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EA: "Two-to-three new IPs a year"

EA big man Frank Gibeau commits to new games
President of EA's Games label, Frank Gibeau, has said the publishing giant will look to release two-to-three new IPs a year.

"I think we're probably looking at two to three new IPs a year," Gibeau said. "We're looking at a three-year SKU plan right now. Between EAP and our internal studios, both of which are in our group, I can safely say it's at least two to three new IPs."

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He added: "The degree in level of sequels is going to go up because now you're getting Mass Effect 2, now you're getting Army of Two: 40th Day, you're getting [Battlefield] Bad Company 2.

"You know, if Dante's Inferno is successful. Dead Space, we're going to have a sequel to that game. So, there's going to be a larger percentage of sequels and blockbusters tied into that mix, but two to three new IPs is what I feel good about."

Gibeau also gave his view on why third-party titles tend to struggle on Wii: "I think part of the problem with some of the games is they've been approached as ports, and didn't really have the right design from the control route approach," he told Gamasutra.

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Posted by kimoak
If they do manage to develope 2-3 new titles every year. I reckon that will be some achievement. He does make it out to be a little to easy to churn them out at the required quality to keep them going. I guess they do have quite a few software houses though.
Posted by WHERESMYMONKEY
what the hells gotten into EA. they used to be *******s. Now they're talking about bringing out a steady stream of new IPS and actually taking the wii seriously????

I'm not complaining i just hope Activision catch the same thing soon.
Posted by GTCzeero
Good on EA, as long as they put the time and effort into these new IP's it's a good idea, unlike Activision who were determined to ditch any IP they couldn't milk.
Posted by dark_gamer
Isn't that a good thing though?
Posted by monty_79
Of course! Surely everyone wants new games coming out? Every game seems to be a sequal these days. New IP's are a good thing in my book.
Posted by GTCzeero
Not really, because Ghostbusters, Riddick and Brutal Legend are all quite good (or showing promise in the case of Brutal Legend), and Activision almost killed them off for the sake of their own profit. The fact that they're now suing EA over the release of Brutal Legend speaks volumes.
Posted by jon_hill987
EA have really turned around lately, sure they are still churning out sequels/expansions but they are trying a lot of new stuff as well. I have got really into BattleForge lately and frankly am surprised something like that came from EA.
Posted by bubblyofart
Wow definate signs of a turnaround by EA, I suppose redemption really can happen. They've let Bioware maintain their own creative control, they're taking risks on new games like Mirror's Edge (which I love, just wish it was longer and more open-world), and heck the new FIFA's have almost reached PES standards (although IMO PES has become more arcadey, whilst FIFA has become more simulation).
Posted by Dajmin
Sequels and yearly sports franchises are fixed income, the new IPs are risky ventures. I think it works out well for everyone.

And if Dead Space and Mirror's Edge are anything to go by, this could be the Golden Age of EA. Never thought I'd say that.
Posted by slatters
WHat pisses me off is the term IP, dunno why but I hate it. Can't we just go back to the olden days when it was 'new games'?
Ahhh the 90's how I miss you so
Posted by FlimFlam
I've been singing EA's praises for a while now, the last 18 months or so they have been on top form. Doesn't stop the hater's still EA bashing because they still think it's cool though, so it's nice to see some appreciation for their efforts on here. They are probably the biggest software house in the world, and to see them taking that position seriously is really encouraging.

They gave me several of my favourites from last year, including Burnout Paradise, FIFA 09 (PES, it was great while it lasted, but you got complacent), Dead Space and BF: Bad Company. If they can continue to innovate with new IP's whilst continually improving their existing franchises (please give Tiger Woods a facelift!) then world domination quite literally awaits.

And they will have earned it.
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