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Starbucks' new drink size bigger than the human stomach
In order to compete with McDonald's and other fast food chains forays (such as they are) into coffee, Starbuck's is introducing the new Trenta size coffee. Forget the Master Cleanse: This puppy offers more liquid than the average human stomach can hold. Factor in its diuretic and laxative properties and this is one terrifying beverage.
Too small?
At 16 milliliters above the normal human stomach capacity of 900 milliliters, though, the new Trenta is still smaller than McDonald's 32-ounce tea drinks. Starbucks has also showed restraint by limiting the caloric value of its supersized offerings to 230 calories — about 10 percent of what the average person should consume in a day. McDonald's has no such calorie limit: Its small frappe mocha contains 450 calories, and the large has nearly 700.
Even so, what's up with a drink that can't fit in your stomach? The obvious deduction is that the drink is targeted to people whose stomachs are already stretched and strained by obesity. The coffee giant is offering the Trenta mostly in the South, not in quick-paced East Coast cities.
No wonder the chain buried the release of this new drink amid the fanfare of its new logo.
Via Treehugger
| January 18 2011 at 11:29 AM
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