Protecting your personal privacy is very important
to us. We hope the following statement will help you understand
how we collect, use and safeguard the personal information
you provide to us. Specifics about what information is collected
and how it is used follows this Privacy Policy Statement.
Your personal privacy is a principal concern to us. Our goal
in outlining our policy on the collection and use of listener/customer
data is to ensure the highest level of confidentiality and
security. When you provide your personal information to us,
we will not give or sell your personal information to any
outside company for its use in marketing or solicitation.
We will maintain the confidentiality of your personal information
and it will be used only to support your customer relationship
with our radio stations, assisting us in providing better
and more targeted services to you. Additionally, internal
practices are in place to help protect your privacy by limiting
employee access to and use of customer data. When we ask for
customer/listener information, it is done with the goal of
improving the relationship between KNBR and the listener.
At KNBR, we allow our listeners to maintain control over their
personal data while attempting to provide a more interactive
online experience. Our intention is to send e-mail only to
listeners/customers who have chosen to receive such e-mails.
At any time, you have the right to decline receiving future
communications in any manner, including email, fax, telephone
and postal mail.
Privacy Policies
Information Collection
When you browse KNBR's Web site, you do so anonymously. Personal
information -- including your e-mail address -- is not collected.
Some of our Web sites, however, may request that you voluntarily
supply us with personal information, including your E-mail
address for purposes such as correspondence, site registration,
membership, making a purchase, contests or participating in
online surveys. We may ask for your name, e-mail address,
telephone number, mailing address and birthdate. Other optional
information may be asked (listener/customer preference information,
social security numbers, lifestyle interests, and other demographic
information) that is needed to register or subscribe you to
services or offers.
Like many other commercial Web sites, KNBR may use a standard
technology called a "cookie" to collect information about
how our site is used. Please read about Cookies at the end
of this statement for more information.
We collect only information that is needed, and we tell listeners/customers
how we use it. We limit the collection of information about
our listeners/customers to what we need to know to manage
their membership, to provide customer service, to offer new
products and services, and to fulfill any legal and regulatory
requirements. We tell our listeners/customers about the general
uses of information we collect about them, and we will provide
additional explanation if requested. We give listeners/customers
choices about how their data will be used. On a regular basis,
we provide our listeners/customers the ability to decline
any or all future email communications. Listeners/customers
may also decide if and how they wish to be contacted via other
communication media. We give listeners/customers access to
their data online. A listener/customer may change, update
or add additional information about themselves at any time
through our web site, which offers this feature.
We ensure information quality. We use advanced technology
and well-defined employee practices to help ensure that listener/customer
data is processed promptly, accurately and completely.
We use information security safeguards. Access to listener/customer
data is limited to those who specifically need it to conduct
their business responsibilities. We use security techniques
designed to protect our listener/customer data -- especially
that data which is used by employees and business partners
to fulfill listener/customer services. We limit the release
of listener/customer information. In addition to providing
listeners/customers with the opportunity to refuse marketing
offers, we release information only at the listeners'/customers'
requests, or when required to do so by law or other regulatory
authority. When a court order or subpoena requires us to release
information, we notify the listener/customer directly so that
his/her legal rights can be exercised, if appropriate. The
only exceptions to this policy are when we are prohibited
by court order or law from notifying the listener/customer,
or cases in which fraud and/or criminal activity is suspected.
We hold employees responsible for our privacy principles.
Each employee is personally responsible for maintaining listener
and customer confidentiality. All employees are required to
sign an agreement that they will comply with these policies.
Employees who violate these policies are subject to disciplinary
action, up to and including dismissal. Employees are expected
to report violations -- and may do so confidentially -- to
their managers or other supervisors. Each station has an employee
who has been assigned the responsibility for assuring the
adherence to our privacy policy.
Information Use
If you provide us with your E-mail address, or have done so
in the past, we may send you E-mail offers or newsletters.
These offers or newsletters are based on information you provided
in your membership application, registration forms, in surveys,
from information that may indicate purchasing preferences
and lifestyle, as well as information available from external
sources, such as census bureau data. These E-mail offers will
come from KNBR only. Your information or email address is
never sold to a third party. All offers are carefully developed
to guarantee that they meet our standards. Our goal is to
target offers to listeners/customers who will find them of
value.
The data you provide is used to enhance the services and offers
our radio stations bring you. As a result of providing personal
information, KNBR can provide a more customized online experience,
making your interaction with us more productive, helpful and
fun. You can also expect to receive occasional communications
targeted directly toward your lifestyle interests.
KNBR provides listeners/customers with an easy means to decline
receiving E-mail offers and recognizes the importance of providing
you with choices. At any time, you may request to discontinue
receiving these offers from us by simply replying to the E-mail
address included in every e-mail message you receive from
KNBR.
Activity Tracking
We do monitor URL click-throughs found in our email messages.
The click-through rate is reviewed in order to: track participation
in contests in order to judge effectiveness and to award prizes;
track listener interests; track response rates for station
marketing purposes or to report to a client in aggregate form
only, the response of listeners. Individual activity is never
shared with employees or third parties.
Children
KNBR does not knowingly solicit data from children, and we
will not knowingly market to children. We define children
as anyone under 12 years of age.
What else should I know about my privacy?
Third party Internet sites and services accessible through
KNBR have separate privacy and data collection practices,
independent of us. KNBR has no responsibility or liability
for these independent policies or actions. You are solely
responsible for maintaining the secrecy of your passwords,
membership ID, or any account information. Please be careful
and responsible whenever you are online. If you post personal
information online that is accessible to the public, you may
receive unsolicited messages from other parties in return.
While we aim to protect your personal information, KNBR cannot
ensure or warrant the security of any information you transmit
to us, and you do so at your own risk.
While KNBR puts forth its best efforts in adhering to these
minimum privacy standards, additional restrictions may be
imposed to comply with state and local laws, and/or station
specific programs, products and services.
A Word About Cookies
Cookies
were originally designed to help a Web site distinguish a
user's browser as a previous visitor and thus save and remember
any preferences that may have been set while the user was
browsing the site. A cookie is a small string of text that
a Web site can send to your browser. A cookie cannot retrieve
any other data from your hard drive, pass on computer viruses,
or capture your E-mail address. Currently, Web sites use cookies
to enhance the user's visit; in general, cookies can securely
store a user's ID and password, personalize home pages, identify
which parts of a site have been visited or keep track of selections
in a "shopping cart."
If you are just browsing KNBR.com, a cookie identifies only
your browser. If you sign up for a free email account, a cookie
is issued for security purposes. The cookie is set when you
login and times out 30 minutes after your last interaction
with your email account. After you are logged out (manually
or by the cookie) the cookie is rendered invalid and goes
away when your cache is cleared. This type of security measure
is useful for individuals who share a machine or use a public
machine.
If you become a registered user on KNBR.com
(with a designated user ID and password), we may use cookies
so that we can provide personalized information that we believe
will be of value to you based on preferences you have stated
while visiting the site. It is possible to set your browser
to inform you when a cookie is being placed -- this way, you
have the opportunity to decide whether to accept the cookie.
If you are just browsing one of our sites and are not a registered
user, you do not have to accept a cookie and you may still
continue utilizing the site, though you might not be able
to experience the site to fullest extent.
Here
is how to set your cookie preferences:
Netscape Navigator 3: Select Network Preferences from the
Options menu. From the Network Preferences menu, select the
Protocols tab and modify your preference if you wish to be
warned before accepting cookies.
Netscape
Navigator 4: Select Preferences from the Edit menu. From the
Preferences menu, select Advanced, and several options for
cookies will be listed in the lower right of the menu. Additionally,
you may select Help for more details. For further information
about the Netscape browser and use of cookies, visit Netscape's
Web site.
Microsoft
Internet Explorer 3: Select Options from the View menu. Choose
the Advanced menu to modify your preference if you wish to
be warned before accepting cookies.
Microsoft
Internet Explorer 4: Select Options from the View menu. Choose
the Advanced menu and scroll to the section labeled "Cookies,"
where several options are listed. For further information
about the Microsoft Internet Explorer browser and use of cookies,
visit Microsoft's Web site.
AOL: If you are using AOL v3.0 for Windows 95:
Select Preferences from the Members menu. Click on the WWW
icon and select Advanced. Modify your preference if you wish
to be warned before accepting cookies. If you are using the
following AOL browsers, you will not be able to set cookie
preferences since these browsers automatically accept cookies:
AOL v3.0 for Windows 3.0, using AOL's proprietary browser
or AOL's version of Microsoft Internet Explorer v3.0; AOL
for the MAC, using AOL's version of Microsoft Internet Explorer
2.1. All other earlier versions of AOL browsers do not support
cookies, and therefore cannot authenticate you as a registered
user on Web sites that involve sending or receiving personal
account information.
