First look: Wilier Imperiale
At first glance, the 2010 Wilier Imperiale carbon aero road frameset looks like the offspring of a Seven Diamas and Felt AR, but the closer you get, the quicker you realise the Imperiale is a different bird entirely.
The original Imperiale, introduced in 2003, was a full-carbon Colnago lookalike. The 2010 model reflects the dramatic evolution creeping through the peloton, with a heavy emphasis on squeezing speed from multi-shaped carbon tubing.
Up front, the head tube is shaped to reduce wind drag with a slightly minimalist nose-cone. The bulk of the Imperiale's shape was inspired by a hybrid of the company's Tri-Crono time trial bike and popular Cento 1. It also helped to have aerodynamics expert John Cobb along for the ride, as he was for the Tri-Crono.
With wind tunnel testing becoming standard practice among bike manufacturers, it's no wonder the Imperiale's radical tube shaping – both in the lower fork blades and chainstays – stands out, even among the Ridleys, Cervelos, and Felts (coincidentally, Cobb had a hand in some development work with Ridley).
In the rear, two monocoque elements contribute to stability and aerodynamics on the exit stages of wind drag: seatstays are joined in what can best be described as a top tube shroud, directing airflow around and past the rear wheel.
Down below, the chainstays are joined to the underside of the bottom bracket, forming what Wilier call "splitters". An integrated seat tube and seat cap top off the seating arrangements.
All told, the reported 1,130g frame and 360g fork make for an interesting moveable feast for the eyes. Time will tell how it performs in real-world conditions, but with ProTour teams like Lampre and our Procycling magazine test monkeys, we're sure to get some feedback later this year for sure.
Wilier USA will offer the Imperiale with a Shimano Ultegra 6700 gruppo, Fulcrum R5 wheelset and Ritchey Pro bars and stem for US$3,899 in early to mid November 2009. Frameset price is US$2,899.
User Comments
There are 8 comments on this post
Showing 1 - 8 of 8 comments
-
roachbiker
Posted Thu 6 Aug, 10:21 pm BST Flag as inappropriate
im puttin me granny on ebay as we speak.......in a word, gorgeous!
-
symo
Posted Thu 6 Aug, 11:08 pm BST Flag as inappropriate
OMG NEEEEEEEEEEEEEEeeeeeeeeeeeeeeeeeeeeeeeEEEEEEEEEEED.
Or a colnago EPS, confuzzled :S
-
boz64
Posted Thu 6 Aug, 11:40 pm BST Flag as inappropriate
Simply beautiful! And not too outrageously priced either! Now where's me granny...
-
caracolito
Posted Thu 6 Aug, 11:44 pm BST Flag as inappropriate
One word?
Ugly
Two words?
Unearthly ugly
Three words?
Ugly Pinarello immitation
Four words?
Ugly Ugly Ugly Ugly
***********************
Itallian is synonim with design! what the heck is going around that seat tube like a patch to the top tube? Urgh! Willier have such nice bikes and now this?!
-
Massimo
Posted Fri 7 Aug, 8:13 am BST Flag as inappropriate
Everything forward of the BB looks great, the rear end however is a complete train wreck...
-
Stuey01
Posted Fri 7 Aug, 8:47 am BST Flag as inappropriate
Function over form innit.
Still better looking than a Felt...
-
turnerjohn
Posted Fri 7 Aug, 1:26 pm BST Flag as inappropriate
come on you moaner this is what carbon fibre is all about ! way forward !
Its good to see bike companies actually doing something with the norm ! good on them!
-
petejuk
Posted Fri 7 Aug, 3:32 pm BST Flag as inappropriate
It does what all good Italian products should do - divide opinion like Marmite (a love /hate thing).
Personally, I love it.
- 1
Post this story to: