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Join Advantage

The Advantage Programme

A simple, direct and profitable way to sell your items on the UK’s leading online retailer. Amazon Advantage is a powerful way for authors, publishers, labels, and studios of all sizes to promote and sell their items on Amazon.co.uk.

Why Join Amazon.co.uk/Advantage?

The name Amazon.co.uk is immediately recognised for service, reliability and security. Make it easy for millions of customers worldwide to find, discover and buy your items.
It makes sense to deal direct with us as we are:

  • The UK’s leading online retailer
  • Open to trade 24 hours, 7 days a week and 365 days a year
  • A remarkable selling power for you to leverage across your whole catalog
  • No shelf space constraints
  • Read more about the Advantage Programme

The Advantage Professional Programme

Advantage Professional is an offshoot of our very successful Advantage programme and is specifically for professional, technical & medical publishers. Check out our Advantage Professional

Summary of Options

  • Advantage
    Available Product Lines: Books, Music, DVD and Video

    Discount Rates:
    Books: 60% off List Price
    Music: 30% off Dealer Price
    DVD/Video: 35% off Dealer Price

    Payment to Advantage Members:
    Books: 40% of List Price
    Music: 70% of Dealer Price
    DVD/Video: 65% of Dealer Price

  • Advantage Premium [Subject to annual purchases > £50,000]
    Available Product Lines: Books, Music, DVD and Video

    Discount Rates:
    Books: 55% off List Price
    Music: 20% off Dealer Price
    DVD/Video: 32% off Dealer Price

    Payment to Advantage Members:
    Books: 45% of List Price
    Music: 80% of Dealer Price
    DVD/Video: 68% of Dealer Price

  • Advantage Professional
    Available Product Lines: Academic & Professional Books
    Discount Rates: Books: 40% off List Price
    Payment to Advantage Members: Books: 60% of List Price

  • Advantage Professional Premium [Subject to annual purchases > £25,000]
    Available Product Lines: Academic & Professional Books
    Discount Rates: Books: 35% off List Price
    Payment to Advantage Members: Books: 65% of List Price

  • For all options
    -Items have In stock onsite availability
    -No upper or lower limit of items stocked
    -There is an Annual Fee of £23.50 (including VAT)
    -Sales & Inventory reports are available online 24/7
Where's My Stuff?
  • track your recent orders
  • view or change your orders in Your Account
  • Delivery and Returns
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  • thinking of returning an item? (See our Returns Policy)
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  • still have questions? Visit our Help Pages
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