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Tecmo Koei: "Please cut the price" of PS3

CEO Kenji Matsubara "would welcome a price cut for PS3"
CEO of the newly-formed publisher Tecmo Koei, Kenji Matsubara, has said he "would welcome a price cut for PS3", and has made his request known to Sony in past meetings.

"Whenever I discuss this with Sony reps I always ask them: 'Please cut the price', but I don't have a clear view on Sony's situation," Matsubara told CVG during an interview.

"Yes, from a publisher's point of view we would welcome a price cut for PS3, and we are waiting, definitely," he added.

"It's definitely a way of boosting the PS3 market, but it's Sony's strategy and I don't know their cost structure. Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut."

Look out for the full interview on CVG soon.

computerandvideogames.com
// Interactive
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Posted by J1GSAW
enough of these price cut stories, isnt it common knowledge that the price cut is due before xmas
Posted by Samildanach
I'm sure there'll be a price cut before Christmas. They'll announce it at TGS and it'll be here around 3 months from now. Probably only about 50 quid though. Don't care anyway,already have one.
Posted by wildhook2
I'm sure when PS3 price cut is officially announced, the internet'll blow up!

Will be the biggest news in this gen.
Posted by yerbluesjohn
Console needs to be £199, with GT5 on the shelves. Then I'll buy. Project Trico could help convince me too. Don't think anything from Koei will.
Posted by gogo65uk
Oh **** off CVG!! with you useless fanboy bait I would pay 500 quid again for a ps3 tomorrow if I had to (and I've had it since launch and I've used it almost daily). Just try making me buy another xbox 360 if my elite goes (on 4th machine in total and rarely play it due to lack of exciting games gears 1 and 2 is it) Value for money FTW. :) even my pc is clapping out coz of lousy Vista.
Posted by wildhook2
You too? My Vista is playing up too - What a piece of crap!
Posted by steve_2003
I've had my PS3 for just over a year and I wish I had waited for a price cut, as it's hardly used now.
I still own Uncharted, Ratchet & Clank and Little Big Planet, but until uncharted 2 arrives I'm afraid it's just going to be sitting there. :?
Posted by ted1138
I'm not sure they will cut the price here in Europe, 'cause if they do it'll end up the same price as a PSP GO. :?
Posted by skidpro
I paid over £300 for Elite when it came out so paying the same price for a PS3 was no big deal to me, I like both machines and exclusives on both machines....what I think is lacking is PSN vs XBL..XBL superior by far atm...but MS doing advertising on console dashboards is making me lean towards my PS3 more these days what rumour or PS2 emulation possible in future...other wise both consoles rock..both have their good points and their flaws...I like both:)
Posted by Zero_Cool
Sony should cut the price to £150 in the UK.

The system retails for $399.99 in the US with reports of a $100 price cut soon. At £150 in the UK, the price would be on the same level as the US if such a price cut takes place.

I don't see why we in the UK should pay more for the hardware. I personally wouldn't pay more than £150 for the PS3.
Posted by pedroukuk
If the PS3 is to do anything this gen it needs to be cut to £99 with a couple of games thrown in.
Posted by cjw101
Heh, based on their current philosophy with the PSP Go they'll probably wait till the launch of the slim version, remove a few features and bump up the price to £500...
Posted by Sir_Whisky
The PS3 is cheap for what you get. Free online, no batteries to buy, Blu-ray and other media player, awesome bundled game, Home, etc.
Posted by jm2008
Finally, a sensible statement regarding the PS3's price.

People calling for it to be reduced to things like £99, or even £150 WITH games, are really dreaming or are just plain stupid. No console of this generation is going for that price. (Perhaps the Xbox 360 arcade version, but remember that it doesn't come with a hard drive, etc.)
Posted by RandyChimp
ZOMG, go web community. I've never seen a thread with so much praise for the ps3. It's a great machine, I've had mine since launch, the only trouble i've had is due to me downloading stuff it doesn't like. I've learnt from my mistakes and its still going strong. and for the price, you're getting a strong console that will last.
Posted by Richyrich316
Sony can not reduce the price in Uk to the dollar price because of tax & vat rates in the UK differ & are often higher than other parts of the world.

That being said Sony have said they are making money on the hardware so there is room for a price cut how much of a cut remains to be seen but its sony's reluctance to do so that is costing them in the long run.

Big devs & publishers are starting to get a little cold towards the ps3, the consoles price is one factor for this but another I think is the fact that 3rd party games do not sell as well on ps3 as the 360 versions & I am not sure that more consoles sold will change that radically either.

I think MS headstart is hurting sony more than they want to admit the 360 offers most of the same third party games sometimes better on 360 thanks to exclusive dlc even if its timed the lamen do not understand this they only understand the exclusive not whether its timed or permanent.

2nd the 360's price is in the best position now & any cut sony issue will most likely be mirrored by ms with the 360 & ps3 has only one 1 million seller even in the us Resistance fall of man thats not including bundled software which is pretty poor for a machine thats been out as long as ps3 has now.

As for some who say that devs will not abandon ps3 then think again it did not take devs long to abandon the dreamcast, gamecube & the original xbox & they still had decent size user bases when devs started leaving them to.

If devs can recoup their money from other areas such as pc & 360 & they do not make enough on ps3 to justify another team coding the games then it may get left behind its all about getting a decent return on your investment & some devs do not think they are getting that on ps3 sales.
Posted by stedman
£150 and £99?

Your hilarious

Dont compare to dollars you silly monkey.

It's already cheap, and from launch have lost so much money on the console...so this cry of price cut is rather funny.

Don't get me wrong, it was too expensive for the market...but for what it is...it was a steal for the price. With cheaper production costs, plenty of cost cutting measures....the ps3 will drop in price...but not to £150...lol
Posted by The_KFD_Case
500 quid for a console? :lol: Talk about being led around by the nose.
Posted by The_KFD_Case
Yet it's hardly the best deal if a person wants to play games, be able to watch DVDs, doesn't care about Blu-Ray, isn't looking to play online with the console from the get-go and already has some regular rechargeable batteries with a charger (which can be picked up at a low price these days). For people like that - of which I am one - the PS3 is no where near competitive enough.

The PS3 hasn't been a complete disaster but it hasn't taken the lead and it doesn't look like it's going to catch up and overtake anytime soon (if at all). I'd be very surprised if Sony manages to do so before a new console is released (2011-2013 would be my guess,) short of offering significant price cuts. The more time goes by the more it seems to be a case of "too little, too late" on Sony's behalf. Oh, and losing the plot with 230-250 quid for another gaming product like the PSP Go doesn't exactly inspire much faith that the Sony board of executive, randomly decision dart throwning chimps are in touch with reality.
Posted by Zero_Cool
I think you should enter the re-education program!
Posted by ewko117
hahahaha "random decision making dart throwing chimps"

I like it... lol
Posted by Zero_Cool
When the price of the PS3 comes down to a price i think is fair for the system i.e. no more than £150, then i'll be the one laughing my ass off at those who paid £300 for it.
Posted by Zero_Cool
It's "you're"

****ing idiot!
Posted by jamieleng
They really need to drop the price to £69.99, with a free unicorn & world peace thrown in. It would be a must buy for me then.
Posted by deano ward
I think the rumour of Activision halting licencing to Sony in 2010 has burned them a little bit. I've heard many people saying that this could be the end as Activison do own some of the most popular games on the market. It would only take EA to say the same thing for sony to panic.
Posted by Tonyb
Come on Sony, this is getting beyond silly!

There are now numerous Publishers, not developers, telling you the same story, the world is in a massive depression!

Only today in the UK, BT are asking their employee's to take a Year's holiday on 25% pay... but STILL you refuse to lower the console price...is it pride or desperation? and judging by the PSP-Go, I fear it may be the latter!
Posted by jm2008
OK, so what you're saying basically is that YOU think that the PS3 is only worth £150. It's not that the technology is worth more than that, but that you wouldn't pay more than that for a PS3. Would you pay more than that for a Wii (Which debuted at £180, I believe - possibly more)? Because the technology in the PS3 is far more extensive and expensive. Try to be clear whether you find the technology genuinely not worth the money, or if you're an anti-PS3 fanboy. I'm not quite sure which you seem to be.
Posted by Mark240473
If Sony dropped the price to £12.99 and threw in every game, a house in the country, a helicopter, a new Ferrari and a bag of Haribo I reckon they'd sell loads.

God Sony, what are you playing at? Some folk may think that you are trying to earn some dosh! You daft buggers....

No, what Sony should do (according to the clowns on this site) is drop the price to £99.99 with a couple of games, go bump, piss off the existing 20+million owners because there would be no more support and then disappear into obscurity. This would then allow MS to take over the console market without the need to release quality games because of no competition.

Absolute genius.
Posted by BYDO
^^ Oops!
Some one has woken No1 Sony fanboy! I love it when this ***** ( thats pr1ck by the way) and other fanboys get upset! :lol:
Posted by svd_grasshopper
if they were desperate, they would have lowered it already. they have much to gain from cutting the price, but will do so when it suits them best. they are a company - already losing money on each one sold - sony dont interfere with the ridiculous prices that publishers sell them gimpy rock band/guitar hero games at.

one game and a plastic guitar costs more than half the price of the console itself!

desperation is selling a next-gen, high definition console for under £100... £70 less than the low tech, low resolution wii.
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