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EA: 'Change in Australian rating system needed'

"Adult Australians should be allowed to choose the games they play," says EA boss Frank Gibeau
EA Games label president Frank Gibeau has said a change in the videogame ratings system in Australia, where adult-themed games are commonly banned, is need as he calls for the introduction of an 18+ rating.

"At EA we are committed to the belief that adult consumers can have responsibility for their entertainment choices. Just as a grown up can decide to see a film or read a book with mature themes, so should he or she be entitled to choose the same in interactive entertainment," writes Gibeau on GI.biz.

"Government policies that don't allow for the rating of mature content in videogames effectively censor entertainment choices for adults. These policies show a poor understanding of today's videogaming audience," adds Gibeau.

"Governments don't insist that all books be written for children, or that all television shows be cartoons. Adult gamers want their governments to treat them with the same respect they get as movie goers and book readers. Adult Australians should be allowed to choose the games they play, including those with mature themes.

"A change in the Australian age rating system is needed," he concludes.

What are your thoughts?


[ Source: GI.biz ]

computerandvideogames.com
// Interactive
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Wow, didn't see that coming.

Nice one, though.
Nitramuse on 6 May '10
I don't live in Australia so I don't care.
mkwuk on 6 May '10
I concur with EA's sentiment on the matter. That EA likely has it's own financial agenda in seeing an 18+ rating system put in place does not detract from the fact that it would also allow adult Australians to receive due attention to their rights while also providing them greater choice in terms of their video game options. Furthermore it would also present relevant Australian retailers/businesses with new means of generating profit which may translate in to increased employment on a local level. It will most certainly translate in to yet another product/good that can be directly taxed by the Australian government. It's a win-win situation for everyone involved from an Australian perspective.
The_KFD_Case on 7 May '10
I do live in Australia, so I do care.

As backward as our leaders are on anything that doesn't pre-date Vietnam, there is some hope for us yet. The system is currently under review, and Michael Atkinson (the Australian equivalent of Jack Thompson - ratings here are a matter for the Attorney Generals, of which Atkinson is one, but a decision must be unanimous and he continually vetoes the change) has recently stepped down from his Attorney General position, so things may be looking up. Of course, that would be but a small victory is a fruitless war regarding our frankly pathetic technological framework.
Insidious on 7 May '10
£uck u EA
aliferg on 7 May '10
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