Dear Customers,

We believe in the power and importance of reading. We are passionate about books. Books convey knowledge, spread ideas and can transport you into alternate lives and worlds. It's why we're working so hard to help people read more and get more out of reading.

Today we're excited to announce a new milestone in our journey—the all-new Kindle Paperwhite.

The new Paperwhite is our best ever e-reader, with a new higher-contrast display, the next generation of our built-in light, a powerful new processor and the latest touchscreen technology.

We've also added new reading features like Page Flip, which lets you skim through books page-by-page or skip through chapters without losing your place. Our new Vocabulary Builder automatically compiles words you look up in the dictionary into easy-to-use flashcards. And new Smart Lookup integrates a full dictionary with X-Ray and Wikipedia so you can access definitions, characters, settings and more without leaving your page.

Kindle is the best-selling e-reader in the world for six years running. No one is investing on behalf of readers or pushing the boundaries of hardware, software and content for readers like the Kindle team. We continue to invest not only in new hardware like the new Kindle Paperwhite but also in new features and benefits that make Kindle a superior service: over 350,000 books that are exclusive to the UK Kindle Store, Kindle Owners' Lending Library, Kindle Singles and many more.

We hope you enjoy the new Kindle Paperwhite.

Happy reading,