Your Store & Your Recommendations

If Amazon.co.uk doesn't recognise you, you'll see a link called "Your Amazon.co.uk" on the upper left of the Amazon website. If we do recognise you, or you sign in, you'll see your name on that link. Click the link to find out what items we currently recommend to you.

We determine your interests by examining the items you've purchased, items you've told us you own, and items you've rated. We then compare your activity on our site with that of other customers. Using this comparison, we're able to recommend other items that may interest you. These recommended items will appear in several areas throughout our website.

Click the links on the left for more information about viewing and refining the items we recommend.