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DJ Hero 2009's biggest new IP

Tuesday 19-Jan-2010 2:18 PM Music game made most revenue for new IP, says Activision
2 Comments
DJ Hero was last year's biggest money-making new IP in the US and Europe, Activision's claimed.

That's according to the publisher's data, which was compiled by the NPD Group. Considering how much it costs to actually get a copy of the game into your house, we believe it.

Despite the music game failing to reach similar sales to that of the Guitar Hero series, Activision is already pushing ahead with DJ Hero 2. Activision boss Robert Kotick says this is proof that Activision wants to get the series right.

"I think DJ Hero is a really innovative product," Kotick explained recently. "I can't wait for you to see next year's. That's the thing; we're sticking with it. We'll stick with it and get it right. But it's going to be less games, better games. That's our strategy."

We didn't buy it (but that's because our cash went on real decks). Did you?

Andy Robinsoncomputerandvideogames.com
// Interactive
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I have this and I don't think it was the biggest new IP that was Borderlands it must have sold at least twice as many as Dj Hero (working out about the same price)
SAMTMAN on 20 Jan '10
This is a totally distorted 'fact'.

DJ Hero cost 2/3rds more than any other new IP, of course it was the biggest grossing new IP, it only needed to shift a third of what the others did to be on par.

What a crock.

Loving Koticks comments too...

"But it's going to be less games, better games. That's our strategy."

He said this whilst confirming the sequel for a game less than 3 months old, and kept a straight face? Incredible.

Because it's always been about quality over quantity with the Hero games, hasn't it Bobby Rolling Eyes
FlimFlam on 20 Jan '10
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