For The Man, the French Connection 2010 collection offers classic styling with a modern twist, simple and polished contemporary timepieces. The dynamic and rugged FCUK collection with a splash of colour includes multi-layered design and sporty timepieces.
Founded in 1972 by Stephen Marks, French Connection set out to create well-designed, fashionable clothing that appealed to a broad market. French Connection is now one of the strongest brands on the British high street and operates in over 38 countries. French Connection continues to invest in a growing Ecommerce business delivering the latest collections worldwide with bespoke websites in Europe, North America and Japan, taking the brand concept and ethos to a style savvy worldwide audience.
Having established a strong core clothing business, through unique design and a true sense of style the company has, over recent years, expanded its portfolio into exciting new areas including men’s and women’s toiletries, sunglasses & opticals, watches and shoes. Driven by innovation and change, the brand’s strength lies in balancing new and exciting ideas with the basic promise of quality and affordability, established when the company was founded.
FCUK was conceived in the spring of 1997 as a simple advertising campaign, and has since evolved to personify an important aspect of the French Connection brand attitude. Bold, witty and intelligent, it embodied French Connection’s irreverent and distinct brand personality which still makes it stand out on the high street today. From the clothes to the stores, the whole business is born of a desire to be original, distinctive and accessible. Whether FCUK shocked or amused, it undeniably provoked thought and discussion.
These are exciting times for French Connection. In constant pursuit of new ideas and with design at the helm, the vision for the future just keeps growing.
