, Alpha House, and many more.
Video downloads, to go
Download thousands of movies and TV shows to your Fire phone from our Prime Instant Video collection. Watch downloaded videos anywhere—on a plane, on holiday, in the car, or wherever you don't have wireless coverage.
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Kindle Owners' Lending Library
Borrow up to a book a month from the Kindle Owners' Lending Library with no waiting and no due dates. Choose from hundreds of thousands of titles, including all seven Harry Potter books, and current and former best sellers.
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Movies, TV shows, songs, books, audiobooks and magazines, including thousands of exclusives.
Amazon Music
Amazon's digital music store puts over 30 million songs from thousands of artists at your fingertips. Music you buy on Fire phone is saved to the Cloud for free—you can stream or download it anytime.
Amazon Instant Video
Rent or purchase from a selection of the biggest new releases and most popular titles from every major film studio and TV network. Stream instantly or download over Wi-Fi to enjoy later.
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Kindle Books
Millions of books, including over 400,000 Kindle-exclusive titles by bestselling authors such as Kurt Vonnegut, Susan Hill, Oliver Pötzsch and Rachel Abbott.
Audiobooks from Audible
More than 100,000 audiobooks with narrators including leading actors such as Jake Gyllenhaal (The Great Gatsby) and Kate Winslet (Matilda).
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Exclusive Amazon features enhance your watching, listening and reading.
X-Ray for video and books
See IMDb trivia, actor information, plot synopses and character backgrounds with X-Ray for movies and TV. On books, X-Ray lets you trace characters, places and ideas as you journey through chapters, using information from YouTube and Wikipedia.
Second Screen
Start a show on the go and finish it at home with a flick of your finger. Second Screen turns your TV into the primary screen and frees up your Fire phone to provide playback controls or, a customised display for X-Ray, or simply as a place to e-mail, browse the web and more while you watch a movie. Second Screen is currently available for Amazon Fire TV. Coming soon to PlayStation 3, PlayStation 4 and recent Samsung TVs.
ASAP
No more waiting for a video to buffer every time you press "Play". ASAP (Advanced Streaming and Prediction) learns what movies and shows you like and gets them ready for you to watch. The more you view videos on your Fire phone, the more accurate ASAP becomes, dynamically adapting to your viewing habits.
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Free backup and restore
Leveraging the power of Amazon Web Services, Fire phone can automatically back up device settings, notes, bookmarks and apps without the need for configuration or connection to a computer, so it's easy to restore your information to a new Fire phone if your device is lost or damaged.
Cloud storage for your content
Fire phone comes with free, unlimited Cloud storage, in full resolution, for all photos taken with Fire phone, plus all your Amazon content. Amazon customers also get 5 GB of free personal Cloud storage, so you can store your own videos, documents and other digital content in the Cloud, for easy access from all Amazon devices and Cloud Drive.
Whispersync
Our Whispersync technology synchronises your last scene watched in a movie, last page read in a book or last level played on a game. Start streaming a TV show on your Fire, pause, then resume watching the same scene on your TV. Whispersync remembers how much you've watched, read, or played, so you can pick up right where you left off, no matter which device you are using. Whispersync works across Fire devices, Kindle e-readers and reading apps, Amazon Instant Video and selected GameCircle titles.
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A customised OS for Fire phone
Fire phone is powered by the latest version of Fire OS, which starts with Android and adds Cloud services, a content-forward user interface, built-in media libraries, productivity apps, and platform enhancements to integrate Amazon's digital content and give outstanding performance.
Work on the go
Review docs and presentations, and stay connected to work from wherever you are. Fire OS features a robust Outlook e-mail experience with ActiveSync, calendar and contacts support. Triage your e-mails, view appointments and more directly from the home screen. Tilt to see meeting details in calendar, or tap to send a quick message to meeting recipients.
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Quick Switch
Double-tap the home button to show an overlay of all running apps so you can easily switch between them.
Collections
Organise your apps and media items into dedicated folders, accessible right from the home screen grid.
Accessibility features
Blind and visually-impaired customers can take advantage of accessibility tools such as Screen Reader, Explore by Touch and Screen Magnifier.
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Better together
Slim, form-fitting cases designed by Amazon fit your Fire phone perfectly and provide full access to all features and ports. Amazon cases provide stylish protection against occasional bumps and drops, with a low-profile design that fits comfortably in your pocket.
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Bold colours
Amazon cases are available in a variety of colours to match your personal style. Choose from Black or Cayenne in premium leather, or Black, Cayenne, Citron, Blue or Royal in hard-wearing polyurethane.
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Size | 139.2 mm x 66.5 mm x 8.9 mm | Weight | 160 grams | Processor | 2.2 GHz Quad-core Snapdragon 800 CPU, with Adreno 330 GPU and 2 GB of RAM | Display | 4.7" (11.9 cm) HD LCD display, with 1280 x 720 resolution at 315 ppi, 590 cd/m2 brightness (typical), 1000:1 contrast ratio (typical) | Cameras | 13MP rear-facing camera, multi-frame HDR, auto focus, optical image stabilisation, f/2.0 5-element wide aperture lens, LED flash 2.1MP front-facing camera | OS | Fire OS 3.6 | Storage | 32 GB or 64 GB (actual formatted capacity will be less) | Cloud storage | Free Cloud storage for all Amazon content, and photos taken with Fire phone | Battery | Battery size: 2400mAh. Talk time: up to 17 hours; standby time: up to 285 hours. Video playback: up to 11 hours; audio playback: up to 65 hours. Battery life will vary based on signal strength, network configuration, device settings, usage and other factors. Actual results may vary. | Video recording | 1080p HD video recording at 30 fps (front- and rear-facing cameras) | Audio playback | Dual stereo speakers with Dolby Digital Plus audio processing | TV and Video | Supports screen mirroring and Second Screen | Content formats supported | Audio: Dolby Digital (AC-3), Dolby Digital Plus (E-AC-3), non-DRM AAC, MP3, MIDI, OGG, PCM/WAVE, AAC LC/ELD, HE-AAC (v1 & v2), AMR-NB, AMR-WB, AMR-WB+, Audible Enhanced format (AAX); Video: MPEG4, VP8, H.264/MPEG4/AVC, MPEG4 SP, H.263, AVI, HDCP2.x, PlayReady DRM; Images: JPG, GIF, PNG, BMP, GIF87a, GIF89a; Viewable docs: PDF, unprotected MOBI, PRC natively, DOC, DOCX, Kindle (AZW), KF8, TXT | Sensors | Dynamic Perspective sensor system with invisible infrared illumination, gyroscope, accelerometer, magnetometer, barometer, proximity sensor, ambient light sensor | Location | GPS, Assisted GPS, GLONASS, Wi-Fi/Mobile network location and Digital compass | Mobile | Penta-band UMTS/HSPA (850, 900, 1700/2100, 1900, 2100 MHz), Duo-band DC-HDSPA (900, 2100 MHz), Quad-band GSM/EDGE (850, 900, 1800, 1900 MHz), 9 bands of 4G-LTE (bands 1, 2, 3, 4, 5, 7, 8, 17, 20) | Connectivity | 802.11a/b/g/n/ac Wi-Fi, up to 300 Mbps with channel bonding; Bluetooth 3.0 wireless technology; NFC-enabled | Headphones | Premium, tangle-free headphones with remote and mic | Rating for hearing aids | M4, T4 | SIM Card | Nano SIM card (not included) | Ports | Micro USB 2.0 3.5 mm headphone | Warranty and Service | 2-year Limited Warranty included. Use of Fire phone is subject to these terms. If you are a consumer, the limited warranty is in addition to your consumer rights, and does not jeopardise these rights in any way. This means you may still have additional rights at law even after the limited warranty has expired (for further information on your consumer rights, click here). | Included in the Box | Amazon Fire Phone with Fire OS 3.6 Premium headphones with remote and mic Micro USB to USB charging cable USB power adaptor (9W) Sim Removal Tool Quick Start Guide | Other Information | Amazon Fire phone is locked to O2, which means it will only work with a O2 SIM card. For information regarding unlocking Fire phone, please contact O2 on 0344 8090202. Amazon Fire phone is only available for purchase by customers living in the UK. |
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