Thursday 30-Apr-2009 5:30 PM Says EA Sports doesn't "talk to girls very well" EA Sports boss Peter Moore reckons EA Sports Active is going to do big business, but that doesn't mean he's comfortable reaching out to the female market yet.
"I certainly think that from the pre-order indications there's a tremendous bullishness from retailers around the world [who] have seen the game, and when we explain to them our marketing plan which is very extensive and about two weeks away from kicking in," he told Edge.
"So we are very excited, as well as being uncomfortable. To be very clear it's not something we have done before and we don't talk to girls very well. Whilst maybe our regular core games have about 15 percent of female purchase and use, maybe a little higher, and while we expect men to use EA Sports Active, it's aimed at female consumers, say women in their 30s that don't have time to go to the gym.
"We also think that, in the current economic times, having a personal trainer in a box that you can do in the comfort of your own home for the US equivalent of US$60 is a very cost-effective way of giving people a way to work out and stay in shape at home."
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