Like many entrepreneurs, partners Irene Chen and Matthew Grenby's business began as a way to address a personal need: Living half a world apart, their primary means of communication was e-mail. Longing for something with a more personal feel, Grenby crafted a handwritten note that could be transmitted via e-mail. It even featured a pink peony, Chen's favorite flower.
In 2001, inspired by that e-mail, the couple launched Iomoi ( www.iomoi.com) - an e-stationery company that delivers digital greetings with the appearance of a card that has been scripted by hand. In the decade since, Iomoi has expanded its offerings and now carries paper products, housewares, handbags and small leather goods. Best-sellers include their canvas bags and anything Lucite, such as trays, paperweights and boxes (perfect for staying organized).
The pair noted that the brand is "defined by timeless classics with a modern twist and wink." For example, a small monkey sculpture that serves as a whimsical business card holder and desk accessories depicting a seahorse in sailor's attire. After all, what work space couldn't use a bit of humor?
The Chen cheat sheet
Restful reminders: "Elements of your house should always remind you of your last holiday. A quick way to achieve that feeling is to incorporate lovely linens, towels and bathrobes into your everyday routine. I have always loved Matouk's Egyptian cotton double-twisted terry towels in bright white." ( www.matouk.com)
Flower power: "Always incorporate fresh-cut flowers into your home! With our hectic work schedule and the kids riding their scooters around the house, it is impossible to keep the look of the rooms intact. A vase full of fresh-cut seasonal flowers in the main room of the house brings a sense of elegance and pulls the room together."
The Grenby cheat sheet
Write on: "If you are a parent or you are growing your own business - or both - then your time is probably in short supply. You don't have any time to give, and everybody wants more of it. A considerate handwritten note - from a humble, everyday card to the finest, engraved Smythson sheet - is the gift of your time and is appreciated as such by those who receive it."
On decorating: "Life is full of lemons. Lemonade is nice, but once in a while a good laugh is what we need to keep on keepin' on. Unexpected, and in moderation, a humorous accent piece - for example, the portrait of a smoking monkey in a guest bathroom - is a welcome addition to any personal space."
This article appeared on page K - 6 of the San Francisco Chronicle
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