Login to access exclusive gaming content, win competition prizes
and post on our forums. Don't have an account? Create one now!
Why should you join?
Click here for full benefits!
Follow our Twitter feedAnd the "Worst Wii Game EVER" is... http://tinyurl.com/yhd6jdn
SIGN IN/JOIN UP
GamesForumsCheatsVideo
Call of Duty series tops 55 million sales | ONM: "The worst Wii game ever" | Okamiden gameplay trailer | Flight gameplay in new Zelda? | Puzzle Quest 2: First screen | Zelda: ST will attract mainstream, says Nintendo | Console games set to die, says Square Enix | Nintendo dominating US female gaming market | Prof. Layton and The Mask of Miracles revealed | New Silent Hill: Shattered Memories Trailer | New Star Wars reveal next month | Reviews "least important factor" to game purchasers | Nintendo DS is five years old | First Guitar Hero 6 details | Wii bubble "deflating", says analyst | Tron trailer teases new game | VC Mario Kart looking unlikely for UK | Guitar Hero to get paid-for service | Modern Warfare criticised for violating Geneva Conventions | Modern Warfare 2 holds off Assassin's Creed II, NSMBW | US Nintendo downloads: Super Mario Kart wins | Miyamoto: Nintendo wouldn't employ me now | Zelda: Ocarina of Time "not that good" - Aonuma | Super Mario Kart headed to VC | Miyamoto: "I don't think everything needs to be 3D"
All|PC|PlayStation|Xbox|Nintendo|Download PC Games
Search CVG
Computer And Video Games - The latest gaming news, reviews, previews & movies
CVG Home » Nintendo » News
PreviousNintendo dominating US female gaming market Okamiden gameplay trailer  Next

Zelda: ST will attract mainstream, says Nintendo

Nintendo targeting 'occasional gamers' with TV campaign
Nintendo believes it can attract new gamers to the Zelda series with new DS entry, Spirit Tracks, it's said.

The game, which hits shelves on December 11, is being backed by a wide-scale UK TV campaign as Nintendo looks to attract 'occasional gamers' who've previously picked up Brain Training and Professor Layton.

"This is certainly a Zelda title that can be expanded out to a broader audience," product manager Roger Langford said in the latest issue of MCV.

Legend of Zelda: Spirit TracksOfficial trailer
2:36  November trailer
Click to playClick to play in HD
Now playingMore videosShare this 

"Initially at launch we will be concentrating on our passionate Zelda fanbase, ensuring that they all know that the latest title is out there.

"Moving forward we can leverage the DS installed base and broaden the demographic out so that hopefully those that enjoy our titles such as Brain Training and Professor Layton will be exposed to the adventure and puzzle elements of Spirit Tracks," Langford said.

It sounds like a fair punt to us. It'd also be bizarre and brilliant to be able to buy mum a copy of Zelda for Christmas.

Check out the latest from Official Nintendo Magazine's Zelda: Spirit Tracks review.

computerandvideogames.com
// Interactive
Share this article:  
Digg.comFacebookGoogle BookmarksN4GGamerblips
del.icio.usRedditSlashdot.orgStumbleUpon
 
Read all 11 commentsPost a Comment
Great, so I've got to steel myself for more soul-destroying Nintendo adverts over Christmas. Every time I see Ant and Dec talking about the Wii it makes me want to throw mine out of the window.
piccadillio on 26 Nov '09
Most 'casual gamers' don't have the patience, skills or interest to play Zelda. Not all the way through anyway. But then I suppose Nintendo doesn't care if they play to the end, they just want more people to buy it. Or maybe they've dumbed this Zelda down.

Remember that Nintendo patent for the in-game DVD-style scene selection, where the illustration showed a Zelda-type game? Wonder if that'll show up in Wii Zelda to make it more casual-friendly?
yerbluesjohn on 26 Nov '09
Don't watch the adverts then. I don't and when they do come on, I change the channel. My friend told me about the afwul Mario Bros one and I've refused to even Youtube it. Its a shame that Nintendo have chosen to use the two midgets for their ads but that doesn't make the games crap...

And is if the the general 'tarded public will be able to handle this game. If it works for Nintendo though, great...

Hey Parma, if you come on this thread I just wanted to say: my Vultures tickets arrived yesterday! Very Happy
JuiKuen on 26 Nov '09
Jesus, Nintendo... STOP DESTROYING THE INTEGRITY OF YOUR FRANCHAISES BY TRYING TO APPEAL TO CASUAL OR NON-GAMERS.
I miss the Nintendo of old? Anyone else with me?
And yes, those Ant and Dec adverts are god awful.
vulcanraven01 on 26 Nov '09
I seriously wonder if I'm the only person who can ignore adds, I just hit the mute button sit back and relax.
Athrun888 on 26 Nov '09
Every Zelda game attracts the mainstream. Has it really come to this that Nintendo have to stress the fact that theyre still making games for gamers. All because of this stupid Casual/Hardcore rubbish, a good game is a good game period. Its not Nintendo's fault for having to make the fact that their games are for real gamers its the ignorant gamers fault for their constant bickering that Nintendo are only making "casual" games and to be fair they've only really made 2, Wii Sports and Wii Fit and Wii Fit isn't even a game its a lifestyle piece of software, if you dont like it dont buy it and stop complaining.

Zelda Spirit Tracks looks really good by the way I'll definitely be buying it. Very Happy
dm_1782 on 26 Nov '09
Anyone who isn't casual will probably buy Zelda anyway so why not focus adverts on everyone else, there's no point preaching to the right choir if they're already hanging off your every word.
treesmurf 11 on 26 Nov '09
I'm just extremely annoyed that I accidentally left it too late and missed out on getting the Collector's Edition from GAME. Really should of been named "Limited Edition" instead for once Mad
dark_gamer on 27 Nov '09
They did the same for Phantom Hourglass so its no surprise they are doing it again.
Blumiere on 27 Nov '09
Jesus, Nintendo... STOP DESTROYING THE INTEGRITY OF YOUR FRANCHAISES BY TRYING TO APPEAL TO CASUAL OR NON-GAMERS.
I miss the Nintendo of old? Anyone else with me?
And yes, those Ant and Dec adverts are god awful.

So, what you're saying is, the integrity of the Zelda franchise will be destroyed if a 'casual' gamer picks it up and plays it?

You have issues.
milky_joe on 27 Nov '09
everybody has to start somewhere right. I think i was a non gamer untill i picked a controller and started playing, then i found it enjoyable and started playing different, more complex games.

I feel sorry for Nintendo, they can never seem to get anything right.

Do you know what the real funny thing is though. The biggest casual title of the seasons already been released and its not a Nintendo title at all. that award goes to MW2.
WHERESMYMONKEY on 27 Nov '09
Read all 11 commentsPost a Comment
// Related Content
News:
More Related
// The Best ofCVG
Get FREE games at FileRadar.
News | Reviews | Previews | Features | Interviews | Cheats | Hardware | Forums | Competitions | Blogs
Top Games: The Legend of Zelda: Phantom Hourglass | Pokémon HeartGold and SoulSilver | Call of Duty: Modern Warfare 2 | Pokémon Heart Gold / Soul Silver | Indiana Jones and the Staff of Kings | Colin McRae: DIRT 2
FIFA 09 | Phantasy Star Zero | 007: Quantum of Solace | GTA: Chinatown Wars | Prince of Persia
Top Reviews: Mario & Luigi: Bowser's Inside Story | Professor Layton And Pandora's Box | Scribblenauts | Pokémon Platinum | Final Fantasy Crystal Chronicles: Echoes of Time | Grand Theft Auto: Chinatown Wars
Populous DS | Dragon Quest V: Hand of the Heavenly Bride | Bomberman II | Chrono Trigger | Sonic Chronicles: The Dark Brotherhood
Copyright 2006 - 2009 Future Publishing Limited,
Beauford Court, 30 Monmouth Street, Bath, UK BA1 2BW
England and Wales company registration number 2008885