Electronic Arts co-founder and chief creative officer William "Bing" Gordon has left the publisher to become a partner at a venture capital firm.
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Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers said 26-year EA vet Gordon will provide expertise to entrepreneurs in consumer technologies once he officially joins the firm in June this year.
Gordon, one of the game industry's big personality old school characters, co-founded EA in 1982, and has for the past 10 years served as CCO for the megapublisher, which raked in just over $3 billion last fiscal year.
During his time at EA, Gordon also served as EVP of marketing, EVP of EA Studios and SVP of entertainment production.
Gordon said that KPCB funded EA's initial business plan in 1982.
KPCP partner John Doerr said in a statement, "[Gordon's] success with dynamic and engaging digital entertainment and consumer media is invaluable for innovators in mobility, social networks, gaming and entertainment - indeed, in any area that interacts directly with consumers."
Gordon will be moving on, but his ties with EA will not be severed completely, as he will hold the title of CCO Emeritus, returning to the company to "lead periodic workshops on innovation with EA Studio leaders," according to a statement from EA.
