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#5 Masayoshi Son 05.07.08, 10:00 PM ET
Age 50 Marital Status Married, 2 children Founder and chief executive of SoftBank, Japan's leading Internet, telecom services company. Bought Vodafone's Japan operations in 2006; now offering big discounts to boost its market share; still in third place. In April announced tie-up with Vodafone and China Mobile. Also runs Yahoo Japan; partnering with News Corp. on Japanese version of MySpace.
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