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Orientation affords DW's Mission Statement

Mission Statement

Vision and values

Deutsche Welle is Germany’s international broadcaster. It carries out its legally defined mission while remaining journalistically independent. DW produces and provides media services throughout the world with TV, radio and online content and DW Akademie.

We produce multilingual media services for a global audience.

We communicate German points of view and European perspectives.

We promote intercultural dialogue and work to further international understanding and tolerance.

We communicate the values of a liberal democracy and support respect for human rights.

We report independently, comprehensively, truthfully and on a pluralistic basis.

We provide comprehensive and uncensored information to countries that lack free media, particularly crisis regions and war zones.

We have a cultural mission and present the culture from Germany and Europe.

We promote the German language.

We pass on our know-how to partners throughout the world.

We use our credibility to promote Germany’s reputation worldwide.

Service

Photos

High-resolution photos for editorial use on Flickr and on request, Tel. +49.(0)228.429-2022

  • Our employees

    Mix of cultures

    People from more than 60 nations work for Deutsche Welle in Bonn and Berlin. This vibrant mix of cultures, worldviews and approaches is the source of our journalistic creativity. Together with their unique individual skills, they enable us to carry out our statutory mission and achieve our corporate objectives.

  • Ezdehar Sheashaa

    Our employees

    Ezdehar Sheashaa

    "I love TV", says Ezdehar Sheashaa. She works as a anchorwoman for the Arabic DW television service.

  • Daria Bryantseva

    Our employees

    Daria Bryantseva

    Daria Bryantseva works for the DW Russian service.

  • Jaafar Abdul-Karim

    Our employees

    Jaafar Abdul Karim

    Jaafar Abdul Karim

  • Interviewsituation

    Our employees

    Interview situation

    Interview at Deutsche Welle's headquarters in Bonn.

  • Studiogespräch

    Our employees

    Discussion among experts

    DW experts Srecko Matic, Sanja Blagojevic, Benjamin Pargan und Zoran Arbutina (from left to right) discuss on the issue "Yugoslavia 20 years after the collapse".

  • Ludger Schadomsky

    Our employees

    Ludger Schadomsky

    Ludger Schadomsky, Head of DW Amharic service, and Claire Ulrich ("Global Voices") on a panel at the conference re:publica in Berlin (2011).

  • DW-Chor

    Our employees

    The DW choir

    The DW choir

  • Bettina Marx

    Our employees

    Bettina Marx

    DW correspondent Bettina Marx works in Berlin. She covers mainly the Mideast conflict.

  • Loay Mudhoon

    Our employees

    Loay Mudhoon

    Loay Mudhoon, Head of Qantara.de, speaks on a panel about the role of social media in Arabic and North African states.

  • Ali Almakhlafi

    Our employees

    Ali Almakhlafi

    Ali Almakhlafi, editor in the DW Arabic service