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Tetris racks up 100 million downloads

Thursday 21-Jan-2010 7:18 PM Hands-up who's part of that impressive figure

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EA Mobile and Tetris license holder Blue Planet Software are claiming that Tetris has seen over 100 million paid downloads on mobile phones since 2005. Now that's a lot of cash.

Tetris was created in 1984 by Russian-born maths man Alexey Pajitnov. It was first available on mobile in 2001 and over its 25-year history has appeared on almost every gaming platform - even Teletext, right? The game's greatest growth in recent years is from those mobile downloads.

"Tetris is the biggest franchise in mobile gaming, which speaks to the evergreen nature of the brand and the fact that it translates to any platform," said Adam Sussman, VP worldwide publishing for EA Mobile. "Our strong relationship with Blue Planet Software has enabled us to optimally adapt Tetris to the ever evolving handset market while keeping the true spirit of the game alive. 100 million paid downloads are testament to this."

Henk Rogers, CEO of Blue Planet Software, added, "Tetris on mobile will never go away. As mobile devices get into the hands of more people, so does Tetris. People are always looking for ways to fill their time -- be it in waiting rooms or on the bus -- and with the advent of touch screens and improved platforms, our eyes are opened to a whole new way to develop games. After Tetris' success with the Game Boy in 1989, we always hoped that potential would carry over into today's mobile devices. It's a testament to the game's staying power that it remains popular on today's most modern technology."

Gavin Ogden

// Interactive

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