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Iwata: 'No price cuts planned'

Plus Wii Vitality Sensor out later on next year
Speaking in a recent Q1 financials call, Nintendo boss Satoru Iwata has said the company still has no plans to drop any hardware prices.

"We are attributing the current slowing sales trend of hardware to the difference in sales standard when strong titles launch in the market to when those titles have been in the market a while, and not to the lack of competitiveness due to overvalue pricing or weak product appeal," he explained.

"Thus we are not planning on changing anything on prices right now." Right, that makes sense.

He also spoke of the company's vision for the mysterious Wii Vitality Sensor. "It seems like the Wii Vitality Sensor is a kind of product which we are having some difficulty in addressing its product concept."

Iwata continued: "Wii Vitality Sensor has great potential for various applications like measuring how horrified a player is in a horror title. What we are trying to propose first is a video game with a theme of relaxation, which is completely opposite from traditional ones, to enrich the users' lives.

"What if you were able to visualize how to unwind and relax, or check the condition of your automatic nerve by simply inserting your finger in the device once a day?

"We are hoping to make one such proposals a year, or every two years at best, to try and realize what no one has ever done before.

"We would like to deliver the actual product not too late in the year next year."

More of the transcript can be found over on Edge Online.

computerandvideogames.com
// Interactive
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Posted by Galactus5
I wouldn't drop the price either if I'd created something that sells good. :)
Posted by lordirongut
Is this actually news? As Galactus5 said, it would be bad business sense to drop the price when the system sells so well. To be honest i'm getting a bit bored of reading about price drops.
Posted by Hobophobik
But still you read it, even with the title 'No price cuts planned' :shock:
Posted by lordirongut
I read it more for the vitality sensor. I was hoping that they had come to their senses and canceled it.

Seriously, though, I can see how I looked a bit silly there. I don't mind reading them, but my point is that we see one every week.
Posted by Obscure_Metaphor
before you can use a heart rate monitor in a horror game, you have to make some more horror games.

**** new bits of kit, just give me some games that i actually want to buy!
Posted by Hobophobik
I guess the repeated reporting on console prices is some sort of comfort to me. I'd really like to buy a PS3, but can't justify the cost when I'm saving for more important items. It's nice to know other gamers, CVG, and even the games developers are still concerned about the existing gens pricing.
Posted by Sirini
Maybe a couple more price rises?
Posted by dannybuoy
The toner is starting to get a bit low. But it's fine for a while. It STILL PRINTS MONEY! ;-)
Posted by Padua
I'd still like to see price cuts in virtual console games or even a "rent" option where the game self deletes after a few days.

It would be nice to see some price drops in wii-remotes/nunchucks too, for the existing decreasingly loyal user-base :P

Heck I wouldnt mind a price increase if they finally included a BLOODY HARD DRIVE :D
Posted by kimoak
Hey good point there! I would rather a controller price cut than a console one. They are quite pricey as they are. Considering it is a social console when you really need all 4 controllers to get the most out of the machine. That is actually a great angle for a price drop there. Seriously, I think that would work for nintendo :)
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