The Police style needs no introduction. It’s too unique, personal, distinctive. It’s bold and determined character speaks the lingo of fashion and defines its new trends, even exaggerating in the volumes and in the details.
With a unique design and the contemporary and innovative form of its watches, Police watches declares its street vocation, the authentic, glamorous nature of a cosmopolitan lifestyle for trendy, non-conformist, and off-beat individuals who decide to keep their time with Police time.
The Police brand was launched in 1983 in Italy by De Rigo and from the beginning Police made a name for itself thanks to its strong entrepreneurial spirit. Style icons of both show business and sports stars such as Bruce Willis, George Clooney, David Beckham and Antonio Banderas have lent their image over recent years.
With its metropolitan appeal, midway between the present and the future, for those looking for a distinctive product, where lines of metropolitan inspiration co-exist with new structures. The Police brand has grown into a powerful lifestyle statement over recent years, with its comprehensive fashion collection that includes sunglasses, timepieces, jewellery and fragrances and leather accessories.
The first Police timepieces came onto the market in late 2003 and were an instant success. In the current collection there are watches to appeal to the extrovert urban heroes and heroines with striking colour combinations and decorative elements, alongside sporty chronograph models that ooze elegantly understated confidence. Every model has its own fashion identity while underlining the strong, energizing Police lifestyle statement. Today, Police is committed to defending its position as a leading player in global glamour and enabling customers to look good with confidence.
