Where stunts and strategy collide As the Super Bowl nears, a small apparel company is trying to use the buzz around the big game to drum up attention for itself. More >>
Secrets of marketing in a Web 2.0 world A growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. But most companies still don't appear to be well versed in this area. More >>
How hard times can drive innovation Sure, the economy's bad. But it's a good time to innovate, says Clayton M. Christensen, a Harvard Business School professor who focuses on innovation. More >>
