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D20 News: Paizo Publishing: Were We Thinking? Or Were We?
Posted 2002-09-18 21:11:28 by damonwhite

Paizo Publishing FelixGuardian Reports: Some thoughts on the Sealed Sections of Dragon #300 and Dungeon #95 by Johnny L Wilson:

"Less than 14% of Dragon's readership is under 18 years old. An even smaller percentage of Dungeon's readership is under 18. The average age of Dragon is 28. The average age of Dungeon is higher. When

we create content and determine the readership level for issues of Dragon and Dungeon, we focus on our target audience. The Catch-22 is that we don't want to lose our small percentage of precocious teenagers. So, in Dragon #300 and Dungeon #95, we attempted the impossible. We attempted to target our older readers while protecting our younger readers.

We did this in a manner that is consistent with my position on game ratings
since the days when Acclaim's Mortal Kombat was the big media issue and I
appeared on ABC-TV Good Morning, America. We did it in a manner that is consistent with the position I took in a debate on CNN with the lawyer for the parents of a child killed in a school shooting. We did it in a manner that is consistent
with the position I took in a segment of Hard Copy and in interviews with Public Radio International following the Columbine shooting as well as in an interview with Canal during the Mortal Kombat controversy.

I said then and I say now that the market must decide. It is the
responsibility of a publisher to let consumers (or in our case, readers) know
what is in an issue so that parents have enough information to determine what
is acceptable or not for their children and so that mature consumers can
determine whether something appeals to their taste or not. It was our intent
to place a warning on the sealed section so that those who didn't want to
have the vile content thrown in their faces didnít have to open it. The
sealed section would also help parents know whether their kids were reading
that section behind their backs or not.

Even back in the days of Mortal Kombat, I argued that being up-front with
consumers was the best way. Software publishers argued back that retailers would reject their products with knee-jerk reactions based on their perceptions.
I contended that it was better to let everyone know about potential
controversy in advance than to be surprised at what they had in the store.

At Paizo Publishing, LLC, we've put our money where my mouth was. Both Dragon
#300 and Dungeon #95 are labeled as having mature content. Both the Dungeon
adventure (which is truly vile) and the Dragon material are contained in
sealed sections. That much was consistent with earlier positions.
Unfortunately, in trying to DEFINE what is VILE before anyone opened the
sealed section, we allowed our author to be so graphic that the INTRODUCTION
that preceded the section was as offensive (or more so) as anything within
the sealed section. IF an individual read the entire article that preceded
the sealed section, they received what was, in many cases, an unwelcome whiff
of the malodorous atrocities within the sealed section. For that, we
apologize.

However, we do not apologize for publishing the sealed sections. Many
retailers have far worse products on their shelves with no warning labels, no
attempt to let the consumer make a decision. Further, we knew when we sealed
the sections that some would complain about how tame the sections were
compared to other published content in the genre. They may be right, but we
determined to err on the side of caution rather than to rub everyoneís noses
in a type of game that is NOT for everyone.

Even a well-known former writer for Dragon and Dungeon has lamented the
inclusion of such horrific and disgusting elements within our pages, crying
out with crocodile tears for an era of innocence that became so mundane, so
unchallenging that the publisher of the world's greatest role-playing game
had to be sold to a competitor. Indeed, that era was so banal that other
role-playing systems stole gamers away from Dungeons & Dragons with systems
and backgrounds that were significantly grittier than the self-censored D&D;
world.

My own friends have asked me the age-old question, Was this coverage really
necessary? with the same rhetorical implication that they used to ask me
about violence in video games. They believe the coverage wasn't necessary and
that violence in video games (and movies, television, comic books and books)
isnít necessary. Yet, the truth is that in order to be truly heroic, one has
to triumph over that which is truly evil. Can we, or even SHOULD we,
self-censor the world of role-playing so that the evil creatures and villains
that parties encounter seem less horrific than the monstrous winged minions
of an Osama bin Laden in real life? Part of the ageless appeal of The Lord of
the Rings trilogy is that the evil is so palpable that the overall triumph
offers hope whether against the backdrops of the rise of Nazi Germany when
many first encountered the books, the televised horrors of the Vietnam
Conflict when I encountered them, or the slaughter of innocents we remember
from 9/11/01. Even in the midst of horrific evil, it is the HOPE that counts.

If there is a value to publishing a guide to the atrocities and perversions
that put the VILE in EVIL, this is it: Evil CAN be defeated! A corollary to
that which is played out many times in D&D; campaigns and fantasy literature
is that Evil is never really as strong as it looks.

That said, do we intend to make sealed sections a regular part of our
editorial content. No! In the same sense that R-rated movies don't usually
make as much money as PG-13 movies, we don't believe it would benefit our
sales or the hobby to focus on VILE subject matter all of the time. We will
only publish more of this material if it is in demand from the readers. Yet,
we insist that the ability to go out on a limb in subject matter keeps the
hobby fresh and alive. If nothing else, it gets us talking about values,
belief systems and shared social context. Such a dialogue cannot answer all
the questions, but it keeps us thinking and growing. I, for one, do not long
to return to the days of the comics code. I'm glad we can get a wider variety
of styles and subject matter than in the days when publishers were afraid to
go outside the lines, even for an issue or two."

Sincerely,
Johnny L. Wilson, President
Paizo Publishing, LLC

Note: I had sent in some fan feedback on mature content to Lisa Stevens and Johnny was kind enough to reply. Thanks Lisa and Johnny


 
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Paizo Publishing: Were We Thinking? Or Were We?


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"D20 News: Paizo Publishing: Were We Thinking? Or Were We?" | Login/Create an account | 38 Reader Comments
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Re: Paizo Publishing: Were We Thinking? Or Were We?(Score: 0)
by An Anonymous Reader on Sep 19, 2002 - 05:17 AM
Disneyland doesn’t have strip clubs nor do they bring strippers on the primacies every once in a while.

You should focus on gaining new players in the younger age bracket or follow the hardships of the comic industry. They catering to the older crowd and cant seem to expand the young crowd. dogh!

Older players can make up their own vile stuff very easily on their own, thank you. Let's not educate young/dumb people, they will learn quick enough.



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Re: Paizo Publishing: Were We Thinking? Or Were We?(Score: 1)
by Striker on Sep 19, 2002 - 09:03 AM
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C'orrBlimey...Sounds /Vile/ can't wait to get it.


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Re: Paizo Publishing: Were We Thinking? Or Were We?(Score: 1)
by MattyHelms on Sep 19, 2002 - 09:53 AM
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I find it interesting, and maybe a little sad, that the "vile" content is what's expected to pass for mature in gamers' eyes. "Mature" shouldn't automatically mean graphic and "evil" content that is deemed too intense for younger audiences. Mature can be about complicated character-based storylines, political intrigue, moral dillemas, and romance - heroic concepts that have much more a place in my gaming than any of the vile content and bring me back to why I got into gaming in the first place.

Later,
Matt


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Re: Paizo Publishing: Were We Thinking? Or Were We?(Score: 0)
by An Anonymous Reader on Sep 19, 2002 - 11:35 AM
The only "unwelcome whiff of the malodorous" is the stench of the big stinking pile underlying Mr. Wilson's argument for inclusion of the questionable material. I haven't seen the material so I can't comment on whether it should be published, but that's not the point. The real problem is that the notion that a publisher cannot be trusted to determine what is appropriate content for his own magazine is ridiculous. When Mr. Wilson says, "the market must decide" he is saying that he cannot rely on his own sense of what is appropriate content for his publications. If everyone wanted to buy gaming "content" involving child abuse would he sell it even though he found it repulsive and would prefer if no one (child OR adult) ever saw it? Would it be okay to remove material that had real gaming and/or artistic value if a vocal minority or majority of people found any mention of magic or spells offensive? The point is one cannot delegate one's moral responsibilities to market forces. If Mr. Wilson believes the material is obscene, then he ought not publish it. Judging by his rather unconvincing argument that evil in gameplay must be "realistic," it seems to me that Mr. Wilson has not completely convinced himself that the material is appropriate. Should we self-sensor (i.e. use our own moral sense) so that gaming seems less horrible that the real world? I would certainly hope so. I sense that Mr. Wilson has a reliable sense of right and wrong, now if he would just do as our (good) characters do and use it.

John Husmann


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Re: Paizo Publishing: Were We Thinking? Or Were We?(Score: 1)
by TheSerge on Sep 19, 2002 - 11:44 AM
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I'm glad to see the manner in which Paizo is defending their decision to offer something a bit beyond the grain for the readers of DRAGON Magazine. While I don't agree with every aspect of their position, particularly the point about their decision being market driven, I do agree with the fact that they do need to, on occasion, present material that pushes the envelope and remembers who their target audience is.

I think the problem here has always been more about the manner in which Paizo decided to publicize and market this issue. It's similar to the way in which WotC has been marketing the Book of Vile Darkness. The marketing has been sensationalized. Both parties used certain words and/or images to draw the attention of an audience. Unfortunately, in this case, the audience seems to be dominated by the uninitiated (who are unaware of the goals of D&D;) or the ultra-sensitive (those who remember how misinterpretations of the past adversely impacted the game). Personally, I'm of the opinion that both sides are the very vocal minority.

I don't think either DRAGON Magazine 300 or the upcoming Book of Vile Darkness the critics think they are. I don't think most critics have any business in critiquing the subject matter of either text since, in most cases, they never saw the material before opening their mouths. For those who have read the material from the magazine, I would ask them to consider the source of their frustration. If their concern is based upon the manner in which the material has been presented (the questionable... but amusing marketing and sealed content), then perhaps their justified. If they're mad about the actual content, which is no different in substance from recent issues, but a bit more detailed, then they are victims of their own paranoia.

Finally, if people are worried about drawing on younger audiences, there are many other things out there that concern me more about their interest (or lack thereof) in D&D; and other table-top rpgs. I see games like Grand Theft Auto, which is blatantly marketed to adolescent and older males (look at what time these commercials appear on MTV) far more threatening to D&D; than so-called "vile" content (which equates more to gross in my assessment). There are many other threats to D&D; beyond so-called "vile content." Furthermore, without older players, who buy all the books, accessories, models, novels, and so on, there are no younger players. More than most hobbies, D&D; requires a sort of tutor/trainer relationship. A kid can pick up the nuances of a video game in a minute. She can grab a comic and read it just like that. Most kids aren't going to have a map or figs. Most can't afford every book. And most will need and look up to a role-model to help them figure out a relatively complex game. If anything, I'm more concerned about D&D; loosing its adult audience.

In the end, I think people have overreacted to this entire thing. I commend Paizo and hope they do more of these issues. I hope they offer some mature content that features the good-guys, and mature material that challenges our concepts of neutrality. It can be done. It just takes someone with the courage to do it.


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Re: Paizo Publishing: Were We Thinking? Or Were We?(Score: 0)
by An Anonymous Reader on Sep 19, 2002 - 07:57 PM
> Part of the ageless appeal of The Lord of the
> Rings trilogy is that the ... overall triumph offers > hope ... against the backdrops of the rise of Nazi
> Germany when many first encountered the books

Factual objection:

Lord of the Rings was first published in 1954, significantly after the rise and fall of Nazi Germany.

The Hobbit was first published in 1937, but doesn't deal with an overwhelming evil.

Opinion:

I don't think there was anything wrong with publishing the sealed material. However, trying to spin it by indirectly associating publishing it with the fight against Nazism is offensive, and repeats the same poor taste and lack of perspective as the comments of Tracy Hickman which the writer refers to.



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