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They will be advertising for "Reviewers required for giving high marks to low par games next too"?
EA probably have a few of these too? I suppose someone has to help sell us the same game on a yearly basis There must be no news to report on for this make a headline. As if people didnt know most screenshots are fake anyway It's a well-deserved headline. The fact that screenshots are regularly touched up is no secret, but to blatantly advertise for someone to do it is making it so obvious it's almost comical.
"Our game looks so bad we need a Photoshopper to sell it for us. Please help us make fraudulent images so we can sell more copies to people who don't read reviews." its fair enough for early stages (first looks etc) as games are always a lot uglier until the final stage when they get polished.
One year out a game that could look amazing when finished is going to be rough around the edges and the problem with the internet is those old shots never go away.
Everyone does it anway. Take Gears of War as an example if you look at the screenshot gallery of IGN (sorry i dont like directing anyone there) you can see them by date added. The first screens are prettier than the finished game. If Microsoft do it with tens of millions of dev budget everyone else must too. The other thing is that at the alpha stage of production the textures and models have not always been fully optimised like they are when they go gold. Epic's games are a good example of that, as their workflow means that they reduce the texture resolutions once everything is in so that they can get an even pixel density on everything when they scale it all back so the game runs at a more playable framerate. The environments are what normally take the biggest hit with optimisations as the characters have to remain at a decent resolution due to their time onscreen.
The best example of this will be the new batman game..... trust me, it ain't gonna look like that when it comes out ;) You'd have to be pretty naive to not realise that this sort of thing goes on. This is news now, is it? We all know it happens, and you're going to have a hard time hiring people to do it if you don't advertise. Advertising for people to lie for them eh?
Why couldn't they do that with Dead Rising Wii... | 
