Login to access exclusive gaming content, win competition prizes
and post on our forums. Don't have an account? Create one now!
Why should you join?
Click here for full benefits!
Follow our Twitter feedWe've played Mario Kart 3150 times! Just unlocked Baby Luigi...
SIGN IN/JOIN UP
GamesForumsCheatsOut Now
EA: "We didn't make hits" in 2008 | Official PlayStation Magazine gets website | Guinness ranks top 50 games of all time | Empire: Total War is "Astonishing" | Hawx multiplayer movie | Japan outlaws DS R4 carts | 75% of parents worried about game content | New Godfather II trailer | Metal Gear Online: First 'Scene Expansion' trailer | Spore Galactic Adventures movie | Sony details new Home plans | Six year-old C&C; mission released | GTA Chinatown Wars: New Videos | Sam & Max headed to XBLA | GTA IV DLC sets XBL record | XBL, PSN full of "rampant homophobia" | Rock Band 2 dated for Wii, PS3, PS2 | Join OPM's 24hr gaming marathon | Sony undergoes management shuffle | EA Sports titles get MotionPlus support | Call of Duty still dominating XBL | Planet 51 game unveiled | Call of Juarez 2: First trailer | Ten new Damnation screens | Free CoD: World at War map hits XBL
All|PC|PlayStation|Xbox|Nintendo|Games on Demand
Search CVG
Computer And Video Games - The latest gaming news, reviews, previews & movies
CVG Home » News
PreviousOfficial PlayStation Magazine gets website News Index  Next

EA: "We didn't make hits" in 2008

Not enough gamers wanted to buy Dead Space and Mirror's Edge, says COO
EA's chief operating officer John Pleasants has said that the company failed to produce hits last year.

"The biggest thing was that we didn't make hits," he said at a Goldman Sachs conference when asked about a 2008 performance that saw the publisher's stock drop to its lowest point in over seven years.

He went on to tell attendees that not enough gamers wanted to buy new franchises like Dead Space and Mirror's Edge. Thankfully that hasn't stopped a new Dead Space title being announced in recent weeks.

However, Pleasants did say that EA would focus on fewer, better games in 2009, having shaved the amount of potential titles for the year by 20 percent. "You can lose your way on basic execution when you have too many games," he said, according to Forbes.

computerandvideogames.com
// Interactive
Share this article:  
Digg.comFacebookGoogle BookmarksN4GGamerblips
del.icio.usRedditSlashdot.orgStumbleUpon
 
Posted by SAeN
I think EA will start to get back on track this year. its good to see them start to release titles that arent sport related and I'd want to buy.
Posted by almanac2015
Activision Blizzard is not being hated as EA are really trying to get better and be liked. It's working, I no longer see EA in the same negative way I did 2 years back.
Posted by nash121
Both them games were great its a shame more people haven't tried them yet!

So if you haven't do don't let EA being the publisher put you off!
Posted by svensk101
I thought Dead Space had performed okay?? And I don't understand how 'better' games corresponds to turning it into an on-rails shooter. Sounds more like a cost-saving exercise to me. Come on EA, scrap that idea and don't make me hate you. :)
Posted by Speciala
I played dead space for 10 minutes then had it uninstalled. I just didnt care for it
Posted by wiigodboy101
EA have been and always will be FULL OF IT there to main stream there to BS in everything they do its all teen bs marketing THERES NEVER EVER BEEN A GOOD NEED FOR SPEED GAME EVER yet all the playstation morons purchused the franchize in STUPID NUMBERS only to trade it back in 2 weeks later...

EA HAVE SUCCEEDED IN BULL SHITING CONSUMERS FOR FAR FAR FAR TO LONG

IV HATED THEM SINCE PS1 V N64

WEN I THINK OF WHAT EA STAND FOR I COMPARE GOLDENEYE N64 TO THAT PATHETIC BOND ON PS1 BY EA

AND I COMPARE NEED FOR SPEED TO MARIO KART

AND I COMPARE FIFA TO PRO EVO AND ISS SOCCER


EA THERE JUST SHIT
Posted by R@b!d B@dger
Maybe if EA didn't persecute PC gamers with their over the top anti piracy software more ppl would buy their games. But untill they change their policys I don't think they are going to get the sales they want no matter how good of a game it is. Also a bit of originality wouldn't kill them either.
Posted by ted1138
Shouldn't that be "We didn't make sh!t" :?:
Posted by Little Moth
I hope this doesn't mean that there won't be a Dead Space 2. I will be buying Dead Space instead of Resident Evil 5 soon enough.
Posted by voad
Jesus Christ, take a sedative.
Posted by SoulChimera
Mirror's Edge and Dead Space were two of my favourite games from last year.

The demo of Dead Space put me off but I borrowed the game from a friend and after about an hour, I was hooked. It's a great game.

Mirror's Edge had it's problems, (like the crappy combat stuff) but overall, I thought it was a breath of fresh air. It felt really good when you managed to string a whole load of moves together.
Posted by MuramasaEdge
First, learn to spell- second; stop.....speaking.


EA have failed miserably to understand the situation at hand. It was not that we didn't want to buy their games, we did- Dead Space especially, however, they released their games (NFS; which was not as good as Carbon, and less enthralling than ProStreet; Dead Space which was excellent and Mirrors Edge which promised much but in the end lacked execution.) at the same time as all the other games we'd wanted to buy. I bought FIFA 09, Football Manager 09, Too Human (Got it for £15 three weeks after launch- a bargain considering it's not that bad.) Saints Row 2, Metal Gear Solid 4, Fallout 3, Prince of Persia and Fable 2 before Christmas and hadn't the cash to spend on Dead Space and the like. I don't pay a mortgage, I live at home- nothing wrong with it; however, many many gamers aren't like that- many gamers have bills to pay, or mouths to feed, or lost their jobs in the Christmas company collapse; Disposable Income is at an all time low, and companies like EA need to be smarter than this.


Companies need to be smarter about their releases. Summer 08 was a barren, dry spot that only had GTA4 in the Springtime leadup to Summer and MGS4 in August- June and July were barren months. In that time, Dead Space would have been a welcome treat in the absence of any new Resident Evil titles anytime soon- or failing that, why not release Mirrors Edge at that time if it was ready?


Yes, EA had balls taking the risk of two new IPs, but releasing them in a flood of game sequels and proven content was always going to lead to slow sales- same with Tomb Raider and in some respects Prince of Persia. (Though it did pretty well from what I hear.)


We're not robots, we're not sheep, and we're not morons; if we don't have the cash, we'll spend on proven quality; if we have cash to burn, we'll take a gamble- last year had the most packed out Christmas AAA release window of all time, all at a time where Recession bagan to bite and more people began to lose their jobs- it was not a failure of the IPs, they'd have sold as well as Assassin's Creed in a healthier climate, or a better chosen launch date; the blame lies squarely with EA and their Marketing strategy.

They're not the only company to make this mistake, but they are the only company trying to publicly pass the buck.
Posted by The_KFD_Case
Boo-****ing-hoo, EA. How about you accept reality that your atrocious attempts at direct control and manipulation of customers through DRM and limited activations cost you a fortune in lost sales? I still want to buy and play "Mass Effect", "Dead Space" and other EA games to this day yet I refuse to buy them no matter how low the asking price because of the poison I know they come with. You only have yourself to blame and I hope each successive year becomes increasingly worse for you in terms of sales and profit. Good riddance.
Posted by The_KFD_Case
That's right folks: Don't let EA being the publisher put you off. Let the virulent and dangerous DRM with limited installations be what puts you off. It's what did it for me.
Posted by DukeJib
Dead Space is one of the best title I 've played in last year. I don't like to play Resident Evil type games, but DS made me think twice, Now i am looking forward to "Dante's Inferno".
EA is slowly gaining the momentum, and getting out of sports business.
Posted by wiigodboy101
dead space simply does not compare to resident evil 4 the game its ripped off
Posted by RandyChimp
well, since most EA games are for PC, heres a thought, take off SecuROM on upcoming games, maybe they'll sell!
Posted by flameswordsman
No hits last year? What about Fifa 09? It was out for a few months and was the top-seller in the UK last year.
I understand the focus is on the new IP's they got through the door, but the guy said EA as a whole had no hits last year. Surely all the crummy American sports games must have raked in a mint, aswell.


Mirrors Edge and Dead Space were something new, and pretty good, but I'm glad I rented both and didn't buy.....
Posted by G_R7
I hated EA at one point and I sort of still do. While I hate the year on year same crappy sports game I have to admit I LOVE Dead Space. Really, it was one of the best games I played of last year. I nearly didn't get it because it was from EA but I'm glad I did. I also enjoyed the movie, Downfall, a lot and I can't wait for the Wii game. Mirror's Edge was crap saying that but, my point is, EA have the right idea again and may start making games that are new and fun. I live in hope.
Posted by fentonalpha
Though these are genuinely very exceptional games they certainly don't really fit the mindset of today's average gamer (in my opinion only) who wants long term value for money.
I suggest doing what some of the old days companies would do and release these games in packs of 3 or 4 for a slightly above average price but not too high such as 3 games for the price of 1 and 1/4. or 4 games for the price of 2.

Just a thought. I'd probably pick that up.

Lets hope someone from E.A reads this.
Posted by Depravo
They didn't make hits but they did make an anagram of it.
Posted by ginsin
Dead Space was my personal GotY last year, such a great game. Will buy the sequel if it's just as good, definitely.
Posted by Domin666
Like most I have been cash straped so my games are due this coming month March.

My birthday and top titles are up there for grabs.

Killzone 2
SF4
Deadspace
and a few choice more.

So I am surprised that Deadspace did so poor coz everyone I know have not bought it but rented have give it good praise.
Posted by Eyhren
When times are tight, I just bunker up with a good rts (currently Dawn of War II) and a deeply replayable fps (currently TF2) and boost my Steam rating to 10 for a month.
This way, I can feel safe in knowing that I've got my money's worth, I know I didn't have to give any of it to a huge dirty corporation like EA and I know that I didn't have to go along with any ******** DRM scams to enjoy myself.
Posted by The_KFD_Case
Agreed. However, that would require that the EA board of directors pull their heads from their collective asses long enough to let a modicum of common sense and business savvy prevail. I won't be holding my breath.
Posted by Picnic12
I haven't played either of those games but Mirror's Edge looks good- the closest we have to a current gen Jet Set Radio Future?

Need for speed: Most wanted was a pretty good game by the way. In the past I've also enjoyed James Nond: Everything or nothing by EA (and back on the Megadrive EA published Millenium's James Pond II: Robocod).
Posted by horngreen
Uhh this willa ctually make them go back to sports related games they know will make a buck. Thet tried, and failed so BACK TO MADDEN! :roll:
Posted by Gorgeras
Despite owning a few games with SecuROM already, I didn't buy them until I could find considerable bargains. Remove it and the option becomes so much easier.

Plus, their games need to be on Steam in the UK. They took the insanely stupid step of allowing only a few EU countries to buy off Steam but gave Britain the middle-finger.

The big boo-hoo though was the failure of Warhammer Online. Mythic said it was going to be war. We expected war. The DAoC vets kept telling us it was going to be war.

We got stupid mini-games and the worst WoW clone of them all. It was more WoW than WoW ever tried to be. There's a horde of people waiting for a proper PvP MMO that *is not EVE* and developers consistently fail to listen.
Posted by ted1138
Well I just ordered both Mirror's edge and Dead space, £17.99 each on Play.com. :mrgreen:
Posted by TezChi
Both Mirrors Edge and Dead Space are absolutely FANTASTIC games imo, I love them both.
Posted by casperthedog
I do still very much intend to buy Mirrors Edge and Dead Space and i know they are great games and both are quite cheap now, so hopefully soon ill get them.
Posted by lonewolf2002
Dead Space was an excellent game in my opinion shame it did not sell more, although with the other titles released along side it it's no surprise. As EA have said they wil need to look at their release windows more carefully next time. As I have moaned about many times I wish devs would stop storing the big titles until xmas and release them steadily through the year.

As for mirrors edge I have only played the demo, I might get this in the future but there are too many other games above it in my list.
Posted by Sinthetic
dead space is the definition of a hit. i enjoyed ME aswell.
Posted by lmimmfn
The Steam versions of EA titles contain no DRM other than Steam( Excluding Crysis/Warhead ) :)

Cmon EA, lets feckin see Battlefield 3
Posted by nobbyukuk
Personally for me dead space has been my favourite game yet on the ps3 (bar cod4) and im surprised it hasnt been a big hit, but i think the demo kinda gave the wrong impression as there is so much more depth and variety than you think. Personally i think EA have done well to get back on track and i hope they pull off some amazing future titles, as long as they make dead space 2 i will be very happy!
Posted by Deders
What r people doin, Dead spase was the best and most perfect game i played last year. Every ps3 and 360 owner should be forced by there facist world leaders to own a copy. O
Posted by The_KFD_Case
Thanks for heads-up buddy. However, EA has broken the trust in our business relationship and thus I will not buy any EA products at all. Furthermore, I prefer to have hardcopies of the games I buy and not Steam rentals. It's still a "no go" until EA repent by publicly acknowledging they got it wrong and until such a time as they have proven consistently over a period of time that their new games contain no DRM nor limited activations whatsoever (sane, yet still ineffective, anti-piracy measures such as key checks are acceptable). If I were to buy their Steam released games, even if DRM free, I would still be funneling money in to the EA machine and I refuse to support that monstrosity.
Posted by splitter
Dead Space was game of the year for me. Superb. The reason it didn't sell well was because of the reasons mentioned above.

Too much resentment about their anti-piracy software, and releasing it among hugely anticipated games which had much stronger marketing campaigns.

EA are starting to get their act together. But after years of making sports games which sell themselves, they need to learn how to market an original IP.
Posted by lmimmfn
no probs dude, i do agree with you, i am seriously strongly against both DRM and dynamic advertising in the PC world, however for the sake of gaming( which i just like no matter what the company ), ill buy some of the EA stuff on steam. Yes its hassle and what not, but ive 2 rigs and i must say installing everything in 1 shot on my other rig( herself mostly uses ) was class, not only that we could play LAN audio surf together( dunno if that works for other games but it was a blast ).

I know where youre coming from with the DRM, i hate it with a passion and have avoided as many games as possible with it, but the steam version is cool by me EXCEPT FOR THE FECKIN PRICING OF $1=1euro, grrrrrrr.
I couldnt play Bioshock after 2 weeks during an overclocking period and had to reinstall, took me 5 weeks to play a game i pay'd 50 euro for,grrr

I have no choice in an affinity with EA because they own DICE and the Battlefield series, BF2 is my all time number one game i have ever played in my life and im just waiting for BF3 to buy a new rig, it will be the only game that will convince me( ok, it could be crap when eventually announced, i doubt it though, and cant help it lol )

The other thing is Mass Effect can now be bought at retail for £20, id highly recommend it, the side missions are crappy, but the main story and experience is class, well worth the DRM at that price
Posted by mrboondy
I bought the XBox 360 version of Dead Space and completed it, I thought it was great. I would generally prefer the PC version of games but because of EA's ridiculous DRM I don't bother and if they continue along those lines of customer persecution they are going to have more and more customers abandon them.
Read all 40 commentsPost a Comment
// Popular Now
News | Reviews | Previews | Features | Interviews | Cheats | Hardware | Forums | Competitions | Blogs
Top Games: Tomb Raider: Underworld | Metal Gear Solid 4 | Grand Theft Auto IV | Grand Theft Auto IV | Call of Duty 4: Modern Warfare | LittleBigPlanet
Burnout Paradise | Unreal Tournament III | Halo 3 | Xbox 360 Elite | Bioshock
Top Reviews: Populous DS | Family Ski and Snowboard | Silent Hill: Homecoming | Dead Rising: Chop Till You Drop | Dragon Quest V: Hand of the Heavenly Bride | Warhammer 40,000: Dawn of War II
Halo Wars | 50 Cent: Blood on the Sand | Sega Mega Drive Ultimate Collection | Race Pro | GTA IV: The Lost and Damned
Copyright 2006 - 2009 Future Publishing Limited,
Beauford Court, 30 Monmouth Street, Bath, UK BA1 2BW
England and Wales company registration number 2008885