Just purchased my first Kindle (HD Fire) and I must say i'm impressed :)
I decided I needed to have a cover for it and went straight onto ebay to source the cheapest and best deals. . . then thought twice, my previous iPad cover from ebay was poor quaility and was advertised as 'Genuine Apple' etc, it was not and the quailty was exactly like the �9.99 I paid for it.
I gritted my teeth and paid the price for the Amazon Cover, �36.99.
It arrived in the nice smiley brown box along with my Kindle and i'm glad I bought the more expensive cover, it fits like a glove and looks the part whilst protecting my Kindle.