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Gearbox: Easy Achievements mean sales

Randy Pitchford says easy Achievements can add 40,000 extra sales
If you're the type of gamer who decides what to buy based on how easily you can boost your Gamerscore, then Gearbox has you covered.

"The Achievement hunter, who's going to make purchase decisions around the Achievements per minute to ratio - he's probably buying ten to twenty titles a year, or at least playing that many," Pitchford told OXM. "He's playing a lot. So he's a very frequent customer, and you want to be in that pile. That's just business."

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Pitchford continued, "The time it takes is minimal, because you're designing Achievements anyway, and you can probably affect your sales by something like 10 and 40 thousand units. If you're talking about a triple-A game selling between 1 and 2.5 million units. You're talking tens of thousands of units of impact there."

Does that make you proud?

computerandvideogames.com
// Interactive
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Read all 18 commentsPost a Comment
I don't mind a mix of easy and tough achievements / trophies. But what really gets me annoyed is the grinding online ones. GTA4, Far Cry 2 for example. Tough trophies that require skill - like Batman predator challenges - are fine.
will7476 on 8 Oct '09
terminator salvation was good cos it gave you gold trophys its a easy game to platinum
Miss_Wacy on 8 Oct '09
Agreed. While I don't really care for achievement on the whole, I don't mind getting them if I'm just playing the game or like you, requires some skills. But I don't have time to play 10,000 matches or find 200 pigeons etc. Those types of achievements are just a chore and playing videogames shouldn't be work
JuiKuen on 8 Oct '09
I'm not an Achievement whore in the least, but was surprised after playing through ODST and Arkham Asylum recently that I'd racked up an immense amount of points without actively trying.

Both I thought were good examples of rewarding you for the time you put in, rather than for busting your balls along the way; and in the case of Batman, the Predator missions offer a neat way to step up for those completionists out there.

That said, there are some corking achievements out there (Gears has some absolute blinders). And Monkey Island has the easiest one ever, which is fice points just for pressing select.
BeauBeau on 8 Oct '09
My stance on this sways all over the place. Sometimes I can't help but hound out achievements but other times i find them tedious.

I do believe they are a good thing but wish they were based around skill and not just a way of trying to suck people of for buying the game.

I like to find them appearing without knowing. I think they should all be blocked so you only get them based on how you play not get sucked into the point whoring.

Guess I could just not look at the list but it's just so tempting.
DrRickDagless MD on 8 Oct '09
I'm not an Achievement whore in the least, but was surprised after playing through ODST and Arkham Asylum recently that I'd racked up an immense amount of points without actively trying.

Both I thought were good examples of rewarding you for the time you put in, rather than for busting your balls along the way; and in the case of Batman, the Predator missions offer a neat way to step up for those completionists out there.

That said, there are some corking achievements out there (Gears has some absolute blinders). And Monkey Island has the easiest one ever, which is fice points just for pressing select.

All of them pale in comparison to the "Little Rocket Man" achievement in HL2:Ep2
altitude2k on 8 Oct '09
I don't care how hard achievements are. I just think online achievements should be dropped completely.
SoulChimera on 8 Oct '09
Don't get me started on the Little Rocket Man achievement. I put the little b@st@rd in there, launched the rickets and nothing. Balls!
snips10 on 8 Oct '09
Don't get me started on the Little Rocket Man achievement. I put the little b@st@rd in there, launched the rickets and nothing. Balls!

Dude that has got to suck HARD.
altitude2k on 8 Oct '09
Hve just looked up the little rocket man achievement.

I have never used it before, but today I can finally say "LOL."

Well done to whoever came up with this. Legend.
BeauBeau on 8 Oct '09
Don't get me started on the Little Rocket Man achievement. I put the little b@st@rd in there, launched the rickets and nothing. Balls!

I would have probably cried, I am determined to revisit this and do it one day though…and should that happen there will probably be a few broken things in my front room.
Conkers on 8 Oct '09
I don't really care about Achievements or Trophies, but the fact they exist means that plenty of people do. That percentage of people who buy their games based on how they can increase their e-pen size fit into that category.

I can appreciate wanting something to track your progress through the game, where you get rewarded for simply completing levels or events, but plenty of the real whores object to that. They WANT the grind. They WANT to spend hours repeating the same section of the same game over and over until they get it just right. I have better things to do with my time.
Dajmin on 8 Oct '09
Admittedly, I bought Fight Night Round 3 for that reason years ago, but after discovering having a bigger gamerscore than my friends didn't mean anything, I bought less games with shorter playtimes. Its a double edged sword really.
AegisK on 8 Oct '09
Yes, Spot on really, looking at the ps3 u-turn on trophies its a totally true statement. Its always fun to look at anyones gamerscore for avatar - a game you can get 1000 score in about 2 minutes....
madandkez on 8 Oct '09
With naff games like Avatar where the achievements are silly easy, I just rent them from Lovefilm. I wouldn't buy it unless I already wanted the game.
Moribundman on 8 Oct '09
Initially I considered trophies somewhat tame and worthless. Now that I'm playing more games with trophy support I do find that it tickles a certain part of my competetive side...and yet the trophies are still equally worthless. It's a insidiously brilliant scheme, much like the lottery, because the only thing it has to do is make its presence known and then the customer's own fantasy and drive does all the selling for that particular product without costing the seller a single penny extra.

If I notice I am close to getting an achievement and I like the game, I may well end up consciously pursuing the trophy, yet most of the time I pointedly try to ignore the trophies and just play a game for the enjoyment/entertainment value of it. That is afterall, the main reason why I buy a game.

P.S. Speaking of HL2 Episode 2, I didn't do the "Little Rocket Man" achievement, but got many of the others. I was quite irate at discovering that I missed the grub-killing one by a single grub! There's no f*cking way I'm going back and replaying the game just to kill one more bug that I may have missed because of ackward cave shapes! Evil or Very Mad That just p**ses me off and makes me less inclined to view the developer with friendly eyes.
The_KFD_Case on 8 Oct '09
I don't really care about Achievements or Trophies, but the fact they exist means that plenty of people do. That percentage of people who buy their games based on how they can increase their e-pen size fit into that category.

I can appreciate wanting something to track your progress through the game, where you get rewarded for simply completing levels or events, but plenty of the real whores object to that. They WANT the grind. They WANT to spend hours repeating the same section of the same game over and over until they get it just right. I have better things to do with my time.

Totally agree with this post.

Same with what BeauBeau said too. Batman's acvhievements are the kind I welcome
JuiKuen on 8 Oct '09
The best achievement has to be Darwin's Parachute on Battlefield Bad Company. First achievement to get a big chuckle from me.
CrispyLog on 8 Oct '09
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