Can Too Many Choices Kill Your Business?

Can Too Many Choices Kill Your Business?

What would happen if you walked into Baskin Robbins and you saw rows of ice cream buckets? Now I'm not talking about a mere 31 flavors, but let's just say for the sake of this illustration that you were greeted with 200 flavors to choose from. I'd be willing to be that like me, you might stare in awe, perhaps the same way a deer does in headlights. You ... [Continue Reading]

Kickstart Your Email List With a Featured Box

It's no secret that the name of the internet marketing game is to establish readership and capture email addresses. After all, what's the use in writing on your blog if you're not trying to engage with your audience and ultimately sell them something? If you're looking to get inside the mind of your readers, then checking out Derek Halpern's Social ... [Continue Reading]

Are You a Social Media Polygamist?

I don't know about you, but I am starting to feel like a man with many wives when it comes to social media. What started out as an innocent bout of social media dating has quickly turned into a full blown affair. At first I thought it would be a simple case of the grass being greener on the other side of the social media fence. However, it didn't take ... [Continue Reading]

How to Create a Custom Archives Page

It's common practice in blogging to have a page on your site that can be helpful for both search engines as well as real vistors to navigate to places they want to find. In some cases they are called sitemaps, while others folks call them archive pages. Either one can look a number of ways, depending on what you want to display. If you want to create a ... [Continue Reading]

The Schizophrenic Life of Brian Gardner

You might think that running a premium WordPress theme website is all peaches and cream, but let me assure you it's not. Throw in being Chief Product Officer of Copyblogger Media which means also overseeing the development of Scribe SEO and Premise Landing Pages, and you've got the making of something quite overwhelming. Now don't get me wrong - I love ... [Continue Reading]