Whether you think they make a game (or website) more realistic or just act as a distraction, you're going to be seeing a lot more in-game adverts over the coming years.
According to a new report Screen Digest, spending on in-game ads is set to hit $1 billion by 2014, representing one and a half percent of all digital advertising spend.
"There are many ways in which advertising can help evolve business models for videogames and we have only just begun to explore that potential," said Adam Smith, futures director at media planning and buying firm GroupM, according to MediaWeek.
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