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Square Enix Europe formed

Update: Now with Eidos statements
Square Enix has announced the creation of a new entity, Square Enix Europe, to publish all games in Europe by Eidos and itself.

The most famous name in Britsoft will still exist as a developer, but its publishing days appear to be over.

Though current Eidos CEO Phil Rogers will head up the new operation, with John Yamamoto still head of Square Enix in North America, job losses are expected on both sides of the Atlantic. No cuts have been announced yet, however.

The move completes Square Enix's absorption of Eidos, driven by an interest in its global portfolio of developers, and its hit franchises such as Tomb Raider, Deus Ex and Hitman. The acquisition was completed in April at a cost of £84million for the Japanese company.

A press release at the time 'confirmed' that "the Eidos brand will continue to be the brand identity for the business." But if the business in question was publishing games, it seems Square Enix had other ideas.

Article supplied by Edge-Online

Update: Eidos UK, or Square Enix, just sent us the following:

Square Enix and Eidos Interactive are pleased to announce plans to create a new organisation to drive forward their European business. Square Enix Europe (final name tbc) will include Eidos' global network of studios and combine the Square Enix and Eidos European sales and marketing businesses to create one efficient and powerful structure for game publishing.

In North America the current Square Enix organisation will continue to serve this market. All marketing, sales and distribution functions will be transferred from Eidos Inc. to Square Enix in this territory.

Square Enix Europe will be led by Phil Rogers, Square Enix in North America will be led by John Yamamoto.


Will the Eidos brand remain? "Yes the Eidos brand will remain for games developed by Eidos studios."

Will any jobs be impacted? "Unfortunately we are expecting some jobs to be impacted directly by this in both Europe and North America. We are hoping to minimise this wherever possible and offer support and advice to any employees directly affected."

computerandvideogames.com
// Interactive
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Posted by blueblade
Smart move by SE all in all. Not bad for a company that was about to go bust when it realeased FF1.
Posted by lordirongut
Shame there's been no good Eidos games since the Tomb Raiders on the PS1. Now it's far from a 'hit' franchise, it's just shovelware.
Posted by jazzy_p
Uhuh..
So Deus Ex wasnt one of the best games of that generation,
Soul Reaver was crap?
Hitman...man that was just awful.

Yep..Tomb Raider, a very boring game, was definitely that last best game they did..geeze.

I just hope this means SE stuff gets localized faster..
If only Atlus had more stuff in the EU that would be awesome.
Posted by voad
Sorry, there was a typo. It was driving me nuts. Oh, and don't forget the Thief franchise... those were awful as well :roll:

:lol:
Posted by voad
Joking aside, I am a big fan of several of these Eidos titles. Deus Ex, Hit man, and Thief. And at the same time, I really hate Square Enix and the games they make. I kind of hate the fact that I may be funding their godawful Jrpg's in the future. :(
Posted by jm2008
OK, so you hate an entire publisher because you hate JRPGs- fair enough, if you don't like the genre, you don't like it. But, Eidos hasn't been very financially sound for quite a while and this move is going to be a big benefit for both companies. I'm sure you'll be able to get over the fact that they'll be releasing successful JRPGs that will help fund some of the other franchises that you DO like. I'm sure you'll manage.
Posted by voad
And all SE make are JRPG's... so before they were less than completely useless to me. But you bring up an interesting point in how it can work both ways.
Posted by Angelic Lapras K
Next stop, the Square Enix Death Star! XD
Read all 8 commentsPost a Comment
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