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Customer Reviews

As part of our Amazon.co.uk services you can submit written or video reviews for any product listed on Amazon.co.uk to help other customers make purchase decisions. For guidelines on submitting reviews please visit our Review Guidelines help page.

To create a review:

Visit the product detail page for the item on Amazon.co.uk.
Click the "Create your own review" button in the Customer Reviews section.
Log into your Amazon.co.uk account when prompted.
Enter the required information on the "create your review" page.
In the "Share your opinion" section, click the radio button for the type of review you wish to submit.
For a written review, enter your text in the box provided.
For a video review, click the "Browse" button to designate a video file, check the box to accept the Terms and Conditions, enter information in the "Introduce your video to other customers" section and click the "Upload video" button.
Preview and complete your review.

To post a review, you are required to have a password-protected Amazon.co.uk account with at least one completed order. If you do not yet have an account with us, you will be given the opportunity to create one when submitting your review. Your review will appear on the detail page a few days after we receive it. This brief delay allows us to peruse submissions for inappropriate content before they are posted.

To see all of your reviews:

Visit Your Profile. To find Your Profile, click the "Your Amazon.co.uk" tab at the top of any Amazon.co.uk page. Scroll down to the "Personalisation" section and click on the "See All My Reviews" link. Click on the "Your Profile" link on the top right corner of the page.

To delete or edit a review:

Click the "Your Amazon.co.uk" tab at the top of any Amazon.co.uk page. Scroll down to the "Personalisation" section and click on the "See All My Reviews" link. Any review that you have submitted to our site should appear with a small "edit" and "delete" button beneath it when you are logged into your Amazon.co.uk account. Clicking the "edit" button will allow you to rewrite the review and re-submit it. Please note that edited reviews may take up to 48 hours to be processed and appear on the website. Clicking the "delete" button will take you to a confirmation page where you can click "yes" to delete the review.

Video Review Format

Files for video reviews must meet the following format guidelines:

Maximum file size: 100MB.
Maximum length: 10 mins
Accepted formats: avi, flv, mov, mpg, wmv

How ranking works

We rank customer reviewers based on the opinions of customers like you. Each time you indicate that a customer review was helpful or not, we use that vote, along with votes from other customers, to determine how helpful a review is. A reviewer's rank is determined by the overall helpfulness of all their reviews, factoring in the number of reviews they have written.

We want our top reviewer rankings to reflect the best of our growing body of customer reviewers, so we look at these factors:
    Review helpfulness plays an important part in determining rank. Writing thousands of reviews that customers don't find helpful won't move a reviewer up in the standings.
    The more recently a review is written, the greater its impact on rank. This way, as new customers share their experiences with Amazon's ever-widening selection of products, they'll have a chance to be recognized as top reviewers.
    We ensure that every customer's vote counts once. Additional votes won't be counted.

We're proud of all our passionate customer reviewers and grateful for their investment of time and energy helping other Amazon customers.

Hall of Fame Reviewers

The Hall of Fame honours those reviewers who have reached the pinnacle of the rankings each year or have been specially honoured by Amazon for their long-term contributions to the community. This is a lifetime honour. Reviewers can achieve Hall of Fame recognition in multiple years. Those that have done so represent the best of the best.

Any reviewer who rises to the top 10 rank on Amazon, even for a day, will be recognised as a Hall of Fame reviewer for that year. They will receive a permanent Hall of Fame Reviewer badge and will be listed on the Hall of Fame page for life. Hall of Fame recognition can also be awarded to reviewers who have been consistently superb contributors for multiple years.

Frequently asked questions

How often are rankings updated?

The top reviewer list is updated once a day. Each day's new reviews and new helpfulness votes will be factored in to each reviewers rank and the list may change accordingly.

Which top reviewers get a badge?

All Hall of Fame reviewers get a lifetime badge. If your current reviewer rank is 1000 or better, you will receive a top reviewer badge. There are six such badges: Top 1000 Reviewer, Top 500 Reviewer, Top 100 Reviewer, Top 50 Reviewer, Top 10 Reviewer and #1 Reviewer.

What if I don't want my name included in the top reviewer list?

The top reviewer list is our way of honouring the individuals whose reviews help make Amazon.co.uk a great place to shop. However, if you'd rather not be featured as a Top Reviewer, no problem. Just contact us at reviews-help@amazon.co.uk with your request and we will remove your name from the list.