Better Health & Living

There is no shortage of health information available today. Why? Because Americans can't get enough of it. Baby boomers are aging and want desperately NOT to: they want to raise healthy children; and they are taking care of elderly relatives. All at once. They're also looking for—starving for, in fact—ways to translate health information into their everyday lives. They don't want to be preached to or spoken to in a condescending manner. They need an empathetic voice, a compatriot in the constant struggle to make good health a part of their everyday living. But, they want to make sure that the advice they are acting on is credible.

Better Health & LIVING™ gives authoritative, practical health advice to you, America's health consumer, in a manner that's easily digestible, positive and inspirational in nature. What Better Health & LIVING™ offers that no other publication does is national authority and advice on health issues coupled with the resources to put that advice to work where you live, in ways you can live with. Fresh, clean design, plenty of editorial entry points and positive yet modern images will complete a package that feels up-to-date for today's busy health consumers.

At the helm of Better Health & LIVING™ is Susan Flagg Godbey, former Editorial Creative Director at Prevention magazine (Rodale, Inc.), the 13th largest consumer magazine in the U.S. At Prevention, Susan was responsible for editorial integrity and innovation, as well as all aspects of the magazine's design. Her mission at Prevention was to ensure its growth as the most authoritative and trusted source of practical health information in the country. Under her direction, Prevention saw substantial increases in subscriber satisfaction as well as newsstand and advertising sales. Susan's depth of experience in health publishing over the past 20 years affords her remarkable perspective, and an intimate understanding of readers' needs and interests.