Audience Profile
The CNN.com diverse audience consists of influentials who are business decision-makers, attracting more C-Level executives than any other Web site.1Marketers can also reach young, active, and tech-savvy consumers by advertising on CNN.com.2
Audience Insights
Unique Users:
28.4 average monthly unique users to the site3
Median Age:
44.72
Median HHI:
$76,4192
Household Income:
$100K (27% more than the average online user)2
Time Spent:
(average minutes per month)
(average minutes per month)
30.5 minutes3
1.6 billion
monthly page views are registered on CNN, including 815 million average page views to the home page alone.4333 million
wireless data subscribers have access to CNN mobile worldwide; 59 million wireless data subscribers have access to CNN mobile domestic.674 million
average video streams were served in 2Q '07. An increase of nearly 140% since the beginning of 2006 .828.4 million
average monthly unique users to CNN.com.3 CNN.com consistently performs in the top tier among all current events and global news sites.9.4 million
unique users were registered on CNN.com's home page in a month.7 This is almost 50% more unique users to the homepage as the nearest news competitor.affluent users
CNN users are affluent. They are 13% more likely to have a household income of $100K+ compared to the average monthly online user. CNN users are also more affluent than users of the major competitive news sites.5exclusive
attracts exclusive audiences that do not visit other online news sites.5 At least 57% of CNN visitors did not visit a major news competitor in the last 30 days.buying power
attracts a high concentration of consumers who influence purchasing decisions across a wide variety of product categories.2
