Advertising
Digital revenues save C4 in worst-ever ads market
Channel Four said it had survived the worst advertising downturn since it was launched in 1982 by slashing costs and bringing in record profits at its digital media operation.
Inside Advertising
Can we live without the magic airbrush?
Sunday, 20 June 2010
Debenhams has taken the brave step of launching a marketing campaign using photographs that aren't digitally enhanced
When brands play hard ball
Thursday, 17 June 2010
In South Africa, it’s not just the footballers who are going head to head. Advertisers are fighting for exposure. But they risk an own goal. By Richard Gillis
How Lush made a meal out of fox hunting
Wednesday, 16 June 2010
Martin Hickman: Lush used campaign to make grisly claims about fox hunting. Trouble is, some weren't true.
Cadbury's, their Kate Moss hologram – and a lawsuit from beyond the grave
Friday, 11 June 2010
The Alexander McQueen Company was last night considering legal action after the confectioners Cadbury released a Flake advertisement featuring a floating female figure which allegedly resembles the late designer's famous 1996 hologram of Kate Moss.
From Mad Men to über-woman: Why Lisa Thomas is at the top of her game
Thursday, 10 June 2010
Here's the brief. You're making an ad for the international sportswear brand Reebok in the frenzied build-up to the World Cup and the climax of the Formula 1 season, and the talent at your disposal includes no less than Thierry Henry and Lewis Hamilton.
Ad campaign to counter negative views of Muslims
Monday, 7 June 2010
An advertising campaign aimed at combating negative perceptions of Muslims was launched today as a new poll showed a majority of people in the UK associate Islam with terrorism.
Hazlitt is given top advertising job at ITV
Friday, 4 June 2010
The new chief executive of ITV, Adam Crozier, has made his second key appointment, hiring the former chief executive of the radio group GCap.
Cheryl Cole L'Oreal hair advert cleared
Wednesday, 2 June 2010
A campaign for L'Oreal hair products has been cleared following complaints that frontwoman Cheryl Cole was wearing hair extensions, a watchdog said today.
Watchdog swears by burger image
Wednesday, 2 June 2010
A Burger King campaign suspected by consumers of using "king" as a reference to a swear word has been cleared by the advertising watchdog.
Christian ad challenged
Thursday, 27 May 2010
A bus poster that proclaimed "There definitely is a God" received more complaints than any other advert last year, the Advertising Standards Authority said yesterday.
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