DLM Enterprises

Client Challenge:

DLM Enterprises approached Hearst Media Services seeking to generate more business through a highlight of their new green efforts and specialty service offerings. With a limited budget, both parties knew the campaign would require an optimized game plan comprised of traditional advertising, public relations and online-marketing strategies in order for it to succeed.

DLM Enterprises of Oakland is a general contractor specializing in green building and remodeling. DLM Enterprises was among the first contractors in the Bay Area to become a Certified Green Building Professionl (CGBP). To visit their page click here.

Solution:

• Implement multi-media brand development campaign, 90% online and 10% print.

• Provide research-based recommendations for all onsite and offsite changes necessary to make web presence SEO-friendly, including meta-data and keyword density expansions.

• Ensure search engine optimization for specific keywords targeted to reach client’s ideal customer utilizing a sfgate.com landing page.

• Develop aggressive link-building strategy based on authority sites, such as PRWeb.com and Sfgate.com.

• Issue press releases to educate consumers, raise awareness, increase site traffic and offsite optimization.

• Utilize video keyword research to boost site traffic and on-site optimization.

• Reinforce brand through weekly print advertising in The San Francisco Chronicle.

Results:

• Increased ranking for client’s three highest priority keywords from unranked to page #1 on Google.

• Elevated brand awareness and improved overall site traffic.

• Educated target market on green remodeling.

Glossary:

SEO: Search Engine Optimization.
Meta-Data: Information about digital documents/ data.
Keyword Density: The % of times a keyword appears on a web page.