Ready to buy?

Quantity:

Kindle Accessories Buy 2 or more, save 20%
	Origami Leather Case: Black �49.99
	Origami Case: Black ~~�37.99~~ �29.99
	Screen Protector: �14.99
	Stylus: �9.99
	Portable Mobile Wi-Fi Hotspot: ~~�59.99~~ �39.99
	Protection Plan with Accident and Theft Cover (for UK customers only): �24.99
	Amazon.co.uk Gift Card: 20 �20.00

	This will be a gift
	Why is this important?

Share your own customer images

All-new Kindle Fire HD. Our 7" Kindle Fire, Now in HD

7" HD Display, Wi-Fi, 8GB or 16GB

3.8 out of 5 stars See all reviews (171 customer reviews)

�119.00

Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Select

Digital Storage Capacity / Configuration

In stock.
Dispatched from and sold by Amazon. Important information about purchasing Kindle Fire HD outside the UK

Want it tomorrow, 17 Dec.? Details

Ordering for Christmas? To ensure delivery by December 24, choose Super Saver Delivery at checkout. Read more about holiday delivery.

What's new

An HD tablet at a breakthrough price...

We want you to know...

about design decisions and feature changes to help make an informed purchase

Stunning HD display, longer battery life and introducing Kindle FreeTime…all from £119

Experience movies, TV, games and more on a stunning HD display (216 ppi / 1280x800) with a fast, 1.5GHz dual-core processor
Simple to use - just one tap lets you watch, read, listen, browse or play
New Kindle FreeTime - Parents can create a profile for each of their children and choose the content they want to give their kids access to. Parents can also set daily limits for use or restrict certain categories like games while leaving unlimited time for reading.
Ultra-fast web browsing over built-in Wi-Fi, plus updated e-mail and calendar support for Gmail, Outlook and more
Light and durable - designed to stand up to accidental bumps and scrapes, with our state-of-the art display that's 20 times stiffer and 30 times harder than plastic
Free, unlimited Cloud storage for all of your Amazon content
The Amazon Appstore features your favourite apps, plus Kindle Fire owners in the United Kingdom get 400 Amazon Coins (a �4 value) for free to spend on apps and games. Learn More

Kindle Accessories Christmas Deal
Buy 2 or more, save 20%

Offer valid on covers, stylus, audio accessories and much more. Learn more

On This Page:

Kindle FreeTime for kids
Web, e-mail, and more
Designed for entertainment
Stay productive

Other Fire OS 3.0 features
Buy once, enjoy everywhere
Technical details
Compare Kindle Fire tablets

The new Kindle Fire HD is a feature-packed HD tablet at a breakthrough price. There's more to enjoy than ever before with a stunning HD display, faster performance, lighter design and longer battery life than the previous Kindle Fire.

Stunning HD Display

Rich, HD video. Beautiful, vivid photos. Crisp, detailed text. Kindle Fire HD features a new 1280x800 high-definition LCD display with over one million pixels that brings your content to life. We've ensured you have a great viewing experience at all angles through an innovative combination of IPS (in-plane switching) technology, an advanced polarising filter and anti-glare technology.

Faster Performance

Kindle Fire HD is over 60% faster than the previous generation Kindle Fire - a fast dual-core processor and an Imagination PowerVR 3D graphics core ensure games and videos run smoothly.

Longer Battery Life

The Kindle Fire HD battery lasts for up to 10 hours of reading, web surfing over Wi-Fi, video watching or music playback.

Streamlined New Design

Kindle Fire HD features a smaller bezel, cleaner lines and optimised button placements. This all-new, streamlined design helps Kindle Fire HD disappear in your hands, so you can lose yourself in your entertainment.

Customised Dolby Audio

Kindle Fire HD uses the power of Dolby Digital Plus to create a world-class audio experience. Dolby Digital Plus includes technology that adjusts volume, creates virtual surround sound and delivers easier-to-understand dialogue in films and TV shows. Kindle Fire HD is designed to optimise the audio profile automatically based on what you're doing (with or without headphones), such as watching a film or listening to music.

With a light, durable design and Kindle FreeTime, Kindle Fire HD is easy to share with everyone in your family

Perfect for Parents

NEW - Kindle FreeTime is a new service, built to help give parents peace of mind when it comes to tablet use. Parents can create a profile for each of their children and choose what content they want to give their kids access to. Kindle FreeTime is free on the new Kindle Fire HD. Coming soon, parents will be able to shop tens of thousands of hit movies and the latest TV shows and add them to FreeTime.

...And Perfect for Kids

When kids use Kindle FreeTime, it's like they have their very own, personalised tablet. The background colour and fonts change to a kid-friendly design. They only see the titles that they have access to see. The Home screen carousel shows their recently viewed titles. And they can even navigate visually to content based on characters or topics - for example, "Cinderella", "Dinosaurs", or "Puppies".

Put Learning First

NEW - Educational tools help put learning first with Kindle FreeTime. New, more advanced time limits allow parents to set daily educational goals for reading and playing educational games, while blocking entertainment content till the educational goals are met. Parents can also set different time limits for different days of the week, as well as set a new Bedtime so that Kindle Freetime only works during the time of day you choose.

Light and Durable

Weighing just 345 grams, Kindle Fire HD is lighter than ever and comfortable to hold in one hand. It is also designed to stand up to accidental bumps and scrapes. Our state-of-the art display is 20 times stiffer and 30 times harder than plastic, so you can let your child play without worry.

Fire OS 3.0 "Mojito" introduces hundreds of new and upgraded features, Amazon-exclusive services, platform updates and more

All-New Fire OS "Mojito"

New Kindle Fire tablets are powered by the latest version of Fire OS—Fire OS 3.0 "Mojito", which starts with Android and adds cloud services, a user interface that prioritises content, built-in media libraries, productivity apps and low-level platform enhancements to integrate Amazon's digital content and improve performance for Kindle Fire tablets. See key features

Easier Content Management

New 1-Tap Archive frees up space on your Kindle Fire by identifying items that have not been used recently and provides a 1-tap option to quickly move them to your Cloud for later retrieval. Optimised Download ensures the performance of the app you are using isn't affected by background downloading activity.

Faster Access to Apps and Info

Fire OS 3.0 includes an enhanced, content-prioritising Home screen that allows users to easily switch between viewing their recent content and apps in Carousel or Grid View. The new Quick Switch feature uses a side-swipe gesture to easily move between multiple apps or individual content items without navigating to the Home screen.

Accessibility Features

Blind and visually impaired customers can make use of new and improved accessibility tools such as Screen Reader, Explore by Touch and Screen Magnifier. Screen Reader features IVONA's award-winning natural language text-to-speech voice. Learn more


	NEW - Kindle Fire HD	NEW - Kindle Fire HDX	NEW - Kindle Fire HDX 8.9"	Kindle Fire HD 8.9"

	Shop now	Shop now	Shop now	Shop now
Price	from �119	from �169	from �329	Now from �179
Screen Size	7"	7"	8.9"	8.9"
Resolution	1280 x 800 (216 ppi)	1920 x 1200 (323 ppi)	2560 x 1600 (339 ppi)	1920 x 1200 (254 ppi)
Processor	Dual-Core 1.5 GHz	Quad-Core 2.2 GHz	Quad-Core 2.2 GHz	Dual-Core 1.5 GHz
Battery Life	10 hours mixed use	11 hours mixed use 17 hours when reading	12 hours mixed use 18 hours when reading	10 hours mixed use
Audio	Dolby Audio, Dual Stereo Speakers	Dolby Audio, Dual Stereo Speakers, Built-in Microphone	Dolby Audio, Dual Stereo Speakers, Built-in Microphone	Dolby Audio, Dual Stereo Speakers, Built-in Microphone
Wi-Fi	Dual band Wi-Fi	Dual band, dual antenna (MIMO) Wi-Fi	Dual band, dual antenna (MIMO) Wi-Fi	Dual band, dual antenna (MIMO) Wi-Fi
4G	None	Optional	Optional	None
Camera	None	Front-facing HD camera	Front-facing HD camera + 8 MP rear-facing camera	Front-facing HD camera
Storage	8 or 16GB	16, 32 or 64GB	16, 32 or 64GB	16GB or 32GB
Dimensions	191 X 128 X 10.6 mm	186 X 128 X 9.0mm	231 X 158 X 7.8mm	240 X 164 X 8.8mm
Weight	345 grams	Wi-Fi: 303 grams 4G: 311 grams	Wi-Fi: 374 grams 4G: 384 grams	567 grams
Customer Support	Email, web, and phone	On-device "Mayday" button + email, web, and phone	On-device "Mayday" button + email, web, and phone	Email, web, and phone

Customer Reviews

3.8 out of 5 stars

3.8 out of 5 stars

Write a customer review

Most Helpful Customer Reviews

310 of 316 people found the following review helpful

4.0 out of 5 stars Amazing product for bargain price 28 Nov 2013

By Mr J Hinchy

Configuration:With Special Offers| Digital Storage Capacity:8|Amazon Verified Purchase

I have historically had iPads - first the iPad 2 and then iPad mini. However, the iPad mini was broken by my son who dropped it and the money that Apple were asking to repair it just wasn't affordable so we sold that as for spares and I turned to Kindle.

I ordered in the afternoon and received it the very next morning.

Packaging was not too fussy and the box contained the kindle, usb lead and power adaptor as well as basic instructions.

It switched on immediately and has about 40% battery which enabled me to have a good old play around before having to charge it up.

My immediate impressions were very good - especially as having had iPads, I found myself comparing it to one and it came up really favourable. Display is very crisp and clear. The Kindle is very easy to navigate, I felt again very similar feel to it of that of an iPad. I was able to quickly download some free apps including Facebook, Netflix and eBay. Better still as the Kindle was linked to my Amazon account, any books I have previously purchased for my iPad Kindle app were already loaded onto the Kindle.

It handles nicely - very easy to sit comfortably for a while and read without feeling any strain.
I use it mainly for reading and Netflix and the display and sound on the Kindle is brilliant. Best of all it fits perfectly in my bag!
I generally have to charge the Kindle about every 3 days – seems to hold its battery well even after watching Netflix for a couple of hours.

Having had iPads at �300+ and paying just �129 for the Kindle, I am absolutely delighted.

6 Comments |

Was this review helpful to you?

Yes

691 of 741 people found the following review helpful

5.0 out of 5 stars Absolutely Fantastic!!!! 30 Oct 2013

By Laura

Configuration:With Special Offers|Digital Storage Capacity:8

I got this as a birthday present from my parents at the beginning of the month along with a �50 Amazon gift voucher. Now don't get me wrong, I love reading, but as a 14 year old girl, I spend more time on the internet than reading. Before my parents bought me the kindle fire hd, if you had asked me which would you prefer Ipad 3 or Kindle Fire HD, I would have gone with Ipad air since my dad is a big Apple user and I had no previous experiences with Kindles.

But now I have tried it, I would favour the Kindle Fire over the Ipad 3 any day. I love everything about it. It has brilliant sound, I have found myself starting to slowly read a lot more on it, the web pages load quicker than on the Ipad and as for the connection it connects from all rooms in the house which the Ipad fails to do.

I would definitely recommend getting someone a Kindle Fire, even if they don't like reading. It works brilliant for all purposes. I am a very happy Amazon customer once again and am very pleasantly surprised!

4 Comments |

Was this review helpful to you?

Yes

392 of 428 people found the following review helpful

5.0 out of 5 stars A great tablet for reading and simple apps 19 Nov 2013

By Mr. B. Park

Configuration:With Special Offers| Digital Storage Capacity:8|Amazon Verified Purchase

I'm writing this having owned an iPad, iPad mini, Kindle and Kindle Paperwhite, Galaxy Note 8.0. I work for a software company and use tech constantly, so I hopefully write this from an informed perspective.

I waited to buy a Kindle Fire until a model was released that was 'HD' at the lowest point of entry, and that's what we have here. This is a device that is closely tied into the Amazon way of doing things and therefore requires that books, apps, music etc are all purchased from them. The price of this device is amazingly low given the build quality and connectivity offered. Buy a similarly priced 'normal' Android tablet and your experience will not be as smooth.

Look & Feel

The tablet isn't as light or as thin as an iPad mini, but it feels sturdy and is easy to grip without being too heavy. It makes for comfortable reading on my daily commute, but I imagine would get a bit heavy if holding it to watch a whole film. The device is solid - it doesn't bend, creak or flex at all. All the joins are good and buttons feel reliable.

The display is excellent. The bezel (black strip around the screen) is quite wide, but it does serve as a barrier to stop fingers obscuring text on a book page, which I found really irritating on the iPad. Books are easy to read and turning the screen brightness down from the top setting means I've so far not felt any eye strain. Video also looks great; punchy and rich.

A surprisingly great feature is the sound quality. This really is a nice bonus and compared to other tablets of the same size, speaker quality and audio reproduction is top notch. Not at all tinny; loud and bassy. Really very good indeed.

No camera. I've never taken pictures with my tablet cameras as they are invariably rubbish, only coming in useful for the occasional Skype call. This price point means no camera and a slower processor. Take the not very big jump up to the entry level HDX and those features are present. I don't think Amazon should apologise for creating a consumption-only device.

Software

This device is designed expressly to allow the consumption of media. I.E books, video, games, magazines. Amazon try hard to keep all of that content coming to you from their stores and in-app purchases are deeply integrated. It mirrors the ease of the experience on other Kindle devices I've used and actually works really well. My parents who are reasonably IT literate but struggle to cope with updating their PC etc find this kind of experience really simple to use and uncluttered with too many options.

'Free time' is a great feature that I thought would be rubbish! Basically it means you can set the device to completely ignore notifications whilst doing things like reading. On an iPad, notifications about emails, messages etc are distracting - so this is a nice feature to have.

Books read well and there are sufficient options for most tastes without too many unnecessary settings. The Lovefilm software is great, although to my mind the selection of titles is limited. If the option to download content from Lovefilm is made available (as it has just been in the US with their video partner) I will very, very likely subscribe beyond the length of the 30 day free trial.

There is a limited selection of apps available from the appstore, but nothing I've looked for so far hasn't been available. I want this device to read with and watch videos; apps are not the main purpose.. If you're really keen on a massive app selection, get an iPad!

Summary

This is a great product available at a low price. The low cost of entry is tempered by a lack of some hardware features such as a camera, but it works well and is simple. If you are looking for a low cost, high quality tablet that works well and supports the reading of books and watching of videos, this is a great choice. Read more ›

10 Comments |

Was this review helpful to you?

Yes

236 of 272 people found the following review helpful

4.0 out of 5 stars Product is great - a few annoying things though! 17 Nov 2013

By J. Cross

Configuration:Without Special Offers| Digital Storage Capacity:8|Amazon Verified Purchase

The Kindle Fire HD is great for reading books, brilliant in fact. The Kindle Fire HD is great for surfing the web, again brilliant in fact. So it does exactly what is was designed to do brilliantly. The annoying thing I don't like about it is it's permanently logged in to your Amazon account. I purchased this for another member of my family, they now get a copy of every book I buy on their Kindle home page, annoying to them and me. They can view my account at all times, as can anyone using it (family, friend or thief) and buy anything in 1click (obviously the plan). Why Amazon did you do this? My advise to anyone thinking of buying one is buy it as a gift and let them create their own account. I've set our one up now with password entry. Whilst a pain everytime you want to use it around the home, atleast if it was stolen it might give you time to close you account before the thief gets in. With all the fraud about today, why?

5 Comments |

Was this review helpful to you?

Yes

› See all 171 customer reviews (newest first)

Write a customer review

Most Recent Customer Reviews

5.0 out of 5 stars Great product great service

Being an 'oldie' and wary of new technology I was delighted to find this a boon and the customer service has been spot on when I have needed any help or advice

Published 1 hour ago by Mrs S.A. Brennan

1.0 out of 5 stars not good

not what i expected a bit slow really wish id not bought it theres better on the market im sure for the price but guess ill have to keep it

Published 2 hours ago by steve pearce

2.0 out of 5 stars No good for reading outdoors

I was so pleased with the purchase, perfect to take on holiday handy size and internet for emails, etc. The main reason for this purchase was for reading books on holiday. Read more

Published 14 hours ago by KitS

1.0 out of 5 stars complete rubbish

don't buy this tablet if you want to read. If you want a good tablet go pick something else up.

Published 18 hours ago by ilyas

4.0 out of 5 stars kindle fire hd

I was given this as a present and I am enjoying finding my way round it. The only reservation I have is that it gets too hot and I am afraid that the battery might blow up and live... Read more

Published 20 hours ago by Ann Donohoe

4.0 out of 5 stars Kindle Fire HD

I like the Kindle Fire HD the only fault is I cannot get it to connect to my PC with the USB lead.The computer will not recognise the Kindle at all. Read more

Published 1 day ago by Barry Nicholson

3.0 out of 5 stars Such Potential

The Amazon Kindle Fire HD has such great potential, superb high quality screen, not so let down with the apps that are available, I always wanted a Mini iPad but never seemed to... Read more

Published 1 day ago by J. Sheffield

2.0 out of 5 stars No good for kids

I recently bought 2 of these for my kids birthdays. When I got the 2nd one I was really pleased that when we turned it on it automatically had the books and apps my other son had... Read more

Published 1 day ago by Pokemon

4.0 out of 5 stars great

Don't really need to add to the great comments already but if you're planning on being a serious user then do consider the faster processor

Published 1 day ago by JoeD

5.0 out of 5 stars Amazon Kindle Fire HD 16GB

Review from Husband Paul
Ive only used my kindle fire HD to set it up,add some apps,and put some security on it........but im well impress..... Read more

Published 1 day ago by geisha

Discussion

Replies

Discussion	Replies	Latest Post
Announcement Kindle Paperwhite Software Update Version 5.4.2	217	3 hours ago
Announcement Kindle Paperwhite (Previous Generation) Software Update Version 5.3.9	16	26 days ago
Announcement Introducing the all-new Kindle Fire HDX Tablets	340	13 hours ago
Announcement The all-new Kindle Paperwhite - the ultimate device for reading!	853	2 days ago
Announcement NEWS: Kindle Touch Software Update Version 5.3.7	69	8 days ago
Announcement NEWS: Kindle Paperwhite Update Version 5.3.6	98	7 Nov 2013

You'll receive special offers, personalised for you, and Sponsored Screensavers directly on your Kindle Fire HD - including offers on items like Kindle accessories or products from our digital catalogue of kindle books, apps, games and MP3, plus many more. Your offers display on your Kindle's screensaver and on the bottom of the home screen-they don't interrupt you while you're using your Kindle Fire HD. If you would like to opt out of these special offers and sponsored screensavers, you can do so for �10 after you have registered your device. Call our Customer Service team anytime.

Special Offers & Sponsored Screensavers You'll receive special offers and sponsored screensavers directly on your Kindle Touch, including AmazonLocal deals in select cities. Examples of past special offers include: $30 for one month of unlimited yoga classes in your city ($119 value) Save up to $500 on select HDTVs $1 for a Kindle book, choose from thousands $15 for $30 worth of groceries at your local store Your offers display on your Kindle Touch's screensaver and on the bottom of the home screen—they don't interrupt reading.
Kindle Touch with Special Offers & Sponsored Screensavers is only available in the U.S.

All-new Kindle Fire HD. Our 7" Kindle Fire, Now in HD

Select

Stunning HD Display

Faster Performance

Longer Battery Life

Streamlined New Design

Customised Dolby Audio

Perfect for Parents

...And Perfect for Kids

Put Learning First

Light and Durable

All-New Fire OS "Mojito"

Easier Content Management

Faster Access to Apps and Info

Accessibility Features

Ultra-Fast Silk Web Browser

All Your Personal E-Mail

Facebook & Twitter

YouTube

Enjoy and Share

Import and Edit

The Best HD Games

Your Favourite Apps

Better Gaming with GameCircle

Play More, Pay Less

Stream Popular Films and TV Series with LOVEFiLM Instant

Whispersync for Movies

X-Ray for Movies and TV - Now Even Better

Massive Book Selection

Vibrant HD Magazines

Low Book Prices

Exclusive Kindle Titles

Read-to-Me

Whispersync for Books

X-Ray for Books

Audiobooks by Audible

Listen to Your Audiobooks Anywhere

Huge Music Selection

Your CD and Vinyl Purchases, Available On Kindle Fire

Your Music. Everywhere.

Kindle Owners' Lending Library

One-Day Delivery

Free Month of Prime

Hands-Free Viewing

We've Got You Covered

Your Work E-Mail and Docs

Print from Your Tablet

Kindle at the Office

Stay Connected

Perfect for Parents...

...And Perfect for Kids

Put Learning First

Beloved kids' films, TV shows, games and books

Enjoy your content on many devices

Whispersync

Free Cloud Storage

Store Your Music

Store Photos and More

Cloud Collections

Customer Reviews