It's perhaps the most scene-stealing utterance of a single word in Hollywood history.
Bruce Campbell's reaction to building his infamous 'chainsaw arm' in Sam Raimi's ostentatiously bloody Evil Dead 2 has long been nodded to across the entertainment spectrum.
But no-one's ever built a whole game in its honour - until now. And Capcom's Dead Rising 2 is about as glorious a homage as you could wish for.
CVG's hands-on with the game at X10 last week began with our introduction to hero Chuck Greene - the guy Keiji Inafune promises will be a more 'interesting' character than DR1 star Frank West. He's certainly more eye-catching.
Resplendent in a garish yellow motorbike jacket, we're introduced to Chuck in a blue-tinted corridor; a linear, tightly confined space where a handful of the undead ungraciously amble towards you.
The scene exists solely to familiarise us with what's to come - because only when Chuck bursts through this dingy area's doors does the scale of Dead Rising 2 really kick in.
As the metal barriers swing open, a horde of walking corpses turn to face us; thousands of circulation-devoid visages illuminated by the novelty lights that brighten one of Fortune City's (read Las Vegas') more insalubrious strips.
IT TAKES TWO But before we can go steaming into dismemberdom, Capcom teases us; pausing Chuck in his tracks with a still screen of 'combo cards' - and, coincidently, introducing a core mechanic of Dead Rising 2.
In a revolutionary move, the firm has injected duct tape into proceedings - allowing you to stick together certain items to make inventively vicious weapons.
From electrified garden tools (motor + rake) to spiked wood (nails + baseball bat) and chainsaw-supplemented paddles (erm, chainsaw + paddle), the options on offer will leave any bloodthirsty gamer's mouth watering.
The only problem is, you've got to find the component parts - and, in the scene CVG is getting to grips with, they're on the other side of the haemoglobin-thirsty throng.
The combo 'menu' spins off, leaving Chuck facing the nightmarish funfair of Fortune, and the sheer scale of Dead Rising 2 hits us: Where the first game offered pockets of zombies, its sequel surrounds you with a veritable sea of bloodsuckers.
In the panic - and defended only by a wimpy pistol - we take refuge in a maintenance area on the far side of the promenade. After firmly locking the door behind us, in-game text instructs us to pick up a paddle and place it on the table in front of us. Then, we're told to do the same with the chainsaw. You already know where this is going.
No sooner has the 'saw's blade touch wood, the Evil Dead-aping begins. Okay, so Chuck doesn't actually copy Bruce Campbell's immortal line - but the frantic, off-camera building and subsequent satisfied expression are unmistakeable. Time to go harvesting.
As the empowered Chuck heads back out into the paved killing fields, we hammer 'B' to shatter the crowds with steel. Geysers of blood pour forth as greyed skin comically exploding into claret left, right and centre. Oh, and behind and above - and underneath. When Capcom says Dead Rising 2 surrounds you with zombies, it isn't kidding.
ELECTRIC ATMOSPHERE If the controls are one-dimensional, the murder is anything but. After becoming bored with the paddle-saw, we find another table, and the electrified rake is born. In an inhumane nod to Sega's Columns, clusters of zombies zap each other, suffering most when they bunch together.
We also tested out the knife-glove, to which our foes explode on impact. This relentless slaying is punctured with titillating distractions - such as the chance to alter Chuck's clothing to the 'Blue Oyster Cult' leather chaps that had our buttocks hanging out for the remainder of our play time. (These bought in a sex shop that also offered a variety of 'marriage aids' that will have adolescent boys swapping notes in the playground.)
After we've hit our requisite Level Up (20,000 kill points, thanks very much) and our timer has run down, a new cutscene unfolds - with the lens zooming in on the double doors of a lorry showcasing motor-racing superstar Leon Bell. (CVG is betting here that this undoubted rival of Chuck's plays a little more heavily in the story later down the line).
We bust our way through Leon's sprayed image to reveal a true delight: A top-of-the range motorcross cycle, complete with flesh-destroying chainsaws on each side. Just as the 'keep hitting B' controls are becoming tired, we mounted the vehicle and storm through waves of zombies with a flick of the trigger buttons to accelerate and brake.
Let's be clear: Capcom is not aiming for a thought-provoking, petrifying experience with DR2 - they've got Resident Evil for that. It's not even trying to test your gaming skill to any great degree, or to make you panic - Left 4 Dead has already won that crown.
They've designed DR2 to bring pure, uncomplicated fun to those who like nothing more than laying hundreds - nay, thousands - of ex-humans to rest in triumphantly disgusting ways.
So long as they keep the button-bashing from becoming tedious, we reckon they've got a bloody good chance of achieving their goal.
another whiner about the save system. the save system was fine in DR1. if you forgot to save or even go to the save point then thats your fault.
just because you cant pause save play kill move on, pause save play kill move on, dont make it a bad save system. games are too easy these days with the checkpoint save or instant save.
next your say resi evil 123 CV, silent hill 12, and all the old survival horror games have bad a bad save system.
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