Login to access exclusive gaming content, win competition prizes
and post on our forums. Don't have an account? Create one now!
Why should you join?
Click here for full benefits!
Follow our Twitter feedAre games addictive? Like cocaine addictive? Only the good ones, says Prince Of Persia creator: http://bit.ly/dtRJYh
SIGN IN/JOIN UP
GamesForumsCheatsStore
StarCraft II beta extended another week | inFamous 2 teased in Portuguese OPM | Gran Turismo 5 3D shown to public | More PS2-to-PS3 upgrades planned? | Treyarch 'definitely' wants to work with Natal, Move | Jaffe: Twisted Metal 3 'confirmation' was 'a joke' | First PS3 3D content arrives next week | Uncharted 2 patch broken, fix coming | GameStation does videogame pawn service | Star Wars: Old Republic gameplay: Sith Warriors | Naughty Dog 'world's best console studio', says Enslaved dev | Heavy Rain children are 'hideous', jokes Bleszinski | Pokemon Black & White release date confirmed | Treyarch: 'We're now a 100% Call of Duty studio' | Call of Duty: Black Ops screenshots explode | Alpha Protocol video shows cool houses | Bioware: 'No point' to most MMOs | FEAR 3 screenshots are in | Ubisoft DRM 'benefits pirates' | David Jaffe: 'F*ck being nice' | Rockstar: Red Dead horses are 'like nothing else in gaming' | Alien Breed Steam demo live | Guerrilla: 'Killzone 2 lacked variety' | Blur launch celebrated with London graffiti | Crackdown devs quit 'to make console games'
All|PC|PlayStation|Xbox|Nintendo|Download PC Games
Search CVG
Computer And Video Games - The latest gaming news, reviews, previews & movies
Join CVG on Facebook!
CVG Home » News
PreviousDavid Jaffe: 'F*ck being nice' FEAR 3 screenshots are in  Next

Ubisoft DRM 'benefits pirates'

Top analyst says 'DRM is too draconian'
Digital Rights Management is "too draconian" and "pirates now have a better experience than legitimate consumers" as a result.

Those are the words of top analyst Nicholas Lovell, founder of Gamesbrief.com, who told PC Zone, "It seems crazy to me that Ubisoft didn't emulate Steam, which by some estimates has more than half the market, and instead went for their own, draconian system."

"There is no doubt in my mind that pirates now have a better experience than legitimate consumers," he continued.

"Publishers spend a ton of money on promoting its games. So there are ways to see piracy as the start of a relationship with a future consumer, not theft."

When asked about alternatives, Lovell said, "Give the whole game away entirely for free, make it small and charge for DLC."

"Slash the marketing budget and rely on pirated copies to spread the word about how good your game is, then charge for additional elements."

The DRM issue has split the gaming industry, with Namco Bandai recently vouching for Ubisoft saying that its approach to DRM is the best solution at this moment in time.

computerandvideogames.com
// Interactive
 
                 
 
Read all 9 commentsPost a Comment
"Pirates now getting a better experience than the paying customer"

Irrefutable truth.

Sad times when local save files and offline play are a pirate's benefit.
Insidious on 28 May '10
About f-in time they woke up and smelt the coffee we have been saying this for years. Rolling Eyes
lonewolf2002 on 28 May '10
When you make a hacked version of the game a more attractive package than the official one you have got to wonder what the bloody hells going on.

It's all well and good for ubisoft to blame piracy but they're only making it more justifiable option. If anything heavy handed DRM encourages piracy.
WHERESMYMONKEY on 28 May '10
change for extra dlc? that won't work

if you can get a whole game for free, you can get the dlc for free...
smiffy117 on 28 May '10
"Slash the marketing budget and rely on pirated copies to spread the word about how good your game is, then charge for additional elements."

In case you didn't notice, this still harms legal players.
KippDynamite on 28 May '10
Accept the fact that those who know how their computers work also know how to find and run pirated games, and that those who don't know(and that makes up the vast majority of computer owners) need a service like Steam to hold their hands, and make sure their games work for them, and not against.
Para-letic on 29 May '10
Suomessa venäläisiä on asunut sukupolvien ajan, mutta suomenvenäläisiä on päästy todenteolla tutkimaan vasta nyt, kun Suomessa asuu jo niin sanotun neljännen aallon muuttajia. Venäjää äidinkielenään puhuvat on Suomen suurin ulkomaalaisryhmä. Suomen venäläisväestön lukumäärä vaihtelee riippuen siitä tarkatellaanko heidän lukumääräänsä kansalaisuuden, äidinkielen tai syntymävaltion mukaan. Venäjänkielisiä on noin 45 000. Tutkimusta venäläiset ja venäläinen kulttuuri Suomessa esiteltiin tänään Aleksanteri-instituutissa Helsingissä. Tutkimuksen on tehnyt tohtori Veronica Shenshin, joka on myös Suomen Venäjän aatelisten yhdistyksen puheenjohtaja.


_____________________________________
MB4-534 ll MB4-535 ll MB4-536 ll MB4-640
mtt940 on 29 May '10
Quote:
"Slash the marketing budget and rely on pirated copies to spread the word about how good your game is, then charge for additional elements."


In case you didn't notice, this still harms legal players

By making them pay? You'll still have to pay for the game in some way... Confused
filth87 on 30 May '10
Air jordan(1-24)shoes $33

BOOT $50

Nike shox(R4,NZ,OZ,TL1,TL 2,TL3) $35
Handbags(Coach lv fendi d&g) $35
Tshirts (Polo ,ed hardy,lacoste) $16

Jean(True Religion,ed hardy,coogi) $30
Sunglasses(Oakey,c oach,gucci,Armaini) $16
New era cap $15

Bikini (Ed hardy,polo) $25

FREE sHIPPING
www.netetrader.com
...... , . - . - , _ , .........
......... ) ` - . .> ' `( .......
........ / . . . .`\ . . \ ........
........ |. . . . . |. . .| ........
......... \ . . . ./ . ./ ..........
........... `=)\ /.=` ..........
............. `-;`.-' .............
............... `)| ... , .........
................ || _.-'| .........
............. ,_|| \_,/ ..........
....... , ..... \|| .' .............
....... |\ |\ ,. ||/ ..............
.... ,..\` | /|.,|Y\, ............
..... '-...'-._..\||/ .............
......... >_.-`Y| ...............
jianmei34 on 31 May '10
Read all 9 commentsPost a Comment
// The Best ofCVG
Get FREE games at FileRadar.
News | Reviews | Previews | Features | Interviews | Cheats | Hardware | Forums | Competitions | Blogs
Top Games: Pro Evolution Soccer | Pro Evolution Soccer 6 | Tomb Raider: Underworld | Metal Gear Solid 4 | Grand Theft Auto IV | Grand Theft Auto IV
Call of Duty 4: Modern Warfare | LittleBigPlanet | Burnout Paradise | Unreal Tournament III | Halo 3
Top Reviews: Blur | Alpha Protocol | Super Mario Galaxy 2 | UFC Undisputed 2010 | Split/Second: Velocity | Red Dead Redemption
Red Dead Redemption - PS3 | Skate 3 | Tiger Woods PGA Tour Online | Sin and Punishment: Star Successor | Lost Planet 2
Copyright 2006 - 2009 Future Publishing Limited,
Beauford Court, 30 Monmouth Street, Bath, UK BA1 2BW
England and Wales company registration number 2008885